A5016115232- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Digital Transformation in Industry
- Business, Innovation, and Economy
- Quality and Supply Management
- Organizational Leadership and Management Strategies
- Communication and COVID-19 Impact
- Business and Management Studies
- Public Health in Brazil
- Big Data and Business Intelligence
- Economic and Technological Innovation
- Academic Research in Diverse Fields
- Information Science and Libraries
- Technology Adoption and User Behaviour
Universidade de São Paulo
2017-2021
Universidade Federal de São Carlos
2020
Fundace
2018
Instituto de Neurociências e Comportamento
2018
Universidade de Ribeirão Preto
2017
One of the biggest questions in today's market is what drives consumers to decide on one product instead another; therefore there a growing interest understanding how brain responses influence decision making process consumers. Neuromarketing presents itself as main areas study aimed at achieving this goal, however it still new and constantly developing field. This research analysed studies neuromarketing applied consumer behaviour over last five years through an integrative literature...
One of the biggest questions in today's market is what drives consumers to decide on one product instead another; therefore there a growing interest understanding how brain responses influence decision making process consumers. Neuromarketing presents itself as main areas study aimed at achieving this goal, however it still new and constantly developing field. This research analysed studies neuromarketing applied consumer behaviour over last five years through an integrative literature...
Objetivo: Identificar estudos na temática de competências operacionais e Indústria 4.0 entre os anos 2011 até 2019.Método: Foi realizada uma revisão sistemática da literatura dentre o período mencionado utilizando a base dados Web of Science.Originalidade/Relevância: Ressalta-se que área Competências Operacionais são recentes requerem atenção pesquisas, dessa forma, este trabalho contribui para abertura novas perspectivas fim aprofundar nessa temática.Resultados: Os resultados apontam que,...
Studies have focused on ads search pages and user interactions, but without considering the types of attention. This study aims to verify how relationship between attention organic sponsored visual behaviour about intention buy online. A data collection was performed with 100 students from Faculty Administration, Economics Accounting Ribeirão Preto (FEA-RP/USP) - this is a quantitative using eye-tracking equipment. The statistical technique logistic regression random effect used. It possible...
A síndrome do anticorpoantifosfolípide (SAF) é uma doença autoimune multissistêmica caracterizada por eventos tromboembólicos arteriais e venosos recorrentes, morbidade gestacional presença de níveis laboratoriais elevados “anticorpos antifosfolípides” (aPL) persistentes. Objetivo: realizar revisão literatura atualizada acerca da SAF baseado no caso clínico descrito. Metodologia: descrição realização qualitativa em pesquisa bases dados com o objetivo abordar diagnóstico terapêutica adequada...
Studies have focused on ads search pages and user interactions, but without considering the types of attention. This study aims to verify how relationship between attention organic sponsored visual behaviour about intention buy online. A data collection was performed with 100 students from Faculty Administration, Economics Accounting Ribeirão Preto (FEA-RP/USP) - this is a quantitative using eye-tracking equipment. The statistical technique logistic regression random effect used. It possible...
Objective – This study aims to analyze the scientific production on topic of Industry 4.0.Theoretical framework The work presented a literary review about concept, how 4.0. has developed and its characteristics.Design/methodology/approach methodology proposed for this is based bibliographic research application bibliometric procedures.Findings Eight hundred fifty articles were found up 2020. publications involved 2,625 authors, from 75 countries, 1,084 institutions 201 different journals....
The Brazilian federal government has stimulated innovation through public policies, one of which is the Lei do Bem, in a succinct way, proposal this law to give tax incentives legal entities. objective present work outline an overview Bem period 2006-2014 based on characterization beneficiary companies Metropolitan Region Ribeirao Preto and establishment possible relationships among these order reveal some pattern behavior access Program. methodology used study documentary research,...