A5056136210- Digital Marketing and Social Media
- Service and Product Innovation
- Sharing Economy and Platforms
- Technology Adoption and User Behaviour
- Impact of Technology on Adolescents
- Consumer Retail Behavior Studies
- Urban Transport and Accessibility
- Knowledge Management and Sharing
- Environmental Education and Sustainability
- Customer Service Quality and Loyalty
- Business Process Modeling and Analysis
- Transportation and Mobility Innovations
- AI in Service Interactions
- Innovative Human-Technology Interaction
- Economic and Environmental Valuation
- Green IT and Sustainability
- Urban and Freight Transport Logistics
- Smart Cities and Technologies
- Ethics and Social Impacts of AI
- Information Technology Governance and Strategy
- Maritime Ports and Logistics
- Social Media in Health Education
- Human Mobility and Location-Based Analysis
John Wiley & Sons (Germany)
2021-2024
Neu-Ulm University of Applied Sciences
2020-2024
Technical University of Munich
2020-2023
Universität Ulm
2020-2021
Technische Hochschule Ulm
2020
Karlsruhe Institute of Technology
2019
In recent years, a change in business logic from goods-dominant (G-D) to service-dominant (S-D) can be observed widely. For instance, the case of mobility sector, companies such as Daimler AG and BMW Group are shifting solely producing cars also providing services. One fruit their efforts is Reach Now app, which supports users by combining multiple Although an app contribute significantly achieving smart thereby making use private car less predominant, only relatively small number people it....
The urgency of climate change is evident worldwide, but current mobility patterns still cause severe environmental damage . largest share these mobility-related problems caused by everyday private car use, such as commuting. One way to through digital nudging in the form trip recommendations increase commuters' public transportation use. To examine effects recommendations, we undertake a choice-based conjoint analysis and determine whether participants choose recommended option more...
Health-related problems that can be ascribed to a lack of exercise or, in general, physical inactivity are becoming more common worldwide. To tackle these health-related problems, technology used promote activity, for instance, by promoting sports-related recreational activities. As social media is relevant all areas life, advertising sports and wellness services also than ever. analyze which channels well-suited services, we examine data from firm Germany offers pool its customers. Our...
Abstract Traffic caused by drivers searching for a free parking space has numerous negative effects, such as increased emissions and noise pollution. Innovative solutions can reduce these effects providing car with better information via smart app. However, apps currently do not offer overarching which support the entire process. Utilizing service-dominant logic perspective, we examine why emerge, whereas specialized ecosystems flourish. We follow multiple case study approach conduct...
Abstract For many people, digital applications, especially messengers, social networks and cloud services, have become an important part of their daily life. Although most users express privacy concerns regarding the use do not prevent from sharing personal information with such applications. A reason for this seemingly paradoxical behavior could be that pursue certain goals when they are using these which possibly overweigh concerns. We thus conducted semi-structured interviews 17 users,...
Demographic change is forcing companies to find new ways attract skilled knowledge-workers safeguard strong economic performance. In particular, in the case of younger generations, have opportunity increase their attractiveness apart from usual incentives like a high salary by addressing these generations’ altered expectations towards professional life and work-life balance. Recent studies show, however, that often struggle implement necessary information technology. Drawing on role theory...
The urgency of climate change is growing more evident worldwide, and addressing its hazardous effects part the sustainable development goals United Nations. As mobility remains one leading causes environmental harm, patterns need to fundamentally. IT-enabled services such as apps can help alter established patterns. However, develop services, users’ preferences for modes public transportation be understood.In this paper, value various examined different target groups. To analyze preference...