A Study on the Consumer Satisfaction on Postal Article Safety Through Last Mile Delivery for the Postal and Courier Industry

• DOI: 10.55057/ijbtm.2024.6.1.45
• Publication Date: 2024-05-15T14:00:23Z
• Authors: Nurnaddia Nordin; Nurhaiza Nordin; Nik Syuhailah; Nik Syuhailah Nik...; Zuraimi Abdul Aziz; Dzulkifli Mukhtar
• Keywords: Customer Satisfaction; Last mile (transportation); Sample (material)

The customer satisfaction is closely linked to the security and integrity of postal items at last mile delivery stage in ever-changing courier sector. This research explores complex world consumers' experiences perceptions their packages' safety on leg delivery. design this study quantitative. A quantitative involves collection analysis numerical data understand quantify consumer with last-mile parcel Total sample about 245 questionnaires were collected using SPSS software. goal inquiry comprehend behaviours, expectations, concerns regarding articles during Important components, including handling procedures, schedules, communication efficacy, package quality, will be examined see how they affect confidence services. objective examine factors influence practice doorstep when not home for service improvement ensure safety. aims provide useful information industry stakeholders by highlighting article experience. results are anticipated guide tactics procedures that improve measures used services, eventually encouraging a customer-focused strategy throughout stage. seek optimise item safety, assuring good secure experience constantly changing logistics, as sector grapples elevated expectations market dynamics