Since smartphones are so common, digital wallets have developed swiftly to fulfill the demands of a contemporary culture that promotes mobility and streamlines transaction processes. This study's objective is clarify consumer behavior in Indonesia's adoption wallets. study was carried out Jakarta involving 360 respondents. analyzes using structural equation model (SEM) with LISREL software tools. The results this explain perceived ease use, trust, security, intention important increasing...

The intention to co-create plays a pivotal role in sustainable tourism development. This study investigates whether tourist nationality moderates the within experience. research sample consists of 400 international tourists visiting Indonesia for purposes, with data collected between October 2023 and February 2024. findings reveal that significantly relationships among tourists’ experiences, trust, involvement co-creation. Specifically, influences relationship trust co-create. However, it...

Purpose – This study aims to understand the meaning of web site connectedness from consumer's point view, and uncover underlying emotional ties between visitors sites.

This study proposes a new giving behavior model for higher education institutions (HEI), featuring alumni connectedness as primary predictor. contrasts with previous studies that measured variables showed an inconsistent influence predictors of alumni's desire to contribute. Alumni connectedness, built from socio-psychological literature, is multidimensional variable can capture the complexity alumni-university relationship. Connectedness consists relatability, dependency and sense...

This study investigates the influence of Virtual Influencers (VIs) on consumer behaviour and their implications for brands. The objective is to understand how consumers perceive interact with VIs compared traditional human influencers. Findings reveal that offer unique advantages, including constant availability, adaptability, cost-effectiveness, which can enhance brand engagement. However, concerns about authenticity, trustworthiness, ethical persist. Utilizing anthropomorphism theory,...

Purpose This paper aims to examine factors that influence repeat visits non‐transactional web sites. Drawing on repurchase and continuance research, this study identifies four focal constructs: site commitment, satisfaction, social influences, medium involvement, clarifies the mediator versus moderator role of commitment. Design/methodology/approach Actual visitors five B2B B2C sites provide data participated in an online survey. The tests use combined sample then verify results for...

Purpose The purpose of this paper is to investigate the factors that drive or impede intention Indonesian consumers perform regular medical checkup (MCU). Design/methodology/approach This study begins with an ethnographic ascertain determinant motivate hinder individual from performing MCU. involved stakeholders in various health services providers, including patients and professionals. quantitative part focuses on “preventive” segment consumers. A survey was conducted covering 303...

This study investigated consumer behaviors in conspicuous omni-signaling—its internal motivations and its consequences on social needs fulfilment re-consumption intention the context of luxury fashion. A phenomenon consumption is identified with display goods to signal status, wealth, prestige. Digital development has made signaling radically emerge media through posting photos, videos, or stories goods. drives an emerging omni-signaling, use both offline online hybridlike. As a new...

The resistance of telemarketing in Indonesia is currently mounting but the brand owner using this marketing channel seems not to worry about their image. This research study was aimed fill gap provide better understanding on dynamic and solutions for owner. method that used included netnography, mystery shopping in-depth interview followed-up with questionnaire survey 122 respondents. found there are three types customer-response toward telemarketing: Permissive, Apathetic Aggressive....

Subject area Reverse positioning, market segmentation, customer-centric organization. Study level/applicability Postgraduate program; Master in strategic marketing and business administration. Case overview Declining radio listenership is triggered by lack of attention the managers to desires listeners. Delta FM radio, as part Masima Media Group, a that realized need for revitalization. They changed their target audience positioning regain its former glory. get back core benefit with...

The debate about how CSR be done in a time of crisis has received growing attention recent years, especially the wake COVID-19 crisis. In line with previous research that could even times crisis, findings revealed several media to large-sized businesses Bali have still carried out corporate responsibility programs tourism and hospitality industry was arguably hit hardest. This study uses qualitative via In-depth Zoom interviews WhatsApp chat total 18 Bali’s medium large business owners....

This study investigates the interrelationships between conspicuous signaling in online versus offline contexts using a survey of 474 Indonesian luxury fashion consumers.The results demonstrated positive impacts self-brand congruence on both and signaling, while social media intensity only affects signaling.Additionally, positively influences signaling.Both induce further reconsumption, with stronger effect from signaling.The findings provide novel evidence how interactions shape consumption...

Purpose This study aims to present the path-to-purchase of omni micro-resellers in affordable fashion shopping centers and differentiates them from existing knowledge end-user’s purchase journey. Furthermore, explore omnichannel readiness for Micro Small Enterprises (MSEs) merchants provide a seamless experience micro-resellers. Design/methodology/approach adopted an ethnographic approach gain deep insights into unexplored journey micro-resellers, using multiple techniques respondent types...

Subject area Social Marketing, Entertainment Education Program. Study level/applicability Postgraduate program. Master in Strategic Marketing and Business Administration. Case overview In the midst of many TV shows that do not provide enlightenment, Kick Andy Show appeared to answers public unrest. spirit “Watch with Heart” serves Entertainment-Education rarely glimpsed by television station. Success made this brand doing extension such as Foundation, Magazine , Enterprise others. Challenge...

Subject area Services marketing, Market segmentation, Ethnography. Study level/applicability Postgraduate programs, Master in Strategic Marketing and Business Administration. Case overview One of the signs an increase religion awareness Indonesian society is a high demand on Musholla public area. While other shopping malls just provide normal standard room for prayer, Senayan City has become pioneer introducing excellent facility prayer room. In services one substantial matters to consider...

Purpose: This study aims to uncover the behavioral segmentation variables that differentiate problems relating adoption barriers fish in-home consumption, which can be used when designing an effective and efficient community education program. Design/methodology/approach: The uses ethnographic approach with various data collection methods, including expert interviews focus group discussions both businesses government institutions in fisheries domain, direct observation of Gemarikan (Social...

This study contributes the findings of several key issues as to why e-money adoption in transportation Indonesia is lower than expected. Customers perceived more troublesome compared credit payment. They have different benchmarks about practicality. Therefore any customer education, this relative advantage should highlight practicality from a angle, not producer angle. Factors that significantly inhibit customers' use are difficulty balance checking and impractical or ineffective procedure...