A5018043057- Innovation Diffusion and Forecasting
- Consumer Market Behavior and Pricing
- Firm Innovation and Growth
- Digital Platforms and Economics
- Open Source Software Innovations
- Innovation and Knowledge Management
- Consumer Behavior in Brand Consumption and Identification
- Economic Growth and Productivity
- FinTech, Crowdfunding, Digital Finance
- Knowledge Management and Sharing
- Product Development and Customization
- Mobile Crowdsensing and Crowdsourcing
- Merger and Competition Analysis
- Sports Analytics and Performance
- Capital Investment and Risk Analysis
- Business Strategy and Innovation
- Digital Marketing and Social Media
- Biomedical and Engineering Education
- Microfinance and Financial Inclusion
- Social Media in Health Education
- Customer Service Quality and Loyalty
- Consumer Retail Behavior Studies
- Adolescent Sexual and Reproductive Health
- Forecasting Techniques and Applications
- Complex Systems and Decision Making
University of North Carolina at Chapel Hill
2014-2025
University of New Hampshire
2020
University of New Hampshire at Manchester
2020
Flagler College
2001-2016
University of North Carolina Health Care
2016
Ross School
1998
Cornell University
1987-1993
Johnson University
1991
University of Pennsylvania
1985
California University of Pennsylvania
1985
Several organizations have developed ongoing crowdsourcing communities that repeatedly collect ideas for new products and services from a large, dispersed “crowd” of nonexperts (consumers) over time. Despite its promises, little is known about the nature an individual's ideation efforts in such online community. Studying Dell's IdeaStorm community, serial ideators are found to be more likely than consumers with only one idea generate organization finds valuable enough implement, but they...
Entrepreneurs are turning to crowdfunding as a way finance their creative ideas. Crowdfunding involves relatively small contributions of many consumer-investors over fixed time period (generally few weeks). The purpose this paper is add our empirical understanding backer dynamics the project funding cycle. Two years publicly available data on projects listed Kickstarter used establish that typical pattern support U-shaped — in general, backers more likely contribute first and last week...
Abstract Building on the resource‐based view of firm, we advance idea that a firm's customer network can be strategic asset. We suggest effects are function size (i.e., installed base) and strength marginal impact unit increase in demand). empirically study these 16‐bit home video game industry which dominant competitors were Nintendo Sega. In spirit new empirical IO framework, estimate structural econometric model assuming data equilibrium outcomes best fitting noncooperative price...
In contrast to the prevailing supply-side explanation that price decreases are key driver of a sales takeoff, we argue outward shifting supply and demand curves lead market takeoff. Our fundamental idea is in new markets initially low because first commercialized forms innovations primitive. Then, as firms enter, actual perceived product quality improves (and prices possibly drop), which leads takeoff sales. To provide empirical evidence for this explanation, explore relationship between...
Considering the number of new product introductions and available varieties today, practice proliferation is visibly evident in many diverse industries. Given its prevalence practice, understanding determinants implications firm strategies clearly has important managerial relevance. Previous theoretical research identified three primary effects a strategy: (1) broad line can increase overall demand faced by firm, (2) affect supply increasing costs, (3) lines have strategic consequences...
Based on data from firms in the personal computer industry, we study effect of new product introductions three key drivers firm value: profit rate, profit-rate persistence, and size as reflected asset growth. Consistent with our theoretical development, find that influence rate size; however, no persistence. Interestingly, also stems a reduction selling general administrative expenditure intensity rather than through an increase gross operating return. Notably, decrease their advertising...
Studying the U.S. personal computer industry from its inception in 1974 through 1994, we address following questions. What product technology strategies increase survival chances of entrants into new, technologically dynamic industries? Does effectiveness these differ by pre-entry experience? when firms enter a new industry? Consistent with published literature, find that diversifying have an initial advantage over entrepreneurial startups. But, reverse for later entrants: startups entering...
The software industry practice of announcing new products well in advance actual market availability has led to allegations that firms are intentionally engaging vaporware. possible predatory and anticompetitive implications this behavior recently surfaced the antitrust case United States v. Microsoft Corporation. Taking perspective a product announcement is strategic signal among firms, authors consider possibility intentional vaporware way dissuade competitors from developing similar...
Crowdsourcing shifts medical research from a closed environment to an open collaboration between the public and researchers. We define crowdsourcing as approach problem solving which involves organization having large group attempt solve or part of problem, then sharing solutions. allows groups individuals participate in through innovation challenges, hackathons, related activities. The purpose this literature review is examine definition, concepts, applications medicine. This...
Background. Crowdsourcing, the process of shifting individual tasks to a large group, may enhance human immunodeficiency virus (HIV) testing interventions. We conducted noninferiority, randomized controlled trial compare first-time HIV rates among men who have sex with (MSM) and transgender individuals received crowdsourced or health marketing test promotion video. Methods. Seven hundred twenty-one MSM participants (≥16 years old, never before tested for HIV) were recruited through 3 Chinese...
In the real world, buyer demand for a product can depend directly and indirectly on marketing efforts of “other products” in different categories. The authors offer behavioral rationale existence effects products'” propose taxonomy possible intercategory relationships. discussion enables to identify several promising new research directions.
The conventional wisdom that product lifetimes are shrinking has important implications for technology management and planning. However, very limited empirical information on this topic is available. In paper, directly measured as the time between introduction withdrawal. Statistical analyses of desktop personal computer models introduced 1974 1992 conducted at various market levels. Results indicate (1) model have not accelerated, (2) manufacturers systematically reduced life-cycles...
The authors address the following key questions: (1) When should a firm introduce new product? (2) What its performance level be? and (3) How do decisions of competing affect firm's timing product decisions? present detailed case study initial competitors in personal digital assistant (PDA) industry on basis which they construct stylized game-theoretic model entry duopoly. Situations duopolists are symmetric as well asymmetric terms their estimates market size development capabilities...
Abstract When pressed to accelerate a development effort, more than few managers have responded in terms such as “Good, fast, cheap … Pick any two”. Time-to-market decisions clearly play an important role determining the ultimate success or failure of new product. Just clearly, however, speed market is not sole determinant success. The seemingly offhanded “Pick two” response points tradeoffs that product must make their about time and costs. Barry Bayus discusses relationship between costs,...
We study how industry clockspeed, internal firm factors, such as product development, production, and inventory costs, competitive factors determine a firm's optimal new-product introduction timing product-quality decisions. explicitly model market demand uncertainty, cost structure, competition, using an infinite-horizon Markov decision process. Based on large-scale numerical analysis, we find that more frequent introductions are under faster clockspeed conditions. In addition, is governed...
This article takes a close look at the conventional wisdom which holds that product life cycles are getting shorter over time. Barry Bayus reviews several empirical studies directly or indirectly related to this phenomenon and discusses some examples of for various products brands in rapidly evolving categories. Generally speaking, he finds no strong support shrinking industry, category, technology, model level. The explores implications finding speculations on rationale underlying...
A study was conducted to develop a better understanding of the timing consumer durable good replacement purchases. The demographic characteristics, attitudes and perceptions, search behavior consumers who replace product during early late parts its lifetime were examined. Results based on univariate multivariate analyses buyers new automobiles indicate that “early” are more concerned with styling image less costs than “late” buyers. Further, replacers have higher income, but lower levels...
Several organizations have developed ongoing crowdsourcing communities that repeatedly collect ideas for new products and services from a large, dispersed “crowd” of non-experts (consumers) over time. Despite its promises, little is known about the nature an individual’s ideation efforts in such online community. Studying Dell’s IdeaStorm community, serial ideators are found to be more likely than consumers with only one idea generate organization find valuable enough implement, but unlikely...
Learning curve effects, aspects of consumer demand models (e.g., reservation price distributions, intertemporal utility maximizing behavior), and competitive activity are reasons which have been offered to explain why prices new durables decline over time. This paper presents an alternative rationale based on the buying behavior for products with overlapping replacement cycles (i.e., next generation products). A model sales a durable is developed by incorporating previous product. Pricing...
High-Definition Television promises to be the next generation of television. This technology has broad implications for consumer markets, as well underlying manufacturing, development, and R&D activities firms. Under increasing pressure from various groups, U.S. government must make major policy funding decisions based on its assessment likely demand HDTV. Three published reports which forecast sales HDTV after scheduled introduction in mid-1990s are available. Unfortunately, these...