Occupational uncertainty has a considerable effect upon consumer decisions during recession, especially with respect to discretionary products and services such as tourism. Using Qualitative Comparative Analysis (QCA), the study examines complex relations among job vulnerability, disposable income for tourism, marketing activities, price quality issues Greek holiday makers returning from their vacations. The article also compares QCA two dominant linear methods of analysis (i.e. correlation...

Purpose This paper aims to examine the complexity of attribute configurations affecting tourism decisions related peer-to-peer accommodation and sharing economy in destinations affected by recession. Design/methodology/approach Based on chaos theories this non-parametric research examines perspectives 352 holidaymakers Athens, Greece. Using fuzzy-set qualitative comparative analysis (fsQCA), study complex relations between social economic aspects, benefits, risks consumer trust with regard...

The paper focuses on website vendors and three fundamental aspects, which influence price quality trust, the major factors that affect purchasing intentions amongst online consumers. aspects in question are: perceived benefits, risks confusion due to over-choice. purpose of study is examine these consumers' trust their intentions, also evaluate interrelationship with marketing activities. Using Theory Planned Behaviour, research holidaymakers (N = 735) who bought at least one component...

Purpose The article examines the entrepreneurial decision-making in Greek tourism and hospitality sector during a period of an economic crisis. Design/methodology/approach nationwide study includes responses 503 entrepreneurs engaged travel, industry. research employs fuzzy-set Qualitative Comparative Analysis (fsQCA), trust, enterprising negotiation power, considerations crisis effects. It also categorical data operational mode company type. Findings analysis has generated three different...

Purpose This study aims to explore the interface of competitive productivity (CP) levels in times turbulence. Design/methodology/approach Drawing from a sample 507 Athenian holidaymakers, uses fuzzy-set qualitative comparative analysis (fsQCA) examine chaordic systems amongst perceived risks (social; destination; price; quality) tourism purchasing intentions. It considers three grouping variables (age; monthly income; trip [domestic; overseas]). further evaluates effect sizes those upon...

Purpose Entrepreneurs are generally considered to be committed in order strive for highly desirable goals, such as growth or commercial success. However, commitment is a multidimensional concept and may have asymmetric relationships with positive negative entrepreneurial outcomes. This paper aims provide nuanced perspective show under what conditions detrimental entrepreneurs lead overinvestment. Design/methodology/approach Using sample of from incubators France ( N = 437), this study...

The article examines and evaluates Greek hotels' marketing strategies during recession. It focuses on the investigation of hospitality practices crisis, innovation, development competitive advantage, use information technology (IT) for marketing, influential links between them. also impacts accommodation category geographical type hotel. research is based a nationwide e-mail survey to managers/owners (N = 914). results reveal significant effort put into production cost minimisation, direct...

Abstract The article examines the strategies that Greek hotels have implemented to strengthen their competitiveness during recession. research is based on a nationwide e‐mail survey hospitality managers/owners. results reveal most important perceived factor cost reduction and implementation of actions against crisis, followed by innovation, human resource management marketing. study also proposes can improve accommodation establishments. helps fill gaps in our understanding how firms tackle...

Tourists view tourism not only as an opportunity for recreation, relaxation and a way to visit other places, but also means of expressing their social status, using travel pathway reconfirm positioning friends, relatives colleagues. A stratified sample tourists from three different nationalities was used in this research. The study examines the factors distance, trip cost origin versus destination, similarities culture human behaviour, tourists' expression perceived whilst it evaluates...

The article focuses on the perspectives of holidaymakers who have used internet to book a part or whole spectrum their holidays' accommodation. Using qualitative comparative analysis (QCA), research examines complex relations between product and web-vendor risks, marketing activities consumer trust, also employing predictive validity. It 735 returning Manchester International Airport, through use structured questionnaires. findings reveal three sufficient configurations dealing with focus...

Purpose This study aims to evaluate the complex behaviour of tourists in terms formulation destination image related its gastronomy. Through examination gastronomic image, memorability experiences and food personality traits such as neophobia neophilia, this research investigates chaordic (chaos versus order) systems provides specific pathways that formulate image. Design/methodology/approach Using fuzzy-set qualitative comparative analysis (fsQCA), examines relations amongst memorable...