About
Contact & Profiles
A5026135557
Research Areas
- Behavioral Health and Interventions
- Technology Adoption and User Behaviour
- Digital Marketing and Social Media
Huazhong University of Science and Technology
2022
Purpose Consumers interacting with smart wearable devices is on the rise in current health-AI market, which offers a great opportunity for companies to execute interactive marketing. However, this mainly reliant consumers' use of devices. This paper aims develop model considering health and privacy factors elucidate unleashing their full potential Design/methodology/approach The authors collected 250 samples via an online survey validate usage that elucidates stimulate consumer usage,...
10.1108/jrim-10-2021-0246
article
EN
Journal of Research in Interactive Marketing
2022-05-21
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