Sung‐Byung Yang

ORCID: 0000-0003-0643-7070
Publications
Citations
Views
---
Saved
---
About
Contact & Profiles
Research Areas
  • Digital Marketing and Social Media
  • Technology Adoption and User Behaviour
  • Customer Service Quality and Loyalty
  • Consumer Behavior in Brand Consumption and Identification
  • Consumer Perception and Purchasing Behavior
  • Diverse Aspects of Tourism Research
  • Sharing Economy and Platforms
  • Diverse Topics in Contemporary Research
  • Consumer Retail Behavior Studies
  • Knowledge Management and Sharing
  • Technology and Data Analysis
  • Sentiment Analysis and Opinion Mining
  • FinTech, Crowdfunding, Digital Finance
  • Diverse Approaches in Healthcare and Education Studies
  • Privacy, Security, and Data Protection
  • Education and Learning Interventions
  • Innovation and Knowledge Management
  • E-commerce and Technology Innovations
  • Microfinance and Financial Inclusion
  • Educational Systems and Policies
  • AI in Service Interactions
  • Transportation and Mobility Innovations
  • ERP Systems Implementation and Impact
  • Open Source Software Innovations
  • Spam and Phishing Detection

Kyung Hee University
2016-2024

Bridge University
2020

College of Management Academic Studies
2020

Ajou University
2013-2016

National Yang Ming Chiao Tung University
2014

Nanyang Technological University
2012

Hansung University
2011-2012

McGill University
2009

Korea Advanced Institute of Science and Technology
2007

Purpose The purpose of this study is to explore the effect two types presentation formats (textual and imagery) involving online restaurant reviews (ORRs). examines ORRs on basis review usefulness enjoyment; investigates effects enjoyment. Design/methodology/approach Data from 1,776 were collected Yelp.com using a Web data-harvesting technique. Hypothesized relations in model tested by Tobit regression analysis. Findings Empirical results show that different affect enjoyment manners; whereas...

10.1108/ijchm-11-2015-0643 article EN International Journal of Contemporary Hospitality Management 2017-02-13

Purpose The purpose of this paper is to answer the question whether smartwatches will survive and gain their own niche within consumer electronics market. Based on stimulus–organism–response (S–O–R) framework, study identifies validates impacts both technological fashion-related factors (interactivity, autonomy, visual aesthetics self-expression) product attachment towards through user satisfaction pleasure derived from smartwatches. Design/methodology/approach authors collected survey data...

10.1108/itp-05-2017-0152 article EN Information Technology and People 2018-08-14

CouchSurfing is a free social-network-based online hospitality exchange network, aptly representing new sharing economy phenomenon. Based on social capital theory and previous literature, this study attempts to answer why hosts help strangers without any expected economic benefit within networks. An empirical based Web survey conducted with reveals that the most identified antecedents (enjoy helping, shared narratives, desire make friends, reciprocity) are significantly related hosts’...

10.1080/10548408.2016.1244024 article EN Journal of Travel & Tourism Marketing 2017-02-28

Sharing economy businesses require extensive trust-based communication between users and service providers to facilitate users’ positive persuasion processes. Based on Aristotle’s rhetorical theory, this study identifies three key persuasive cues (credibility, emotional bonding, accommodation characteristics) validates their roles in establishing trust an Airbnb setting. The moderating role of interactivity is further analyzed. Research findings from a survey sample 171 indicate that are...

10.1080/10548408.2018.1455622 article EN Journal of Travel & Tourism Marketing 2018-05-18

This study provides an applicable methodological procedure applying Artificial Intelligence (AI)-based supervised Machine Learning (ML) algorithms in detecting fake reviews of online review platforms and identifies the best ML algorithm as well most critical determinants for a given restaurant dataset. Our empirical findings from analyzing 16 (review-related, reviewer-related, linguistic attributes) measured over 43,000 reveal that among seven algorithms, random forest outperforms other and,...

10.1080/02642069.2022.2054996 article EN Service Industries Journal 2022-03-25

Purpose – The purpose of this paper is to investigate the impact features involving online product reviews (OPRs) on information adoption by new developers (NPDs). Design/methodology/approach In total, 143 OPRs a specific Amazon.com were collected as sample study. Using content analysis ratings and observed data in OPRs, research model was analyzed with partial least squares (PLS) method. Findings Results suggest that helpfulness rating degree referencing are positively associated NPDs’...

10.1108/intr-11-2013-0238 article EN Internet Research 2015-05-28

Virtual worlds are relatively nascent IT platforms with the potential to radically transform business processes and generate significant payoffs. However, in striving achieve specific outcomes, firms may incur risks. Although many companies claim have attained substantial benefits from their virtual world initiatives, others recently scaled down or even abandoned experimental projects. This paper assesses value proposition of initiatives real options perspective. Specifically, we argue that...

10.1287/isre.1110.0397 article EN Information Systems Research 2012-02-14

Digitization, informatization, and Internet penetration have led to a significant rise in cross-border e-commerce (CBEC), attracting considerable interest from academia, government, industry. This study employed novel method combining automatic text generation technology traditional bibliometric analysis summarize categorize the research on CBEC evolution 2000 2021. Articles were selected examined with focus four dimensions: customer, risk, supply chain, platform. Contradictions these...

10.1016/j.dsm.2022.12.001 article EN cc-by-nc-nd Data Science and Management 2022-12-19
Coming Soon ...