A5000530971- Consumer Market Behavior and Pricing
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Customer Service Quality and Loyalty
- Digital Marketing and Social Media
- Innovation Diffusion and Forecasting
- Economic and Environmental Valuation
- Technology Adoption and User Behaviour
- Wine Industry and Tourism
- Supply Chain and Inventory Management
- Behavioral Health and Interventions
- Customer churn and segmentation
- Spatial and Panel Data Analysis
- Sensory Analysis and Statistical Methods
- Business Strategy and Innovation
- Digital Platforms and Economics
- Organizational Management and Leadership
- Color perception and design
- Mobile Health and mHealth Applications
- Complex Network Analysis Techniques
- Housing Market and Economics
- Environmental Sustainability in Business
- Genetic and phenotypic traits in livestock
- Decision-Making and Behavioral Economics
- Economics of Agriculture and Food Markets
University of Groningen
2014-2024
University of International Business and Economics
2023
University of Chinese Academy of Sciences
2023
University of Cologne
2023
Universität Hamburg
2022
Vienna University of Economics and Business
2022
Tilburg University
1995-2015
Fontys University of Applied Sciences
2015
Délégation Paris 6
2015
TIAS School for Business and Society
2013
In this article, we discuss the state of art models for customer engagement and problems that are inherent to calibrating implementing these models. The authors first provide an overview data available analytics recent developments. Next, used studying engagement, where they distinguish following stages: acquisition, development, retention. Finally, several organizational issues which constitute barriers introducing engagement.
The importance of pricing decisions for firms has fueled an extensive stream research on price elasticities. In influential meta-analytical study, Tellis (1988) summarized elasticity findings until 1986. However, empirical generalizations require modifications because (1) changes in market characteristics (i.e., brands, product categories, and economic conditions) (2) the methodology used to assess Therefore, authors present a meta-analysis with new its determinants. Across set 1851...
Consumers' willingness to pay (WTP) is highly relevant managers and academics, the various direct indirect methods used measure it vary in their accuracy, defined as how closely hypothetically measured WTP (HWTP) matches consumers' real (RWTP). The difference between HWTP RWTP "hypothetical bias." A prevalent assumption marketing science that more accurately than do methods. With a meta-analysis of 77 studies reported 47 papers resulting 115 effect sizes, we test by assessing hypothetical...
Many firms capitalize on their customers’ social networks to improve the success rate of new products. In this article, authors analyze dynamic effects influence and direct marketing adoption a high-technology product. Social is likely play role because decision adopt high-involvement product requires extensive information gathering from various sources. The use call detail records construct ego for large sample customers Dutch mobile telecommunications operator. Using fractional polynomial...
Strong digital developments are changing markets, and firms may adopt a business model to deal with these developments. This special issue focuses on such models. In this editorial, we discuss the relevance of models, propose conceptual framework, how models affect firms, firm performance, markets. We introduce papers in show they each fit within framework. four important areas for future research.
Innovation diffusion theory suggests that consumers differ concerning the number of contacts they have and degree direction to which social influences determine their choice adopt. To test impacts these factors on innovation diffusion, in particular occurrence hits flops, a new agent-based model for is introduced. This departs from existing percolation models by using more realistic agents (both individual preferences influence) networks (scale free with cost constraints). Furthermore, it...
The correct specification of spatial models, and especially the choice weights matrix, represents a crucial decision for researchers using georeferenced data. However, few guidelines exist on which matrix is most appropriate in certain cases. This paper therefore (1) studies sensitivity testing estimating models with different specifications (2) formulates recommendations applying regarding model selection specification. research based Monte Carlo simulations synthetic Resumen La correcta...
Loyalty programmes (LPs) have increased in number and popularity, but their effects on customer behaviour remain equivocal, due to a lack of understanding the drivers LP effectiveness insufficient generalizable conclusions across prior studies. This paper synthesizes current knowledge pertaining LPs, reconciles opposing findings by exploring conditions that mediate moderate participation consumer responses, charts important avenues for research. Overall, we find LPs are effective increasing...
Are Women More Loyal Customers Than Men? Gender Differences in Loyalty
To compete in today's omni-channel business context, it is essential for firms to co-ordinate their activities across channels and different stages of the customer journey product flow. This requires adopt an integrative approach, addressing each design decision from a dual demand-side (marketing) supply-side (operations) perspective. However, both practice academic research, such approach still immature stage. In this article, framework developed with following key areas: (i) assortment &...
The behavioral literature provides ample evidence that consumer preferences are partly driven by the context provided set of alternatives. Three important effects compromise, attraction, and similarity effects. Because these affect choices in a systematic predictable way, it should be possible to incorporate them choice model. However, does not offer such This study fills this gap proposing discrete-choice model decomposes product's utility into context-free partworth context-dependent...