This study aims to analyze and confirm brand awareness' role in influencing the repurchase intention both directly indirectly on customer satisfaction variables variables. The contribution brought by this is reflect manifest such as recall, purchase, consumption. number of respondents was 200 samples using online survey data collection method (Google form), while research approach quantitative explanatory. analysis test tools include Structural Equation Modeling (SEM) with AMOS a statistical...

Small and Medium Enterprises (SMEs) have a central role in the Indonesian economy. SMEs are driver of economy non-oil exports significant absorbing labor. The SME sector Indonesia generally has several obstacles, one which is marketing constraints. ability to build communicate brands customers tends be low, so it not been able bind affect performance SMEs. This during pandemic worsened, as can seen from deteriorating study attempts fill research gap between digital performance. offers...

Purpose: This research aimed to analyze the role of perceived risk in relationship between brand awareness and purchase intention. is important because online purchasing can influence consumer behavior.Design/methodology/approach: used an explanatory study with a quantitative approach. The was conducted on 112 Shopee users Makassar City. Data were collected through questionnaire. data analyzed using Structural Equation Modelling (SEM) AMOS application Sobel Test test indirect...

In an increasingly digital marketplace, businesses face challenges in optimizing their marketing performance while fostering strong brand connections through innovative strategies. This study investigates the influence of Digital Marketing Orientation and Entrepreneurship on Performance, mediated by Brand Resonance Capability among small medium-sized enterprises Makassar. Utilizing a quantitative approach, data were collected from 230 owners managers analyzed using Structural Equation...

Purpose This study aims to investigate the role of social media in increasing trust, self-perceived creativity and millennial entrepreneurial satisfaction. Design/methodology/approach The empirical analysis was conducted using a sample 385 entrepreneurs that were recruited for online survey. After conducting reliability validity tests, data analyzed partial least squares structural equation modeling. Findings results showed quality information had direct indirect positive significant effect...

This study aims to examine the relationship between Self Efficacy and peer social support with Regulated Learning at Potensi Utama University students. Where subject of research is a student sample 131 Sampling through simple random sampling technique. Data collection done by using Likert scale which consists three that scale, Social Peer Support scale. analysis method used Multiple Regression Analysis. The results obtained there positive peers students University. With value F = 9.511 p...

In order to understand how customer satisfaction is affected by convenience, transaction process, system quality, content reliability, and service, as well this affects complaints repurchase intentions, these factors will be examined in study. We employed the descriptive research method conjunction with conclusive For study, a cross-sectional design was employed. A questionnaire used study's data collection process. Those who have utilized mobile application filed support make up demographic...

In recent decades, Banda Aceh has experienced a significant increase in development. This building materials an effect on climate change. One of the mitigation efforts responding to change is provide Green Open Space. Urban Park one green open spaces that important role creating healthy and pollution-free urban area. Ghairah was chosen because it located at Baiturrahman District which full activity. study aims determine landscape design microclimate outdoor thermal comfort Aceh. The variable...

Due to major shifts in consumer behavior, instant food products—like canned fish products—are currently becoming widespread and consumed by a large number of people. Inevitably, this makes competition fiercer sector. Therefore, companies must focus on customer satisfaction fulfillment shape their purchasing decisions. This study aimed examine the factors influencing consumers' decision choose products. Eight independent variables—brand image, product quality, price, taste,...

Refugee tents are essential temporary shelters in disaster-prone regions like Aceh, Indonesia, which experiences a warm and humid tropical climate. Ensuring thermal comfort these is crucial for the well-being recovery of displaced individuals. This study evaluates refugee deployed Aceh through combination field measurements computational simulations using Ansys Fluent 19.2 (CFD software). Field captured real-time environmental data, including temperature, humidity, airflow inside around...

Agile Governance is a concept that prioritizes agility, ease and speed in organizing government affairs order to improve public services fulfill community needs. This article highlights the agile governance approach or increasing economic independence of community, especially Kuala Terengganu Peninsular Malaysia. One symptoms found Negeri Semanjung Malaysia multidimensional problem related level State Malaysia, most whom work as farmers fishermen. Cooperation between universities one...

Abstract The poultry industry has faced two significant challenges in the last 4 years: coronavirus disease (COVID-19) pandemic and El Niño drought, which pose business risk. This study aims to fill this knowledge gap by conducting a comparative analysis of vulnerability farms COVID-19 events identifying potential mitigation strategies reduce their impacts. was conducted using qualitative approach case methodology on different types farms: broiler layer. Data were collected through...

Website merupakan salah satu sarana teknologi yang dapat dimanfaatkan oleh pemerintah kampung berdampak pada efisiensi, efektifitas dan perkembangan literasi bagi pustaka kampung. Tujuan kegiatan ini adalah pertama meningkatkan fasilitas melalui pengadaan website Kedua minat kunjungan masyarakat mendongeng juga pembuatan prakarya. Dan ketiga kemampuan staf pelatihan pencatatan anggota secara manual menjadi digital. Untuk itu diperlukan tahapan-tahapan penting yakni sosialisasi, penerapan...

ABSTRAK Penelitian ini bertujuan Untuk menganalisis pengaruh kompensasi terhadap Kinerja pada Rektorat UIN Alauddin Makassar, fasilitas kerja Pegawai kepemimpinan Kepuasan Kerja Makassar melalui kerja, kerja. Metode penelitian yang digunakan adalah metode survey dengan pendekatan kuantitatif, yaitu menitikberatkan pengujian hipotesis. Sampel dalam seluruh pegawai sebanyak 45 orang, penarikan sampel Sensus. Hasil menunjukkan bahwa: Kompensasi, Fasilitas dan Kepemimpinan berpengaruh positif...

This study tries to describe the phenomenon of exploitation women's bodies in product marketing business activities (cars and cigarettes) played by SPG Pekanbaru. The body is a consequence system world through "sensual marketing" approach steal consumer sympathy constructing woman's (SPG) sexy active appearance. uses critical social theory "Class Struggle" as macro theory, followed "Victim" micro its analysis chapter. Furthermore, this research method an obtaining data, unstructured in-depth...

This study presents a structural equation model to describe the interrelationships between Digital Marketing, Brand Articulating Capability, Resonance and Marketing Performance. It employs cross-sectional examine relationships among those research variables. utilized survey methodology, which involved gathering data from 292 participants who were representatives of small medium enterprises (SMEs) in South Sulawesi, Indonesia. Out questionnaires distributed, 270 considered appropriate for...

This paper examines the thermal condition aspects of traditional Acehnese houses (Rumoh Aceh) in Indonesia. study highlights importance considering architecture achieving comfortable living conditions. Through integration cultural values, architectural design, and environmental factors, this research evaluates prediction conditions within Rumoh Aceh based on building orientation location, serving as guidelines for architects designing buildings region. The employs an ANN (Artificial Neural...

One of the weaknesses SMEs in many previous studies is Marketing Performance. This study aims to fill research gap between product innovation capabilities and enrich marketing performance. offers concept Acculturative Aesthetic Attractiveness bridge Product Innovation Capabilities improving The data taken from population South Sulawesi Province as much 115. analysis carried out descriptively inferentially using Structural Equation Modelling test model consisting 3 (three) proposed...

This paper deals with minority carrier lifetime and concentration of Cu(In, Ga)Se <sub xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">2</sub> (CIGS)-based thin film solar cells a ZnS(n)/CIGS(p) heterojunction structure. The structure is simulated in commercial numerical simulation the impact CIGS absorber layer on open circuit voltage, short current density, fill factor efficiency cell are investigated. increase has also increased performance....

Mobile banking services is a relatively new services.This study aims to look customer acceptance of mobile in Makassar and the influencing factors using Technology Acceptance Model (TAM) framework.The design this causal descriptive with sample 180 customers selected by convenience accidental sampling.Data were collected through structured interviews questionnaire.The results showed that (1) Perceived Ease Use significantly influence Usefulness; (2) Intention use (3) Usefulness intention...