Jon A. Krosnick

ORCID: 0000-0003-0336-1613
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About
Contact & Profiles
Research Areas
  • Social and Intergroup Psychology
  • Survey Methodology and Nonresponse
  • Electoral Systems and Political Participation
  • Cultural Differences and Values
  • Social Media and Politics
  • Behavioral Health and Interventions
  • Decision-Making and Behavioral Economics
  • Survey Sampling and Estimation Techniques
  • Economic and Environmental Valuation
  • Climate Change Communication and Perception
  • Media Influence and Politics
  • Names, Identity, and Discrimination Research
  • Racial and Ethnic Identity Research
  • Focus Groups and Qualitative Methods
  • Mental Health Research Topics
  • Psychological Well-being and Life Satisfaction
  • Environmental Education and Sustainability
  • Risk Perception and Management
  • Social and Cultural Dynamics
  • Media Influence and Health
  • Communication in Education and Healthcare
  • Opinion Dynamics and Social Influence
  • Housing Market and Economics
  • Public Policy and Administration Research
  • Urban, Neighborhood, and Segregation Studies

Stanford University
2014-2024

Resources For The Future
1997-2023

University of Michigan
1982-2022

University of Chicago
2006-2022

Associated Press
2022

McClatchy (United States)
2019

Stanford Health Care
2018

U.S. National Science Foundation
1996-2014

State Library of Ohio
1992-2014

American Academy of Arts and Sciences
2013

Abstract This paper proposes that when optimally answering a survey question would require substantial cognitive effort, some repondents simply provide satisfactory answer instead. behaviour, called satisficing , can take the form of either (1) incomplete or biased information retrieval and/or integration, (2) no integration at all. Satisficing may lead respondents to employ variety response strategies, including choosing first alternative seems constitute reasonable answer, agreeing with an...

10.1002/acp.2350050305 article EN Applied Cognitive Psychology 1991-05-01

For the first time in decades, conventional wisdom about survey methodology is being challenged on many fronts. The insights gained can not only help psychologists do their research better but also provide useful into basics of social interaction and cognition. This chapter reviews some recent advances literature, including following: New findings challenge a long-standing prejudice against studies with low response rates; innovative techniques for pretesting questionnaires offer...

10.1146/annurev.psych.50.1.537 article EN Annual Review of Psychology 1999-02-01

In a national field experiment, the same questionnaires were administered simultaneously by RDD telephone interviewing, Internet with probability sample, and nonprobability sample of people who volunteered to do surveys for money. The samples more representative nation than in terms demographics electoral participation, even after weighting. was biased toward being highly engaged knowledgeable about survey's topic (politics). data manifested random measurement error, survey satisficing,...

10.1093/poq/nfp075 article EN Public Opinion Quarterly 2009-01-01

The disclosure that high officials within the Reagan administration had covertly diverted to Nicaraguan Contras funds obtained from secret sale of weapons Iran provides us with a splendid opportunity examine how foundations popular support shift when dramatic events occur. According our theory priming , more attention media pay particular domain—the public is primed it—the citizens will incorporate what they know about domain into their overall judgment president. Data 1986 National Election...

10.2307/1963531 article EN American Political Science Review 1990-06-01

Previous research has documented effects of the order in which response choices are offered to respondents using closed-ended survey items, but no theory psychological sources these yet been proposed. This paper offers such a drawn from variety research. Using data split-ballot experiment 1984 General Social Survey involving variant Kohn's parental values measure, we test some predictions made by about what kind effect would be expected (a primacy effect) and among it should strongest (those...

10.1086/269029 article EN Public Opinion Quarterly 1987-01-01

This study assessed the accuracy of telephone and Internet surveys probability samples non-probability American adults by comparing aggregate survey results against benchmarks. The sample were consistently more accurate than surveys, even after post-stratification with demographics. measurements much variable in their accuracy, both across measures within a single measure. Post-stratification improved overall some but decreased others. Higher completion response rates associated less...

10.1093/poq/nfr020 article EN Public Opinion Quarterly 2011-01-01

Scholars have uniformly presumed that news media attention to a policy issue increases its impact on presidential job performance evaluations because coverage enhances the accessibility of beliefs about in citizens' memories, which automatically their relevant judgments. The research reported here demonstrates an does indeed increase cognitive related beliefs, but this not produce priming. Instead, politically knowledgeable citizens who trust be accurate and informative infer means it is...

10.2307/2669312 article EN American Journal of Political Science 2000-04-01

This article examines three hypotheses about the relation between age and stability of sociopolitical attitudes. The are (1) impressionable-year hypothesis, which states that youngest adults have least stable attitudes; (2) aging-stability attitude increases with age; (3) hypothesis symbolic attitudes more likely to show distinctive life-cycle patterns than less ones. tested using nationally representative panel data from National Election Study (NES). When results aggregated over 50...

10.1086/229744 article EN American Journal of Sociology 1991-07-01

During the last decade, a great deal of news media attention has focused on informing American public about scientific findings global warming (GW). Has learning this sort information led to become more concerned GW? Using data from two surveys nationally representative samples adults, article shows that relation between self-reported knowledge and concern GW is complex than what previous research suggested. Among people who trust scientists provide reliable environment among Democrats...

10.1111/j.1539-6924.2009.01220.x article EN Risk Analysis 2009-03-12

10.1037/0022-3514.57.3.416 article EN Journal of Personality and Social Psychology 1989-01-01

Surveys usually yield rates of voting in elections that are higher than official turnout figures, a phenomenon often attributed to intentional misrepresentation by respondents who did not vote and would be embarrassed admit that. The experiments reported here tested the social desirability response bias hypothesis directly implementing technique allowed report secretly whether they voted: “item count technique.” item significantly reduced reports national telephone survey relative direct...

10.1093/poq/nfp065 article EN Public Opinion Quarterly 2010-03-01

According to many seasoned survey researchers, offering a no-opinion option should reduce the pressure give substantive responses felt by respondents who have no true opinions. By contrast, satisficing perspective suggests that options may discourage some from doing cognitive work necessary report opinions they do have. We address these arguments using data nine experiments carried out in three household surveys. Attraction was found be greatest among lowest skills (as measured educational...

10.1086/341394 article EN Public Opinion Quarterly 2001-01-01

10.1037//0022-3514.65.6.1132 article EN Journal of Personality and Social Psychology 1993-01-01

Although agree–disagree (AD) rating scales suffer from acquiescence response bias, entail enhanced cognitive burden, and yield data of lower quality, these remain popular with researchers due to practical considerations (e.g., ease item preparation, speed administration, reduced administration costs). This article shows that if want use AD scales, they should offer 5 answer categories rather than 7 or 11, because the latter quality. is shown using four multitrait-multimethod experiments...

10.1177/0049124113509605 article EN Sociological Methods & Research 2013-12-10

According to a number of social psychological theories, attitudes toward government policies that people consider important should have substantial impact on presidential candidate preferences, and unimportant relatively little impact. Surprisingly, the accumulated evidence evaluating this hypothesis offers support for it. This article reexamines hypothesis, applying more appropriate analysis methods data collected during 1968, 1980, 1984 American election campaigns. The policy preferences...

10.1037//0022-3514.55.2.196 article EN Journal of Personality and Social Psychology 1988-01-01

Several theoretical hypotheses are developed concerning the relation of question and respondent characteristics to reliability survey attitude measurement. To test these hypotheses, is estimated for 96 measures using data from five, 3-wave national reinterview surveys-three Michigan Election Panel Surveys two studies conducted by General Social Survey. As hypothesized, a number attributes questions linked reliability. Attitude with more response options tended have higher reliabilities,...

10.1177/0049124191020001005 article EN Sociological Methods & Research 1991-08-01

Two hypotheses about the relation between age and susceptibility to attitude change were tested. The impressionable years hypothesis proposes that individuals are highly susceptible during late adolescence early adulthood drops precipitously immediately thereafter remains low throughout rest of life cycle. increasing persistence people become gradually more resistant their lives. Structural equation models applied data from 1956-1960, 1972-1976, 1980 National Election Panel Studies in order...

10.1037//0022-3514.57.3.416 article EN Journal of Personality and Social Psychology 1989-01-01
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