Chen-Kuo Pai

ORCID: 0000-0001-9732-5626
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About
Contact & Profiles
Research Areas
  • Digital Marketing and Social Media
  • Customer Service Quality and Loyalty
  • Technology Adoption and User Behaviour
  • Diverse Aspects of Tourism Research
  • Consumer Behavior in Brand Consumption and Identification
  • Cognitive and psychological constructs research
  • Diverse Topics in Contemporary Research
  • Psychology of Social Influence
  • Quality Function Deployment in Product Design
  • Decision-Making and Behavioral Economics
  • Psychology of Moral and Emotional Judgment
  • Product Development and Customization
  • Asian Culture and Media Studies
  • Knowledge Management and Sharing
  • Ethics in Business and Education
  • Color perception and design
  • Supply Chain Resilience and Risk Management
  • Complex Systems and Decision Making
  • Urban Transport and Accessibility
  • Organizational and Employee Performance
  • Experimental Behavioral Economics Studies
  • Sport and Mega-Event Impacts
  • Customer churn and segmentation
  • Recreation, Leisure, Wilderness Management
  • Behavioral Health and Interventions

Macau University of Science and Technology
2016-2025

The rapid advancement of smart tourism technology brings new opportunities for development. More travel destinations are relying on to attract more tourists visit and enrich their experience. main purpose this study was explore whether satisfied with experience (i.e., informativeness, accessibility, interactivity, personalization, security). This also investigated the impact tourists’ happiness revisit intention. used a structural equation method find relationship among attributes,...

10.3390/su12166592 article EN Sustainability 2020-08-14

The tourism industry is highly sensitive to negative environmental factors, as can be seen in the coronavirus disease 2019 pandemic, when many countries and regions shifted from over-tourism under-tourism, resulting continuation of multiple serious impacts on destinations. To systematically reveal specific under-tourism destinations, this study aims (a) understand impact resident perceptions under-tourism; (b) investigate relationship between place attachment (c) examine relationships...

10.1177/13567667231164807 article EN Journal Of Vacation Marketing 2023-06-22

With the development of sustainable technology and continuous innovation people’s travel styles, smart tourism (STT) is widely used in various fields. STT has changed traditional experience while enhancing destination competitiveness. This study examines relationships between perceived experience, revisit intention. A total 312 valid questionnaires were collected from tourists who had using local Macau. structural equation modeling (SEM) was to test proposed model, results showed that a...

10.3390/su13021007 article EN Sustainability 2021-01-19

Abstract This study explores the relationship between perceived risk and intention to revisit, based on four core dimensions of subjectively luxury hotel guests safety image. In particular, this innovatively uses image as moderating variables explore how revisit is affected. The results from 573 valid questionnaires show that has significant negative effects intention, hygiene control significantly negatively moderates self‐service technology positively intention. These complement...

10.1002/jtr.2614 article EN International Journal of Tourism Research 2024-01-01

This paper presents a theoretical model based on the Technology Acceptance Model combined with perceived trust model. SPSS 23 and Amos 22 were used to analyze Chinese tourists’ responses regarding use of biometric technology in hotels assess whether their perception – measured through five potential factors affected intention it. tourists traveling Macau recruited, three types biological identification discussed. A total 600 questionnaires sent out, 583 effective recovered. The results that...

10.1080/10941665.2018.1499544 article EN Asia Pacific Journal of Tourism Research 2018-07-20

Social media connects individual users and corporate bodies on a self-service technology (SST) platform. The food beverage industry has increasingly adopted the social media-based SST over other online kiosk types of technologies for their service delivery. present study sheds light dimensionality quality in delivery context went further to investigate impact functional value, user satisfaction, intention reuse. analytic results 410 valid survey data found five salient dimensions (i.e.,...

10.3390/su142013483 article EN Sustainability 2022-10-19

ABSTRACT There are two main objectives of this study: (a) exploration the factors affecting tourist perception destination during post‐pandemic period; and (b) examining relationships among destinations, protective effectiveness COVID‐19, trust, travel intentions period. The survey participants study mainland Chinese residents who live in Guangdong‐Hong Kong‐Macao Greater Bay Area (GBA) willing to abroad period at same time. results from 414 returned questionnaires show that perceptions a...

10.1002/jtr.70018 article EN cc-by International Journal of Tourism Research 2025-03-01

This study aimed to explore which tourists' experiences of sports events affect their social media content generation through flow and attachment based on the experience economy model. During 2022 2024 World Table Tennis (WTT) competitions in Macau, 651 valid questionnaires were collected, Smart PLS 4 was used for data analysis this study. The results indicate that escapist aesthetic have a significant effect both significantly influence generation, thereby confirming mediating roles. In...

10.1080/19388160.2024.2448627 article EN Journal of China Tourism Research 2025-01-15

COVID-19 had a significant impact on China's outbound tourism market. However, with the increasing availability of vaccinations and lifting travel restrictions, there is expected to be recovery in this The protection motivation theory (PMT) was used study explore Chinese tourists' intention post-COVID-19 era. Tourists Zhuhai were surveyed, 433 valid questionnaires returned. SPSS 26 SmartPLS 3.0 for data analysis, which revealed factors influencing intention. In addition, found that...

10.1080/19388160.2024.2314222 article EN Journal of China Tourism Research 2024-02-12

This study examines the impact of hotel brand names and logos on tourist destination loyalty, with a discussion related theoretical principles. Macau was selected as research site, respondents were mainly from mainland China. The items for questionnaires obtained verified name, logo, attitudes, perceived behavioral control, customer subjective norm, reputation, commitment. validated data extracted 420 questionnaires. used structural equation modeling to evaluate hypotheses build relationship...

10.1177/13567667241253890 article EN Journal Of Vacation Marketing 2024-06-06

An emerging paradigm for festival and event management reveals that hosting theme-based festivals can foster economic growth at the local national levels. As a case of this research, annual Macau Food Festival was selected to explore relationships among visitors' perceptions quality, value, trust in festival, satisfaction, behavior intention. Out 453 questionnaires distributed, 433 were valid data analysis using partial least squares-structural equation modeling. The results showed quality...

10.3390/ijerph18179214 article EN International Journal of Environmental Research and Public Health 2021-09-01

This study examined how demographic information, chronological age, older adults’ physical and mental health, basic psychological needs affected travel intention. The survey samples were collected from 577 adults, all over 60 years of age. A hierarchical multiple regression analysis was used to test the proposed hypotheses. First, information with age for primary analysis. outcome indicated that negatively associated intention while other variables not. Secondly, when health condition added,...

10.3390/su11236864 article EN Sustainability 2019-12-03

With the vigorous development of its gaming industry, Macau has become a very popular tourist destination and many well-known brands in hospitality industry have entered this highly competitive market. In order to improve service quality maximise customer satisfaction, it is critical for hotels region clearly understand true needs their customers. This study applied function deployment (QFD) method empirical data collected from 280 customers at three hotels, four managers, one academic...

10.1504/ijstm.2016.077668 article EN International Journal of Services Technology and Management 2016-01-01

As the quality of product/service requirements people dining rising. Because economic recession, food and beverage industry is facing a strong competition. Only by understanding true needs consumers can their are satisfied. For this reason, study to use Quality Function Deployment (QFD) consumers, explore best options enhance service in order help vegetarian quality. In study, Taipei Spring Vegetarian Restaurant empirical object. First, through literature interviews with experts develop...

10.6007/ijarbss/v4-i2/613 article EN cc-by International Journal of Academic Research in Business and Social Sciences 2014-02-15

The Internet has not only gained wide-spread popularity; it gradually become a necessity of modern life. In addition, the popularity mobile devices changed tourists' travel habits; numerous activities can now be accessed through smartphone applications. As result, access key requirement for tourism. Therefore, understanding relationship between availability at given tourist destination and overall satisfaction tourists that is vital. This study modified information systems (IS) success model...

10.1080/15980634.2017.1393903 article EN International Journal of Tourism Sciences 2017-10-02

The outbreak of COVID-19 in 2019 has posed an unprecedented threat to the global economy. Due pandemic, hotel industry undergone fundamental changes. In particular, social distancing technology (SDT) become indispensable tool this and played a vital role its recovery. This study explores factors that affect customer trust using SDT hotels during how affects their booking intention. research uses exchange theory (SET) as theoretical basis measures benefits perceived risks through benefit-risk...

10.1080/23311886.2022.2110200 article EN cc-by Cogent Social Sciences 2022-09-12

Purpose Online travel agencies (OTAs) have been offering tourists trip planning services (TPS) for more than a decade. However, they are less popular other online such as metasearch with price comparison. This study aims to investigate why TPS on the internet, although important tourists, not well accepted by young mainland Chinese tourists. Design/methodology/approach A service acceptance model (TPSAM) was constructed and tested inviting participants take part in trial using of China OTA...

10.1108/jhtt-11-2017-0121 article EN Journal of Hospitality and Tourism Technology 2020-06-06

Information technology (IT) acts as an important role in the hospitality and tourism industries. Without IT department providing effective relating services, employees can't offer quality of service to their customers. In this study, casino are main subject investigation. The purpose is identifying improvement priority among those attributes provided by department, questionnaire has adopted importance-satisfaction model (I-S model) major research model. result also demonstrated some items...

10.1109/icemsi.2013.6913996 article EN 2013-06-01

In the current Internet era, users can obtain and share information in various ways. Sharing photos with friends other is one of popular Particularly, food occupy a large portion, activity content significantly influences social media restaurant industry. This study explains why people participate online photo-sharing communities by constructing an integrative model behavioral motivation. The focuses on Beijing who use platform to photos. A total 320 questionnaires were distributed, which...

10.1080/23311886.2024.2321666 article EN cc-by Cogent Social Sciences 2024-03-05
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