About
Contact & Profiles
A5081180780
Research Areas
- Digital Marketing and Social Media
- Knowledge Management and Sharing
- Sharing Economy and Platforms
- Consumer Market Behavior and Pricing
- Media Influence and Health
- Consumer Behavior in Brand Consumption and Identification
- Misinformation and Its Impacts
- Technology Adoption and User Behaviour
Appalachian State University
2023
Walker (United States)
2023
10.1016/j.dss.2023.113998
article
EN
Decision Support Systems
2023-05-15
10.1016/j.dss.2025.114426
article
EN
Decision Support Systems
2025-02-01
As social media are increasingly being used as a marketing platform, electronic word-of-mouth (eWOM) has also become popular in both research and business areas. However, although many studies have examined the effect of eWOM, products investigated most these studies, such films or books, not likely to be consumed daily. Therefore, this study, we analyze eWOM on low involvement products, which inexpensive enough for everyday spending. Given that unique characteristics price, conduct an...
10.14329/apjis.2017.27.3.139
article
EN
Gyeong'yeong jeongbohag yeon'gu/Gyeong-yeong jeongbohak yeon-gu
2017-09-30
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