A5009831407- Job Satisfaction and Organizational Behavior
- Efficiency Analysis Using DEA
- Technology Adoption and User Behaviour
- Digital Marketing and Social Media
- Copyright and Intellectual Property
- Consumer Behavior in Brand Consumption and Identification
- Physical Education and Pedagogy
- Management Theory and Practice
- Environmental Impact and Sustainability
- Mind wandering and attention
- Energy, Environment, Economic Growth
- Workaholism, burnout, and well-being
- Environmental Sustainability in Business
- Diverse Music Education Insights
- Impact of Technology on Adolescents
- Workplace Spirituality and Leadership
- Diversity and Impact of Dance
- Behavioral Health and Interventions
- Organizational Leadership and Management Strategies
- Consumer Retail Behavior Studies
- Work-Family Balance Challenges
Tongji University
2024
Renmin University of China
2022-2023
University of Science and Technology of China
2018-2023
Previous studies only considered the impact of personal or environmental factors on intensive smartphone use separately, while largely ignoring person-environment (P-E) fit it. Drawing P-E theory, we proposed that perceived overqualification (POQ), an indicator person-job misfit, positively affects via job boredom, and affective commitment moderates this indirect effect. We examined our hypotheses using four-wave time-lag data 450 workers from 62 teams. The results revealed POQ raised...
Purpose This study aims to investigate the moderating effects of individual social engagement on effectiveness freemium strategies in digital content platforms. Design/methodology/approach involved conducting a randomized field experiment with 74,758 consumers prominent e-book platform China, comparing offering first 50 chapters for free against no content. Additionally, causal random forest machine learning algorithm was applied analyze data and optimize based levels. Findings indicates...
The $807B digital content industries (e.g. ebooks, music, gaming) implement freemium pricing, offering initial contents for free first few book chapters) and monetizing later with a premium. Determining the optimal amount of content, or conversely charging position Chapter 42), is challenging. Offering scant risks customer churn, whereas lavish diminishes profit. Also, pricing unlike consumer packaged goods (sampling literature) technology products (versioning literature), connected to...