A5022792986- Digital Marketing and Social Media
- Cultural and Communication Design Research
- Innovative Human-Technology Interaction
- Creativity in Education and Neuroscience
- Technology Adoption and User Behaviour
- AI in Service Interactions
- Customer Service Quality and Loyalty
- Digital Platforms and Economics
- Business Strategy and Innovation
- Social Robot Interaction and HRI
Zhejiang Wanli University
2024-2025
Jiangnan University
2024
Jinling Institute of Technology
2020
The year 2019 witnessed an exponential growth of the e-commerce live streaming industry. Notably, competitions among streamers have become increasingly fierce as more newcomers are marching in. To survive and thrive in cut-throat market competitions, it is key for them to increase consumers’ repeat purchase rate win customer loyalty. This study uses empirical research methods probe into influence on consumer repurchase intentions. According this study, perceived entertainment...
Yue Opera is a traditional Chinese through-sung storytelling style that conveys cultural ideologies and historical depth. In this context, Augmented Reality (AR) has been adopted in venues to break the passive watching experience, turning audience into active participants. paper, we present an exploratory case study of LanternOperAR, hybrid gift promote with philosophy Yangmingism. We incorporate tangible interface virtual content create interactive experience. Specifically, conducted...
Quality education and well-being have always been the focus of sustainable development as social concerns, with an increasing demand for enriched cultural activities. Shared experiences, especially in family setting, bring about a better understanding culture foster public interest. In this context, our research endeavors to promote philosophies historical insights Yangmingism while concurrently seeking uplift through immersive exposure offered by Yue Opera, national opera China. To...
Chinese cell phone brands face increasing competition at home and abroad, especially from the dominance of foreign brand iPhone. The competitive pressure on these has intensified against backdrop U.S. sanctions mobile chips. This study examines marketing strategies leading such as Huawei, Xiaomi, OPPO to cope with this landscape. how have successfully entered expanded into overseas markets through case studies data analysis. findings show that adopted catering specific consumer needs,...
It has been frequently reported that many Internet platforms with the free” business model usually compete through signing exclusive dealings their content providers （or sellers）, and this phenomenon becomes increasingly popular in digital age. By far academic researches on behavior remain ambiguous. In an effort to explore potential motivations of platforms’ behavior, paper path-breakingly analyzes relationship between cross-network externality from angle by developing a duopoly dynamic...