Haroon Iqbal Maseeh

ORCID: 0000-0002-0067-4086
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Research Areas
  • Digital Marketing and Social Media
  • Consumer Behavior in Brand Consumption and Identification
  • Technology Adoption and User Behaviour
  • Consumer Retail Behavior Studies
  • Sharing Economy and Platforms
  • Privacy, Security, and Data Protection
  • Customer Service Quality and Loyalty
  • FinTech, Crowdfunding, Digital Finance
  • Behavioral Health and Interventions
  • Digital Platforms and Economics
  • Environmental Education and Sustainability
  • Impact of Technology on Adolescents
  • Service and Product Innovation
  • Environmental Sustainability in Business
  • Sexuality, Behavior, and Technology
  • Transportation and Mobility Innovations
  • Regulation and Compliance Studies
  • Copyright and Intellectual Property
  • Consumer Market Behavior and Pricing
  • Privacy-Preserving Technologies in Data
  • Diverse academic research themes
  • Sentiment Analysis and Opinion Mining
  • Cyberloafing and Workplace Behavior
  • Psychology of Moral and Emotional Judgment
  • Green IT and Sustainability

Griffith University
2019-2025

Abstract The purpose of this research is to review the extant literature on mobile advertising systematically and carry out a comprehensive analysis in emerging field. Accordingly, paper synthesises terms theories, contexts, characteristics methodology analyse development over time. shows that has transitioned from text message‐based SMS advertisements into internet‐based smartphone advertising. Furthermore, based synthesis, we have developed conceptual framework antecedents, mediators...

10.1111/ijcs.12728 article EN International Journal of Consumer Studies 2021-06-26

Purpose This study aims to integrate the theory of planned behavior (TPB) and value-belief-norm (VBN) into a meta-analytic framework synthesize green consumption literature. Design/methodology/approach By integrating findings from 173 studies, meta-analysis was performed adopting several analytical methods: bivariate analysis, moderation analysis path analysis. Findings VBN- TPB-based psychological factors (adverse consequences, ascribed responsibility, personal norms, subjective attitude...

10.1108/ejm-06-2021-0436 article EN European Journal of Marketing 2024-03-19

Abstract Whilst the rapid advancement of technology in 21st century has facilitated online collection, storage, retrieval, manipulation, and transmission individuals' personal information, it also led to a concomitant rise privacy concerns amongst e‐commerce users. Although have received considerable attention literature, date, empirical research tended report somewhat erratic inconsistent findings context consumer privacy. Accordingly, relationships between antecedents, concerns, outcome...

10.1002/mar.21493 article EN Psychology and Marketing 2021-04-19

Purpose Collaborative consumption (CC), a unique business model, provides several monetary and non-monetary benefits to customers. Several adapted theory of planned behaviour (TPB)-based models were developed tested understand this with the findings inconsistent fragmented. Thus, study aims develop general consistent TPB model using meta-analytic path analysis better customers’ CC adoption behaviour. Design/methodology/approach Using 37 studies, meta-analysis was performed adopting...

10.1108/ejm-07-2020-0563 article EN European Journal of Marketing 2022-04-11

This study aims to systematically review the place branding literature and comprehensively synthesize academic research in this domain. Accordingly, examines development of over time terms years publication, publication outlets, authorship, countries, methods, theories adopted. Further, based on synthesis, proposes a conceptual framework by integrating antecedents, mediators consequences reported literature. also performs lexicometric analysis illustrate different themes studied time....

10.1177/00472875231168620 article EN Journal of Travel Research 2023-04-27

Abstract This paper aims to systematically review the literature on electronic shopping cart abandonment (ESCA). It analyzes development of ESCA in terms publication trends, outlets, number citations, methodologies, and theoretical underpinnings. Furthermore, based synthesis, this proposes a conceptual framework integrating widely used antecedents, mediators, moderators that influence ESCA. The antecedents include customer attributes website-related factors while research comparison mediate...

10.1007/s12525-024-00697-0 article EN cc-by Electronic Markets 2024-04-11

Purpose The aim of this study is to perform a systematic literature review on retail agglomeration and present an agenda future research in domain. Design/methodology/approach To synthesize evaluate the literature, adopts structured approach. Additionally, employs Theory-Context-Characteristics-Methodology (TCCM) framework directions Findings This proposes conceptual showing relationships between antecedents, mediators consequences reported literature. Lexicometric analysis shows that key...

10.1108/mip-11-2023-0593 article EN Marketing Intelligence & Planning 2025-01-30

Purpose The purpose of this study is to present a systematic review the online service failure (OSF) literature and conduct an exhaustive analysis academic research on emerging area. Design/methodology/approach current has adopted structured approach synthesize assess OSF literature. Further, uses Theory-Context-Characteristics-Methodology (TCCM) framework propose future directions in domain. Findings This shows that still developing remains mainly incoherent. develops conceptual integrating...

10.1108/jstp-01-2022-0019 article EN Journal of Service Theory and Practice 2022-10-18

Abstract Researchers have given considerable attention to investigate anti‐consumption behavior. However, empirical research tends report somewhat erratic and inconsistent findings. Accordingly, the relationships between antecedents, outcome variables of behavior, such as consumer well‐being, remain unclear. Thus, fill this void in literature, study integrates Attitude Behavior Context (ABC) theory Well‐being into a meta‐analytic framework synthesizes extant literature on examine concrete...

10.1002/mar.21748 article EN Psychology and Marketing 2022-11-08

Purpose The purpose of this study is to explore and identify the privacy concerns smartphone app users pertinent usage. Design/methodology/approach Adopting a qualitative phenomenological approach, authors conducted semi-structured interviews with users' concerns. Findings Credibility concerns, unauthorised secondary use vulnerability are three major users, under which these have sub-concerns, i.e. popularity, policy, stalking, data sharing, hacking personal harm. Practical implications...

10.1108/mip-11-2022-0515 article EN Marketing Intelligence & Planning 2023-08-22

Abstract Peer‐to‐peer‐accommodation, a sharing economy‐based business model, enables using unutilized houses, apartments, and rooms of individuals to provide shared accommodation tourists travelers. On account the importance peer‐to‐peer accommodation, many studies have been conducted on factors/stimuli driving adoption; however, findings remain inconsistent fragmented. Accordingly, stimulus‐organism‐response this meta‐analysis provides generalized determinants adoption. Our shows that...

10.1002/mar.21916 article EN cc-by Psychology and Marketing 2023-10-13

Purpose Despite a growing interest in investigating green skepticism, there has been paucity of effort synthesizing skepticism research. This study aims to synthesize extant is useful providing comprehensive synthesis research on and identifying key gaps the existing literature, thereby paving way for future directions. demonstrates understanding dominant theories, contexts (i.e. countries), characteristics variables their associations) methods design) employed Design/methodology/approach A...

10.1108/mip-04-2023-0179 article EN Marketing Intelligence & Planning 2024-10-08

Purpose Smartphone apps collect users' personal information, which triggers privacy concerns for app users. Consequently, users restrict from accessing their information. This may impact the effectiveness of in-app advertising. However, research has not yet demonstrated what factors decisions to use with restricted permissions. study is aimed bridge this gap. Design/methodology/approach Using a quantitative method, authors collected data 384 via structured questionnaire. The were analysed...

10.1108/itp-03-2022-0200 article EN Information Technology and People 2024-03-27

This pitch research letter applies the pitching template developed by Faff (2015; 2019) to an academic project titled “Impact of digital mobile advertising on customers’ purchase intention; mediating role customer motivation and perception”. PRL forms a framework for which helps pitcher identify core elements research. consists introduction letter, followed brief commentary exercise personal reflection this exercise.

10.24818/jamis.2019.04007 article EN cc-by Journal of Accounting and Management Information Systems 2019-12-01

Abstract In the competitive travel accommodation market, peer‐to‐peer (P2PA) providers are in desperate need of a value proposition framework that will assist them guiding development an ‘engaged’ customer base. However, currently, P2PA literature does not provide such includes comprehensive list tangible and intangible values driving engagement (CE). Underpinned by service‐dominant (S‐D) logic theory, we adopted big data‐based, two study approach to identify these (and their composites)...

10.1002/cb.2399 article EN cc-by-nc-nd Journal of Consumer Behaviour 2024-10-06
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