Nidhi Singh

ORCID: 0009-0001-3952-8350
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About
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Research Areas
  • Sustainability in Higher Education
  • Knowledge Management and Sharing
  • Technology Adoption and User Behaviour
  • Digital Marketing and Social Media
  • COVID-19 Pandemic Impacts
  • Impact of AI and Big Data on Business and Society
  • Biomedical and Engineering Education
  • Research Data Management Practices
  • Interdisciplinary Research and Collaboration

Jaipuria Institute of Management
2018-2025

University of Petroleum and Energy Studies
2018

This study examines the role of smart banking chatbots (SBCs) in shaping consumer trust and engagement digital banking, with a focus on exploring moderating impact privacy concerns. Grounded stimulus-organism-response (SOR) model, research investigates how immersive experience impacts trustworthiness, which turn influences engagement, measured by intention to explore cognitive absorption. Data collected from 287 customers using structured survey questionnaire. The findings reveals that...

10.1080/0965254x.2025.2481140 article EN Journal of Strategic Marketing 2025-03-23

This article attempts to practicalise Open Science (OS) promote ideas and enhance efforts for the Sustainable Development Goals (SDGs). It delineates General Statements (n = 20) as guiding beacons Specific 70) that act precision tools in OS orientated policymaking, research, innovations, public engagement, access scientific knowledge. The authors hope draw kindled educated attention besides underscoring need unbiased, inclusive, diligent execution of SDGs. By adopting these accordingly...

10.5334/dsj-2024-049 article EN cc-by Data Science Journal 2024-10-10

The use of mobile payment services is increasing in the last few years due to its convenience, more secure purchase, and other benefits performing transactions. However, despite benefits, adoption payments still faces consumer's resistance. present study intends understand user's resistance using proposes a conceptual model by integrating innovation theory (IRT) with diffusion (IDT) perceived value change intention service. used 380 respondents for purpose analysis. confirms significant...

10.1504/ijtmkt.2020.114035 article EN International Journal of Technology Marketing 2020-01-01

The use of mobile payment services is increasing in the last few years due to its convenience, more secure purchase, and other benefits performing transactions. However, despite benefits, adoption payments still faces consumer's resistance. present study intends understand user's resistance using proposes a conceptual model by integrating innovation theory (IRT) with diffusion (IDT) perceived value change intention service. used 380 respondents for purpose analysis. confirms significant...

10.1504/ijtmkt.2020.10035288 article EN International Journal of Technology Marketing 2020-01-01

Due to the pandemic, there has been an increasing demand and awareness for health insurance policies, particularly by senior population. Towards preparedness, social media risen prominence as most effective means of disseminating insurance-related information. The research investigates factors impacting older users' motivation use mobile networking sites (MSNS) promote health-related insurance. online questionnaire was administered 201 participants in age group 60 plus years. PLS-SEM used...

10.1504/ijwbc.2022.122396 article EN International Journal of Web Based Communities 2022-01-01

The social, economic, cultural, ecological and political transformations are essential factors of sustainable development studies have shown that higher education is one the important sources to bring required changes across globe. This paper has tried identify homogenous groups academicians, with similar viewpoints, know their opinion about given variables a institute may adopt promote change in society. research was descriptive nature data 168 respondents finally incorporated for analysis....

10.1504/ijssm.2018.10014258 article EN International Journal of Sustainable Strategic Management 2018-01-01

The social, economic, cultural, ecological and political transformations are essential factors of sustainable development studies have shown that higher education is one the important sources to bring required changes across globe. This paper has tried identify homogenous groups academicians, with similar viewpoints, know their opinion about given variables a institute may adopt promote change in society. research was descriptive nature data 168 respondents finally incorporated for analysis....

10.1504/ijssm.2018.093171 article EN International Journal of Sustainable Strategic Management 2018-01-01
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