- Management and Optimization Techniques
- SMEs Development and Digital Marketing
- Technology Adoption and User Behaviour
- Consumer Behavior and Marketing Influence
- Organizational and Employee Performance
- Digital Marketing and Social Media
- Customer Service Quality and Loyalty
- Blockchain Technology Applications and Security
- Financial Analysis and Corporate Governance
- Occupational Health and Safety Management
- Quality and Supply Management
- Financial Literacy and Behavior
- ERP Systems Implementation and Impact
- Stock Market Forecasting Methods
- Decision Support System Applications
- Customer churn and segmentation
- Corporate Finance and Governance
- Reliability and Maintenance Optimization
- Big Data and Business Intelligence
- Education and Learning Interventions
- Economic Growth and Fiscal Policies
- Cultural and Historical Studies
- Digital Transformation in Industry
- Taxation and Compliance Studies
- AI in Service Interactions
Binus University
2016-2025
The current technological evolution has resulted in changes the global business landscape. have an organization's processes changing due to increased customer expectations that also changed service standards with management tools. adoption of new technologies, namely artificial intelligence, become innovative approach strategy Customer Relationship Management for organizational sustainability. This article aims provide literature about integrating AI into CRM using a systematic review...
This research aimed to determine the effect of corporate governance and firm performance on stock prices. It was shown by Corporate Governance Perception Index (CGPI), Return Assets (ROA), Total Asset Turnover (TATO), size (SIZE) in Indonesia Stock Exchange (IDX). Data sample used this company listed IDX during 2009-2012 participated CGPI that period. Financial statement data prices could be obtained from website were Indonesian Institute for Governance. Hypothesis test a multiple linear...
COVID-19 does not only cause a physical and mental health crisis, but also an economic crisis. Micro, Small Medium Enterprises (MSMEs) as pillars of the national economy need business resilience to survive. This article tries discuss ability MSMEs for resilience, flexibility, collaboration. is attempt answering question whether flexibility collaboration capability have positive significant impact on MSME resilience. A cross-sectional quantitative study was conducted answer this question. The...
This study aims to examine the effect of supply chain information integration consisting internal and external Information Integration on organizational performance, which consists customer satisfaction, financial performance.The technique collecting data is based a questionnaire distributed 185 small food industry owners.Methods analysis using SEM-PLS.The results show that affected chain, performance.External proven have non-linear satisfaction performance chain.Customer affect...
The goal of this research was to examine the influence Brand Relationship, Satisfaction, and Perceived Price towards Loyalty by using multiple regression analysis. This a combination qualitative quantitative studies where results questionnaire would be summarized described in form tables graphs. result shows three hypothesis that Relationship Satisfaction have positive meanwhile does not or less effect all PT X’s customer.
This study aims to determine the level of reliability gas engine, root cause problem, and propose implementation preventive maintenance.Conduct this research on a company that provides electricity community.The method uses Mixed Method with descriptive type.The analytical tools used are MTBF, MTTR, DMAIC, supporting methods in Root Cause Analysis Why-why Analysis.The MTBF MTTR calculations show many values do not reach target.The causes downtime problems include dust dirt-implementation...
This study aimed to determine the impact of E-Trust and E-Service Quality Mediating by E-Satisfaction on Users' Loyalty TikTok Shop, a official consumers Scarlett Whitening. Sampling in this used non-probability sampling method with an incidental 120 people. The analysis technique research is SEM processed SmartPLS software. results prove that has no positive or significant effect E-Satisfaction; effect. E-Loyalty. not E-Loyalty; insignificant E-Loyalty through E-Satisfaction, E-Satisfaction.
Every year, the Indonesian beauty industry becomes larger. One of cosmetic firms that uses social media to interact with customers is Avoskin. They achieve this by utilizing online product reviews on Female Daily platform, commonly referred as electronic word mouth. This study examines impact word-of-mouth platform purchasing choice Avoskin Perfect Hydrating Treatment Essence. It specifically focuses analyzing aspects intensity, opinion value, and substance word-of-mouth. 112 participants in...
As an e-commerce application provider, customer satisfaction is important factor to be considered by Shopee, where service performance can measure consumer satisfaction. This study aims determine e-service quality, trust, and perceived value's role in The population used this are management students using the Shopee at University Jakarta. data collection a questionnaire distributed 320 respondents. analysis method associative multiple regression tools processed with SPSS 22. results of show...
PT. XYZ often experiences production constraints because of the tea TB 4 Asli RCLT's type defective product during process. The purpose this study is to find out factors that cause occurrence products and provide recommendations can be made reduce level products. This uses Seven Tools method which consists flow charts, check sheets, histograms, pareto diagrams, scatter fish bone diagrams (cause-and-effect diagrams), statistical process control (control charts). results showed there were 2...
There was an increase in e-commerce business by 26% amid the weakening of Indonesian economy due to Covid-19.This is supported existence digital payment methods.There were 260 million online transactions during second quarter 2020 with average more than 2.8 per day.E-commerce believed be booster economy.The company forced WFH (work from home) order keep company's operations running.This concept help employees stay productive.With flexibility place and time, as well work methods, can...
The world of marketing is very dependent on consumer satisfaction which will affect loyalty, where consumers always play an important role the spearhead business continuity marketers or companies.Marketers companies need to pay attention loyalty as factor for success selling both goods services offered consumers.Consumers who are satisfied with quality product, and services, be loyal refer other potential customers, so create synergy in a product chain.This study focuses comparing from two...
This research presented differences of stock price fraction system to trading indicator variables such as volume, value, and frequency transactions on companies listed in Indonesia Stock Exchange. The purpose this was measure analyze the difference variables. Sample determination based sampling method saturated, i.e., technique determining sample by using all members population a sample. used JCI data it represents 115 issuers Exchange during period. Mann-Whitney U Test find out whether...
The purpose of this research to provide a method Distribution Requirement Planning on the form CV. Usaha Milla Gesit’s rice efficient cost material distribution. This type is descriptive with time horizon that use cross-sectional for data collection .The technique during directly interviewing company’s oprational manager. acquired processed and then compared results conventional system. From comparison can be distribution as many 26.76 %. With proves total cost, Forecasting aims know period...
The purpose of this study is to determine the most appropriate forecasting predict demand for raw materials laundry in 2017, results Material Requirement Planning calculation using lot permits, and total cost-efficiency conventional method with method. research used quantitative research, descriptive type, time horizon cross-sectional all data collection. This uses Exponential smoothing (QM Windows) forecasting, as an illustration, number material requirements by analysis method, sizing...
This study aims to determine the optimal number of orders, estimated costs, reorder points, and safety stock. uses quantitative methods provide inventory control proposals using Continuous Review System analysis Forecasting with QM software for windows. So as obtain order results A3 + Glossy 8060 pack stickers a cost Rp. 545,508,208.43. Matte 3,238 fee Rp 237,554,470.91. Transprent 4,181 at 294,737,067.25. Furthermore, Reorder Point point 1,520 packs Glossy, 687 Matte, 732 Transparent Safety...