This article highlights a necessity of adjusting the marketing mix to tourists' requirements.The tourists are no longer limited only purchase souvenirs and local artefacts.Shopping has become an important part overall tourist experience becoming very target group for shopping centres marketing.

Digitalization, networking and information sharing have brought to the paradigm shifts in both business marketing communication. Extant scholarly practical studies emphasize importance of digital communication tools activities, explore new opportunities for organizations. Unlike previous studies, this study is not solely focused on usage, but rather examination determination differences usage organizations various characteristics such as size, industry, maturity geographical coverage. A...

By popularizing the concept of sustainability, companies are increasingly incorporating sustainability principles into their business strategies. More efforts being made in processes measuring, analyzing, driving, and communicating sustainable initiatives undertaken by areas governance, environmental impact, society. Stakeholders, particularly investors, demanding disclosure non-financial information addition to what is already published financial reports. This study explores ESG reports top...

The concept of the employer brand has been developing intensively and it is subject interest research scholars practitioners in field both marketing human resource management. aim presented paper to examine content job advertisements most desirable employers Serbia, as well extent which they communicate elements that potential candidates value when assessing attractiveness employers. By employing analysis, Serbian attractive determined classified. In total, 291 18 published on Infostud...

Introduction and objectives: A broad body of knowledge is developing around the influence market entrepreneurial orientation on business performance. However, high-tech firms in embryonic (R&D start-up) phase development have stayed off research radars. Taking a resource-based view, this study examined role performance new ventures within growing ecosystem Serbia. Methods: The based primary data gathered via questionnaire tech founders from Serbia whose are either or start-up phase....

Research Question: The paper deals with the analysis of elements communication system in process digitalization national testing Republic Serbia. Motivation: National represents an important segment education most countries. Considering that it involves a large number stakeholders and activities, innovations based on implementation new technologies are complex require significant efforts resources for their implementation. Serbia, addition to development software organizational solutions, is...

This paper presents guidelines for developing cases and teaching notes marketing classes in higher education. Cases are often used problem-based learning, where students placed a problem or decision-making situation encouraged to take the role of solvers. The recommendations case writing based on analysis high-level examples cases, published most prominent global publishing databases, along with more than 15 years experience authors. explains process depending source data tackles all...

Financial services sector has undergone through dynamic development and there is an obvious need for innovative business models that will contribute to the clients' satisfaction as well acquisition of new clients. Customer relationship management could be defined a strategy understanding needs with goal provide higher level satisfaction, long-term cooperation sales increase. In literature still present scepticism about value CRM initiatives accomplished improvements performances....