Seung B. Bach

ORCID: 0000-0002-5802-0958
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About
Contact & Profiles
Research Areas
  • Corporate Finance and Governance
  • Entrepreneurship Studies and Influences
  • Digital Marketing and Social Media
  • Innovation and Knowledge Management
  • Public Relations and Crisis Communication
  • Knowledge Management and Sharing
  • Firm Innovation and Growth
  • Family Business Performance and Succession
  • Corporate Identity and Reputation
  • Horticultural and Viticultural Research
  • Business Strategy and Innovation
  • Economics of Agriculture and Food Markets
  • Corporate Social Responsibility Reporting
  • Intellectual Capital and Performance Analysis
  • Wine Industry and Tourism
  • Gender Diversity and Inequality
  • Technology Adoption and User Behaviour
  • Capital Investment and Risk Analysis
  • Customer Service Quality and Loyalty
  • Communication in Education and Healthcare
  • International Business and FDI
  • Conflict Management and Negotiation

California State University, Bakersfield
2022-2023

California State University, Sacramento
2007-2018

This study aims to provide an understanding of the relationships between consumer's negative word mouth (WOM) and organizations' rectification behaviors. We see consumers' WOM as a process problem solving when consumers encounter organization's service failure that dissatisfies them. suggests strategic management public relations principle for consumer complaint management. Based on case studies, this finds is formed by dynamics experience sharing, advice giving, agreement, disagreement. In...

10.1080/1553118x.2011.634871 article EN International Journal of Strategic Communication 2012-01-01

Purpose The research of industrial clusters, trust, and learning can be traced back to early strategic management organization theory. purpose this paper is review past literature offer a conceptual framework that related trust learning. Design/methodology/approach This study incorporates filter key factors by using deductive approach conclude framework. Findings provides which includes firm's cluster involvement, Based on the literature, inter‐organizational may strengthened due reduced...

10.1108/10595421211205976 article EN Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness 2012-03-23

Abstract Would an initial public offering (IPO) in a growing and uncertain industry have positive or negative effect on directly competing incumbent firms the industry? We assert that due to risk uncertainty inherent industry, firm's IPO may send market signal of demand. An can investors incumbents is promising, will enjoy better future. If are capable capturing these externalities, they experience even greater results. In particular, firm with significant research development investment...

10.1002/sej.112 article EN Strategic Entrepreneurship Journal 2011-06-01

10.1016/j.hitech.2007.03.002 article EN The Journal of High Technology Management Research 2007-01-01

This study conceptualizes anti‐government sentiment and tests the relationships between three antecedents (i.e., ethics failure, compassionate leadership, communication strategy). An online survey ( n = 1,112) was conducted in South Korea. Exploratory factor analysis with principal component confirmatory on measures proposed for sentiment. The hypotheses were tested using structural equation modeling. Results show that publics' perceptions of government's lack use a buffering strategy are...

10.1002/pa.1848 article EN Journal of Public Affairs 2018-07-23

This study extends our understanding of the executive characteristics-firm performance relationship beyond North American context. We found that executive's international experience was positively related to firm profitability, but not growth in global sample. also tenure negatively related, and age growth, profitability. Notably, many these relationships were moderated by national developmental context which headquartered. These results have important implications for upper echelons...

10.21818/jbam.18.1.4 article EN Journal of Behavioral and Applied Management 2018-01-01

10.1057/s41270-023-00232-8 article EN Journal of Marketing Analytics 2023-05-29

This study investigates how firms proactively or reactively launch (Venkatraman & Prescott, 1990) their strategic actions in response to environmental changes, particularly deregulatory and technological changes. Strategic initiatives including mergers acquisitions deal with firms’ uncertain competitive environments have been regarded as key actions. analyzes the nature of willingness take changes telecom service industry. The natures broadly defined this research’s domain, trigger on...

10.5539/jms.v7n3p12 article EN Journal of Management and Sustainability 2017-08-02
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