The destination image and positioning studies in tourism have been limited to those dealing with the image's perceptual or cognitive component. This study examined applicability of Russel his colleagues' proposed affective space structure large-scale environments (i.e., countries) as well its potential a images destinations. multidimensional scaling analysis 11 Mediterranean countries along indicated that can also be applied places are not perceived directly. It showed for studying article...

Evaluation researchers, traditionally considered to be users of quantitative methods, are now actively exploring the qualitative aspects performance programmes they evaluating. Rather than argue validity either or approach, most noted contributors this volume conclude that both required for comprehensive evaluation.

This article demonstrates that subjective knowledge (i.e., perceived knowledge) can affect the quality of consumers' choices by altering where consumers search. We propose increases likelihood will locate themselves proximate to stimuli consistent with their knowledge. As such, influences choice affecting search selectivity between environments rather than within environment. suggest need for self-consistency drives this effect on Two lab experiments and one field study find support...

Six methods of measuring attribute importance were evaluated for convergent validity. The (1) an open-ended elicitation approach, (2) information-search approach based on Jacoby's behavioral process technology, (3) direct ratings importance, (4) conjoint measurement, (5) indices Jaccard's subjective probability and (6) a paired comparison approach. validity was investigated two product classes: birth control cars. Results indicated relatively low levels convergence among measures.

Journal Article External Validity and the Research Process: A Comment on Calder/Lynch Dialogue Get access Joseph E. McGrath, McGrath Search for other works by this author on: Oxford Academic PubMed Google Scholar David Brinberg of Consumer Research, Volume 10, Issue 1, June 1983, Pages 115–124, https://doi.org/10.1086/208951 Published: 01 1983 history Received: April

Journal Article A Resource Exchange Theory Analysis of Consumer Behavior Get access David Brinberg, Brinberg Search for other works by this author on: Oxford Academic PubMed Google Scholar Ronald Wood Research, Volume 10, Issue 3, December 1983, Pages 330–338, https://doi.org/10.1086/208972 Published: 01 1983 history Received: March Revision received: June

Abstract. This article draws insights from several disciplines to propose an integrated perspective on mechanisms underlying narrative persuasion. One approach narratives emphasizes a deictic shift into the narrative, resulting in absorbed state of processing and loss one’s sense self (e.g., transportation, engagement, identification). Another focuses processes construct meaning narrative; that is, how are actively compared with applied life. The current work has conceptualized relationship...

Advertising prescription drugs directly to the public is a marketing strategy currently being considered by several manufacturers. However, direct-to-consumer advertising discouraged because federal regulations mandate extensive disclosure of product risks within television commercials. An experimental study 676 subjects was performed examine impact risk variations in commercials on awareness and knowledge both warnings promotional messages. The amount, specificity, format information...

Two behavioral prediction models were compared. The behavior used was church attendance, and the those proposed by Triandis (1977) Fishbein (Fishbein & Ajzen, 1975). results indicated that both effective in of intention behavior. However, while Triandis' model accounted for a greater percent variance intention, Fishbein's did better predicting

A distinction often is made in marketing between academic and practitioner-oriented research. That has been used to justify one type of research by highlighting the limitations other. The authors use a validity network schema developed Brinberg McGrath characterize practitioner orientations Three extended examples (research using Fishbein theory reasoned action, causal modeling, consumer satisfaction/complaining behavior) illustrate both orientations. argue that are necessary for...

This paper advances novel theory and evidence on the emergence of informal leadership networks in groups that feature no formally designated leaders or authority hierarchies. We integrate insights from relational schema network to develop empirically test a three-step process model. The model’s first hypothesis is people use “linear ordering schema” information about relations. second argues when an individual experiences particular attribution be inconsistent with linear schema, will tend...

Whereas most existing self-control research and scales focus on singular choice, the current work examines sequential behavior. Specifically, this focuses behavior following initial failure, identifying a set of key cognitive emotional responses to failure that jointly underlie post-failure The tendency experience these is captured in new scale, Response-to-Failure which authors develop test three consumer domains: eating, spending, cheating. results support use same factors predict across...

Three distinct literatures address social change: entrepreneurship, community action research, and marketing. While these activities have a shared goal to create change, each orientation approaches their from different perspective. The current work explores how macro-social marketing efforts can benefit alternative orientations enhance enduring change. Social entrepreneurship highlights the importance of resources considering scalability. Community obtaining legitimacy buy-in multiple...