A5103216551- Consumer Behavior in Brand Consumption and Identification
- Asian Culture and Media Studies
- Digital Marketing and Social Media
- Urban Transport and Accessibility
- Digital Media and Visual Art
- Japanese History and Culture
- Air Quality Monitoring and Forecasting
- Air Quality and Health Impacts
- Consumer Perception and Purchasing Behavior
- Corporate Identity and Reputation
Chinese Research Academy of Environmental Sciences
2024
Changsha University of Science and Technology
2022
Various geostatistical models have been used in epidemiological research to evaluate ambient air pollutant exposures at a fine spatial scale. Few studies investigated the performance of different exposure on population-weighted estimates and resulting potential misclassification across various modeling approaches. This study developed for NO2 PM2.5 conducted assessment Beijing, China. It explored three approaches: variable dimension reduction, machine learning, conventional linear...
With the new media's rapid development, short video platforms have emerged as brand marketing arenas. XiaoHongshu, a community platform combining shopping guides and lifestyle sharing, has garnered attention from brands for its unique user base high engagement.This study chooses Perfect Diary of cosmetics case to analyze how XiaoHongshu promotes especially focusing on actual effect content strategy feedback. The findings demonstrate that Journal successfully engaged large number users...
This study analyzes the changes and development of Gucci's digital marketing methods for young consumers in new media environment, explains exploration social platforms to spread brand emotion value process marketing, seize psychological consumers.In view shortcomings strategies luxury brands environment future trend, following suggestions are put forward: 1.A change design philosophy.2. Capture main target brands.3. Develop line with different cultural backgrounds.