A5004801400- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Impact of Technology on Adolescents
- Media, Gender, and Advertising
- Management and Marketing Education
- Media Influence and Health
- Food Waste Reduction and Sustainability
- Innovation and Socioeconomic Development
- Customer Service Quality and Loyalty
- Diabetes, Cardiovascular Risks, and Lipoproteins
- Consumer Retail Behavior Studies
- Social Media and Politics
- Evaluation of Teaching Practices
- Climate Change Communication and Perception
- Online and Blended Learning
- Sustainable Supply Chain Management
- Species Distribution and Climate Change
- Forest Management and Policy
- Environmental Sustainability in Business
- Child Development and Digital Technology
- Land Use and Ecosystem Services
- Diabetes Management and Research
- Communication in Education and Healthcare
- Diabetes Management and Education
- Ethics and Social Impacts of AI
East Carolina University
2013-2025
BOKU University
2019
University of Memphis
2014
University of Veterinary Medicine Vienna
2013
Purpose The purpose of this paper is to better understand the role closeness and relationships between social media influencers their followers, and, more specifically, how can effectively manage human brands. Design/methodology/approach Two studies were conducted explore influencers. Qualitative content analysis modeling with path used analyze data. Findings Results found attractiveness likeability positively predict attitudes toward influencer, word-of-mouth purchase intentions, whereas...
Purpose Social media platforms are changing the way consumers and celebrities engage. This research aims to better understand how why use social engage with celebrities, identify potential antecedents outcomes, which may result from these online connections. Design/methodology/approach Both qualitative (two focus groups) quantitative (survey) methods were used explore consumer engagement on media. A structural model survey data was developed analyzed. Findings Textual analysis of groups...
Purpose Social media enables consumers to regularly express themselves in a variety of ways. Selfie-postings are the new tool for self-presentation, particularly among millennials. The purpose this paper is identify motivations associated with selfie-postings female Design/methodology/approach exploratory study consisted 15 in-depth interviews women who were 19-30 years age. analysis data was facilitated by an iterative constant comparison method between data, emerging concepts and extant...
Abstract A celebrity brand is a concept coined by the mainstream media but one that has not been fully developed in academic literature. Yet brands develop extensions have provided lucrative opportunities for celebrities such as Jennifer Lopez, Olsen twins, and Martha Stewart. This study introduces topic of explores their relationship with perceived fit consumers' level worship on consumer attitudes toward extension. Empirical findings two different product categories indicate high levels...
Purpose This paper aims to investigate how consumers perceive the value of luxury brands and antecedents these perceptions, including consumer knowledge, reference group influence accessibility. Prior studies focused less on salience knowledge sources information, in addition their accessibility luxury. Hence, a more nuanced conceptualization is needed reflect luxury’s conceptual fluidity, consumers’ different lived experiences, levels persistent retail marketing changes....
The European Alps harbour a unique and species-rich biodiversity, which is increasingly impacted by habitat fragmentation through land-use changes, urbanization expanding transport infrastructure. In this study, we identified the 50 most important questions relating to maintenance restoration of an ecological continuum – connectedness processes across many scales including trophic relationship disturbance hydro-ecological flows in Alps. We initiated implemented trans-national priority...
Hunting quotas are used to manage populations of game species in order ensure sustainable exploitation. However, unpredictable climatic events may interact with hunting. We established a population model for European hares (Lepus europaeus) Lower Austria. compared the sustainability voluntary by hunters—which derived from hare-specific guidelines—with actual numbers shot and our recommended hares, which have been climate modeling. modeling based on vital rates densities adjust achieve...
Student presentations can often seem like a formality rather than lesson in representing oneself or group professional manner. To improve the quality of presentations, authors modified popular presentation style Pecha Kucha (20 slides, 20 seconds per slide) for marketing courses to help students prepare and deliver business presentations. Data were collected analyzed from student that used two different styles: proposed traditional PowerPoint The authors' version resulted higher individual...
The integration of products and brands into movies television has been around since the early days these media; however, to date limited research examined product placement in reality shows. purpose this exploratory study is empirically assess attitudes behaviors toward a program, as well examine concepts perceived realism skepticism. Using an example unique featured show Biggest Loser, we propose test series nine hypotheses through structural equation modeling. Full or partial support was...
A Master of Business Administration (MBA) degree is the most popular graduate available. It valuable to those who work in a wide range business management areas or prospective entrepreneurs. Many universities have developed compressed 8-week semesters better meet student needs. Critics question instructor course delivery and learning. We examine impact on MBA satisfaction learning both face-to-face online courses. Five instructors were assigned courses be taught 16-week semester, followed by...
Abstract This study explores mothers’ attitudes toward advertising in general, to their young children aged 2‐ 7‐year old, and how these relate parental restrictive mediation of screen media usage, specifically television, videogames, the Internet. A structural equation model was used test proposed relationships. Results indicate that may influence level children's television videogame usage.
Although an increasing amount of research investigates the impact mobile apps, their influence on brand equity is still underexplored. This develops a comprehensive model to capture how utilitarian, hedonic, and social motivations enhance value-in-use attachment, which in turn improve customers' love intention purchase brand. The work bridges gap between goods- service-dominant logic perspectives provides deeper understanding multidisciplinary nature branded apps. It also generates profound...
Childhood obesity is a significant public health concern, and scholars academicians have proposed the use of successful marketing advertising tactics as means influencing healthy behaviors. This research investigates product placement to assess its potential effects on attitudes behavior when utilized in an animated children's television show. Results from experiment suggest that multiple placements may affect toward certain drinks, but also child's existing favorite drink stronger predictor...
This research presents the real psychometric impacts of pandemic on young professionals. Human resource policies must be appropriately formulated to maintain healthy and productive employees, balancing corporate individual needs. The changes in personality type, emotional intelligence, locus control were measured from before during COVID then again until after COVID. While males minor these periods, women experienced numerous COVID-19 but subsided pandemic. Men exhibit less conscientious...
Introduction Improved knowledge of prediabetic subjects’ profile and their risk developing type 2 diabetes mellitus (T2DM) would enhance secondary prevention. The primary objective is to describe factors associated with incident T2DM in subjects pre-diabetes diagnosed care. Methods analysis study based on Reunion Island, a French overseas region that experiences particularly high disease burden T2DM. This an observational, non-randomised prospective cohort conducted care which private...