To widen user participation and increase profit, two-sided platforms may invest on value-added services (VASs) for users. Due to the cross-market network externality, investment one side would affect utility of users two sides, thus demand profit platform. In this paper, we investigate one-side VAS pricing strategies a It is revealed that it optimal at maximum level any marginal investing cost below certain threshold, decrease when increases above threshold. We find compared with case no...

Purpose Considering the resource constraint, this paper aims to study how make value-added service (VAS) investment strategy considering negative intra-group network externality on seller side from perspective of a two-sided platform. Design/methodology/approach The authors use dynamic game theory, optimization, sensitive analysis and numerical in research. model their research question through optimizing platform’s profit function, equilibrium results terms VAS investing pricing strategies...

Purpose The purpose of this study is to introduce the concept big data and provide a comprehensive overview readers understand application framework in libraries. Design/methodology/approach authors first used text analysis inductive method data, summarize challenges opportunities applying libraries further propose Then they questionnaire survey collect from librarians assess feasibility Findings mainly include accuracy, reduction compression, confidentiality security processing system...

Purpose The purpose of this paper is to solve the problem low accuracy in new product demand forecasting caused by absence historical data and inadequate consideration influencing factors. Design/methodology/approach A hybrid model combining clustering analysis deep learning proposed. Based on similarity measurement, weight attributes realized using method fuzzy clustering-rough set, which provides a basis for acquisition collation sales similar products determination similarity. Then...

Purpose Considering the cross-market network externality, this paper aims to explore platform’s pricing decisions and its optimal profit under given government investment, then investigate investment decision improve social responsibility, which is measured by welfare. Design/methodology/approach When exploring extreme value theory sensitive analysis are used. investigating level, game optimization method Numerical examples conducted further illustrate results. Findings First, after...

Abstract We consider dynamic competition between two platform‐based products that exhibit two‐sided network effects, such as game consoles and intelligent hardware. Firms compete in terms of pricing Research & Development investment, which are driven by consumers’ marginal utility quality, indirect the differentiation preference for products. find with a small consumers, equilibrium investment one firm increases first decreases later its product quality but is not obviously sensitive to...

As a new service principal, robots have been increasingly penetrating into industries. However, it is still unclear whether should be introduced to replace or cooperate with human staff as principal. To explore this issue, we establish models about four strategies, i.e., single delivery channel (Strategy SE) SR), dual channels consisting of both and under equal pricing JM) differentiated JF). Comparing the equilibrium results models, find that JF) outperforms others in terms profitability....

Purpose The purpose of this study is to use role expectation theory identify potential determinants user voting avoidance on mobile social media. Design/methodology/approach Data were collected through a survey 602 WeChat users, and the proposed model was analysed using structural equation modelling. Findings Results indicate that positively influenced by unfair competition, perceived inauthenticity, information insecurity, over-consumption renqing (a unique Chinese human relation)...