Are social media posts with pictures more popular than those without? Why do certain characteristics induce higher engagement some other pictures? Using data sets of about major airlines and sport utility vehicle brands collected from Twitter Instagram, the authors empirically examine influence image content on engagement. After accounting for selection bias inclusion content, find a significant robust positive mere presence effect user in both product categories Twitter. They also that...

The two main influences leading to adoption at the individual consumer level are marketing communication and interpersonal communication. Although evidence of effect these is abundant market level, there a paucity research documenting simultaneous both level. Thus, primary objective this paper fill gap in literature by existence magnitude customer while controlling for unobserved temporal effects. pharmaceutical industry provides an appropriate context study problem. It has been conjectured...

This paper explores whether and how a firm should adapt its strategy in view of consumer use prior customer ratings. Specifically, we consider optimal pricing the offer an unexpected frill to early customers enhance their product experiences. We show that if price history is unobserved by consumers, forward-looking always modify from single-period one, but it may be do so lowering price, offering frills, or raising depending on market growth rate. last becomes when rate high enough. The...

Using the zero-inflated model and nationally representative sample data from Chinese General Social Surveys 2013, this study systematically explored effects of religion, modernizing factors, traditional culture on attitudes toward homosexuality in China. The findings indicate that most people generally hold conservative homosexuality, as approximately 78.53% respondents believed "same-sex sexual behavior is always wrong." Modernizing factors (i.e., education, exposure to Internet...

The escalating volume and intricacy of legal documents necessitate advanced techniques for automated text classification in the domain. Our proposed approach leverages Convolutional Neural Networks (Conv1D), a neural network architecture adept at capturing hierarchical features sequential data. incorporation max-pooling facilitates extraction salient features, while softmax activation enables model to handle multi-class nature citation categorization. By addressing limitations identified...

Our main objective in this paper is to measure the value of customers acquired from Google search advertising accounting for two factors that have been overlooked conventional method widely adopted industry: (1) spillover effect on customer acquisition and sales off-line channels (2) lifetime customers. By merging Web traffic data a small-sized U.S. firm, we create an individual customer-level panel tracks all repeated purchases, both online off-line, whether or not these purchases were...

This study examines firms' strategic decisions in the competitive market regarding whether to engage marketing activities assist consumers finding fit between their personal tastes and products' horizontal attributes. We find that strategies facilitate revelation critically depend on product qualities they offer. In particular, a firm offering high-quality is more likely than it would as monopolist, whereas low-quality less do so. addition, implements fit-revealing greater intensity its...

This paper studies how word of mouth and product adoptions from friends the whole community affect individuals’ adoption decisions in context anime.

Abstract Repayment failures of borrowers have greatly affected the sustainable development peer-to-peer (P2P) lending industry. The latest literature reveals that existing risk evaluation systems may ignore important signals and factors affecting P2P repayment. In our study, we applied four machine learning methods (random forest (RF), extreme gradient boosting tree (XGBT), model (GBM), neural network (NN)) to predict repayment by utilizing data from Renrendai.com in China Thursday, January...

The monkeypox (MPXV) outbreak in 2022 is more prevalent among individuals with human immunodeficiency virus (HIV). While it plausible that HIV-induced immunosuppression could result a severe progression, the exact mechanisms remain undetermined. To better understand immunopathology of MPXV patients and without HIV infection, we employed single-cell RNA sequencing (scRNA-seq) to analyze peripheral blood mononuclear cells (PBMCs) from 6 hospitalized for MPXV, 3 whom had infection (HIV antibody...

Multi-view real-life images taken by eco-meteorological observation stations can provide high-throughput visible light (RGB) image data for vegetation monitoring, but at present, there are few research reports on the monitoring effect of multi-view and its difference from satellite remote sensing monitoring. In this study, with underlying surface mixed karst bare rock as object, far-view near-view 4 were used to compare segmentation machine learning algorithm far near views, analyze growth...

Cantonese is the carrier of Chinese cultural memory and nostalgia. Malaysian peo-ple have constructed their ethnic identity using media. Nevertheless, it remains relatively unclear how media affects construction in three dimensions (cognition, emotion, behavior). The present study exam-ined relationship between use among these dimensions. Based on a survey questionnaire in-depth interviews with Kuala Lumpur, Malaysia, analyses yielded main findings. First, exposure perceived recreational,...

In this paper we study how treatment effectiveness and side effects impact the prescription decision of a risk-averse physician, detailing patient feedback help reduce physician's uncertainty in these two attributes erectile dysfunction category. To separately identify impacts effects, augment observed choices with unique data on self-reported reasons for switching our estimation. Results show that new drugs Levitra Cialis have higher mean than existing drug Viagra, but physicians large...

Consumers value status goods because of the impression status-product ownership makes on other consumers, and this depends actual distribution in population. Explicitly modeling consumer products as coming from information product conveys to authors show that a manufacturer can benefit competitor's cost reduction price associated with it. In words, they two are (imperfect) substitutes utility function may be complements profit function. As consequence, competition could lead higher prices...

The authors investigate the impact of customers' mobile app adoption on grocery shopping behaviors. Specifically, they cannibalization existing physical and online channels by newly adopted evaluate changes in households' total expenditures at focal chain. They find that households adopting marginally decrease their spending stores, but considerably increase trips through app. present evidence plays a synergistic role for customers who never used digital channel. Lastly, competitive...