In this paper a methodology for balanced readiness assessment of novel agricultural technologies is developed and presented. The expand on the well-known Technology Readiness Level (TRL) assessments, with method assessing TRL as well Market (MRL), Regulatory (RRL), Acceptance (ARL), Organizational (ORL) in concert. article Balanced (BRLa) employed illustrated 1) set 36 technologies, 2) development technology virtual fences. empirical applications indicates that BRLa- may serve fruitful...

Purpose: In light of the discussion on 'best-fit' in pluralistic advisory systems, this article aims to present and discuss challenges for services serving various types farmers when they seek acquire farm business advice.Design/methodology/approach: The empirical basis is data derived from four workshops, five interviews with staff organizations, 11 farmers.Findings: Emerging configurations serve different farmers, that is, private advisors clients ways; these could be considered subsystems...

Purpose To explore the role of farmers' Micro Agricultural Knowledge and Innovation System (microAKIS) for different adopter categories stages uptake digital technologies, by studying single assemblages sources knowledge.Methodology The Triggering Change Model (TCM) was used to microAKIS at innovation uptake. Two case studies were carried out a radical technology, Automatic Milking Systems (AMS), an incremental electronic bells (e-bells).Findings In AMS case, farmer-based organizations that...

Purpose The main purpose of this paper is to contribute a better understanding alternative processes restructuring in the agri‐food chain, emphasising socio‐cultural aspects. Design/methodology/approach A conceptual discussion as how qualities are embedded speciality products make them different from conventional leads presentation model modes designed qualities. This applied an empirical study milk supply chains and related infrastructure Norway Wales. Findings research argues that food...

The establishment of effective national agricultural knowledge and innovation systems (AKIS) became a European policy imperative in the 2010s, lodged political ideology which emphasised importance to economic growth. We argue that recent deployment AKIS concept EU presents important opportunities for sector associated academic research but has significant weaknesses terms scale analysis (over emphasis on levels) disconnection from thinking processes. In this paper we progress approach by...

Summary Climate and ecosystem changes, economic policy imperatives, food system pressures, multiple societal expectations pose complex challenges for sustainable farming. A key problem is determining an effective efficient approach to enable innovation in complex, multi‐stakeholder settings. One currently receiving much attention investment the EU ‘Living Labs’ which bring together public private stakeholders co‐create, validate, test new services, business ideas, markets technologies....

Restructuring within the agro-food supply chain has given rise to a debate about how maintain creation of local added value. Innovation is one main strategies proposed as part quality ‘turn’ in agro-food. The purpose this paper identify and discuss problems important factors processes product development. Three Norwegian case-studies dairies, which have tried develop new dairy products, constitute empirical basis.They are all firms larger cooperative company. Even though there similarities...

This article compares the development of specialty food in Denmark, Norway and Sweden using a number quantitative indicators as well qualitative analysis government policy. The shows that has increased importance all three countries over last twenty years, but there are important differences kind developed nature intervention governance structures. Overall, appears to have largest production drink is particularly strong organic consumption, farm processing shops. large products with...

Tourism is a labour-intensive industry with the potential to contribute towards creation of jobs and economic development in many rural areas.Innovation may be driver growth tourism as well.However, there lack empirical knowledge about innovation tourism, its implications for specific branch tourism.The present study explores characteristics nature based roles various actors can play processes.The basis paper case sea-fishing Norway.The includes 12 suppliers accommodation, tour operator such...

We explored social and political aspects of milking robot (automatic system; AMS) use expansion in dairy farming. Over 30 % farms Norway have an AMS, the percentage is rapidly increasing. interviewed 26 farmers with AMSs county Rogaland, Norway. Primary motives for investing robots are a more flexible workday, reduced physical work, desire to join perceived future standard Although motivated by factors, AMS key element structural change driven political, economic, factors.

Purpose – The aim of this paper is to contribute a better understanding growth processes speciality food firms and how these influence the producers' perception quality demands products. Design/methodology/approach A case study approach was chosen covering four specialty companies in Norway. This explorative conducted from producer's perspective. Findings Results show that, as part processes, invest different activities strengthen their products achieve distinctiveness more competitive...

Purpose: The aim of the paper is to explore how advisors' relational and professional competence influences inter-subjectivity farmers' perceptions farm visits in a setting where advisors have formal power.Methodology: Advisors from dairy company Tine, which owned by farmers collaboration, visit at least once year. assist managing control production conditions cowshed. In case study, we attended 10 such mandatory advisor interviewed both advisors.Findings: Together with style, our findings...

The aim of this paper is to explore the diversity farmers’ relationship networks that make up knowledge and innovation systems. We approach farmer’s through development a typology based on principal component analysis (PCA) Norwegian farmers. indicates preliminary farmers where main types are: 1) self-confident farmers; 2) knowledge-seeking 3) knowledge-purchasing 4) experienced 5) collective- and, 6) well-educated discuss how extension service may improve communication, services, networks.

Purpose To explore the structures and processes within agricultural advisory organisations that may enhance absorptive capacity (AC) determine how develop their AC.Design/methodology/approach A qualitative explorative case study of services in Norway, which are structured as farmer cooperatives. Interviews, document analysis, internet information applied.Findings Strong social mechanisms needed to realise potential AC an organisation. Advisory with incorporated research development (R&D) can...

Regional innovation systems (RIS) have made a considerable contribution on the one hand to scientific understanding of how occurs and other as political tool for stimulation regional development. The aim article is illuminate this theoretical approach by discussing role in promoting dairy (meieri) industry Norway, further, consequences development systems. main conclusion that it hard find within Norway; mainstream milk sector nationally oriented. Within farm processing few ‘countercurrent’...

Abstract Some firms within the conventional agri-food processing industry change their business strategy by trying to innovate towards alternative foods, like regional foods. For which are part of a larger organization or integrated in group companies this is special challenge. The purpose paper explore what happens when firm large and complex tries turn from productivist differentiated strategy. This exploration uses case study Norwegian dairy industry. shows that powerful industrial...

Purpose To explore how advisors communicate with farmers and the mental frames that they use in their communication.