A5020687585- Eating Disorders and Behaviors
- Behavioral Health and Interventions
- Obesity, Physical Activity, Diet
- Neural and Behavioral Psychology Studies
- Olfactory and Sensory Function Studies
- Consumer Attitudes and Food Labeling
- Color perception and design
- Biochemical Analysis and Sensing Techniques
- COVID-19 Digital Contact Tracing
- Virtual Reality Applications and Impacts
- Multisensory perception and integration
- Consumer Behavior in Brand Consumption and Identification
- Media Influence and Health
- Privacy, Security, and Data Protection
- Hungarian Social, Economic and Educational Studies
- demographic modeling and climate adaptation
- Sensory Analysis and Statistical Methods
- Mobile Health and mHealth Applications
- Digital Marketing and Social Media
- Nutritional Studies and Diet
- Regulation of Appetite and Obesity
- Psychology of Moral and Emotional Judgment
- Consumer Retail Behavior Studies
- Social and Intergroup Psychology
- Diet and metabolism studies
Tilburg University
2018-2025
University Medical Center Utrecht
2011-2021
University of Amsterdam
2018
Utrecht University
1972-2016
Heidelberg University
2011-2016
University Hospital Heidelberg
2011-2016
Wageningen University & Research
2009
Evidence on what strategies - or combination of are most effective and equitable in promoting healthier diets is needed. This study examined the efficacy nudging pricing increasing healthy food purchases potential differential effect by socio-economic position (SEP) among Dutch adults a virtual supermarket.
Personal response efficacy beliefs are vital in instigating, maintaining, and catalyzing environmental behavior change. In this experimental study (N = 249), we investigated whether such could be stimulated using Virtual Reality. a VR-supermarket, participants would see interactive pop-ups displaying impact messages when they picked up products, these that display the (environmental or health) of product. Our results show effective stimulating personal subsequently pro-environmental food...
Neuro-imaging holds great potential for predicting choice behavior from brain responses. In this study we used both traditional mass-univariate and state-of-the-art multivariate pattern analysis to establish which regions respond preferred packages what extent neural activation patterns can predict realistic low-involvement consumer choices. More specifically, was assessed in the context of package-induced binary food Mass-univariate analyses showed that several regions, among bilateral...
The easy availability of food has caused a shift from eating for survival to hedonic eating. Women, compared men, have shown respond differently cues in the environment on behavioral and neural level, particular energy rich (compared low energy) foods. It been demonstrated that right posterior superior temporal sulcus (STS) is only region exhibiting greater activation high versus calorie choices. In order test possible causal role STS choice, we applied frequency transcranial random noise...
Several lab and field experiments have shown that goal priming interventions can be highly effective in promoting healthy food choices. Less is known, however, about the mechanisms by which affects choice. This experiment tested hypothesis choices through changes visual attention. Specifically, it was hypothesized with dieting steers attention toward goal-relevant, low energy products, which, turn, increases likelihood of choosing these products.In this eye-tracking experiment, 125...
Virtual reality (VR) marketing is here to stay—or at least that what generally believed. Head-mounted display (HMD) VR hardware rapidly becoming more accessible the general public, and businesses have started adopting as an experiential platform. In this study, we examine two affective mechanisms play a role in workings of branded games HMD context: (1) virtual product appeal (2) emotional response. We conducted between-subjects (branded game vs. non-branded game) lab experiment (N = 81)...
Contact tracing apps (CTAs) have been introduced as a means to identify and isolate possible cases infected with COVID-19. Since the adoption rate determines effectiveness of CTAs, it is important examine what factors contribute higher CTA uptake. This study aimed use an integrative approach explain early adoption, whereby three perspectives are distinguished: technology-related (derived from Unified Theory Acceptance Use Technology [UTAUT]), health-related Health Belief Model [HBM]),...
Previous research has shown that nudging can effectively support people's healthy food choices. Yet, to date knowledge about the psychological premises of is limited, highlighting need for closer scrutiny determine how and when most effective. In current study, we assessed whether presumed effect on choice enhanced under time pressure, a condition probing alleged system 1 reasoning. Food was studied in realistic virtual reality supermarket where healthier alternatives were nudged by making...
Novel digital applications enable intervening in health behavior at moments hitherto impossible. Handheld self-scanning solutions supermarkets allow providing nudges immediately response to the product choice. While a nudge presented this moment, optimal state of vulnerability/opportunity and receptivity, may serve as cue action trigger healthier choices, post-choice biases instead predict that changing decisions is challenging. We investigated whether visibility (product suggestions)...
ObjectiveTo identify parental child-feeding strategies that may increase children's fruit or vegetable intake, since the relationship between these and intake has never been investigated for vegetables as two separate food groups.DesignA survey study, where parents provided information about their practices in relation to feeding children own intake. Children completed a preference questionnaire vegetables. To find underlying strategies, factor analysis was applied parents' separately....
Food choices constitute a classic self-control dilemma involving the trade-off between immediate eating enjoyment and long term goal of being slim healthy, especially for weight-concerned women. For them, decision-making concerning high (HE) low energy (LE) snacks differs when it comes to need self-control. In line, our first study aim was investigate which brain regions are activated during food HE compared LE in Since is particularly difficult resist they very tasty, second choice-related...
We are continuously exposed to food and during the day we make many choices. These choices play an important role in regulation of intake thereby weight management. Therefore, it is obtain more insight into mechanisms that underlie these While several choice functional MRI (fMRI) studies have been conducted, effect energy content on neural responses has, our knowledge, not investigated before. Our objective was examine brain between equally liked high- low-calorie foods absence hunger....
Abstract This article explores neural and self‐report responses to gender congruence in product‐voice combinations commercials. An fMRI study was carried out which participants ( n = 30) were presented with gender‐targeted pictures of characteristic male or female products accompanied by either congruent incongruent voices. The findings show that attitudes are more positive toward commercials than combinations. analyses revealed primary visual brain areas, namely calcarine cuneus, responded...
Despite their intentions, weight-concerned individuals generally fail to control eating behavior. However, it is unknown whether this failure due a lack of effortful self-control, or not experiencing an internal conflict between weight goals and food temptations. The present study used fMRI, eye tracking reaction times assess the degree experienced by women during choices that posed either self-control dilemma (i.e., requiring choice healthy palatable foods), not. Contrary common assumption...