A5103184073- China's Socioeconomic Reforms and Governance
- Migration, Ethnicity, and Economy
- Digital Economy and Work Transformation
Renmin University of China
2023
This research examines the complex labor practices of live e-commerce sellers in rural China. Migrant workers are being drawn back to their homes by techno-entrepreneurial prospects used as part "new farmers" branding. We examine how livestreaming platforms transform process produce sellers, zooming on physical work and transactional involved platformization. Analysis farmer" online workflow reveals not only insights into economic logics platformized but also shows important continuities...
This article examines the labor process to perform authenticity of live e-commerce sellers, so-called "new farmers", as entrepreneurial subjects, in rural China. The author conducted fieldwork three teams for one year. Drawing on these data, this elaborates exploitative aspect plat-form by describing tension between mobilization narratives and experience authenticity. These include interre-lated discourse praising performing new farmers, including ad-vantage visualization technology, making...