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Research Areas
- Doping in Sports
- Sports, Gender, and Society
- Sport and Mega-Event Impacts
Purpose This study analyzes whether a doping scandal occurring during global major sport event has an impact on on-site spectator satisfaction. Design/methodology/approach The investigation was conducted among 896 spectators attending minimum of one at the Nordic Ski World Championships 2019. Furthermore, five members organizing committee were retrospectively interviewed about how they judged scandals’ perception and its organization. Findings Results revealed that did not affect spectators’...
10.1108/ijsms-02-2024-0036
article
EN
International Journal of Sports Marketing and Sponsorship
2025-01-11
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