Abstract The objective of this research was to evaluate producers’ perspectives four key precision agriculture technologies (variable rate fertilizer application, soil sampling, guidance and autosteer, yield monitoring) in terms the benefits they provide their farms (increased yield, reduced production costs, increased convenience) using a best-worst scaling choice experiment. Results indicate that farmers’ perceptions derived from various are heterogeneous. To better understand adoption...

The egg industry has transitioned, or is in the process of transitioning, from conventional cages to alternative hen housing systems response legal changes many states across United States (US). However, consumers find it increasingly difficult understand details behind those labels and specific attributes conveyed. There are multiple options with a wide range costs impacts on hens, workers, environment. This research furthers understanding US public perceptions attitudes related...

Pet ownership, veterinary use, and beliefs regarding care were elicited through the use of a nationally representative survey 997 U.S. residents. Fifty-one percent respondents have or had dog in past five years 37% cat years. Over ninety owners visited veterinarian at any time, but only about 40% annually. With rise options medicine, including low-cost for vaccines spay/neuter, further study analysis pet-owners is warranted. Fifty-four who went to spay/neuter clinic also...

People's preferences for where they acquire dogs and the characteristics focus on may provide insight into their perceptions of socially responsible pet ownership, as acquiring a dog is first step in ownership. An online survey 1523 U.S. residents was used to aid understanding public acquisition. Likert-scale questions allowed respondents assign level agreement, within given scale, ten statements related A significantly higher percentage women (39.6%) than men (31.7%) agreed that only way...

Purpose Customer retention and attraction are common concerns in the financial services industry but acute for farm credit associations, given competition from commercial banks. Not only do Farm Credit associations face restricted territories also they have a considerably smaller borrowing population when compared to Oklahoma AgCredit, association east central Oklahoma, is considering creating additional increase number of business interactions with their member-borrowers. Their goal adding...

Abstract The economic and societal benefits of broadband have been well documented, including increased access to education, civic engagement, political participation, public education. However, there continues be disparity between rural urban areas regarding internet access/speed. With the second highest Midwestern population density, this analysis sought quantify usage services estimate Indiana residents’ willingness pay (WTP) for home service. This found mean WTP residents is $0.06/Mbps...

Human behavior, such as wearing a mask in public, affects the trajectory of COVID-19 pandemic. A nationally representative survey 1198 U.S. residents was used to study demographics, perceptions, and stated beliefs who indicated they believe masks have role society response but self-reported not at least one public place studied. Individuals believed protected others were more likely report voluntarily them, providing possible evidence altruism. Perceiving social pressure negatively impacted...

Abstract Agribusinesses seeking to serve farmer clientele, as well those buying products from the farm for processing or transport, need understand factors impacting on‐farm decision making. A best–worst choice experiment was employed determine perceptions of five general risk areas: production, marketing, financial, human, and legal risks. Results indicate, on average, farmers were more concerned with traditional business risks (production, marketing risks) relative human when managing...

Enormous quantities of data are generated through social and online media in the era Web 2.0. Understanding consumer perceptions or demand efficiently cost effectively remains a focus for economists, retailer/consumer sciences, production industries. Most efforts to understand food products rely on reports past market performance along with survey data. Given movement content-generation lay users via media, potential capture market-influencing shifts sentiment exists This analysis presents...

Dogs are a popular companion animal in the United States; however, dog acquisition is often contentious subject. Adoption cited as an ethical and method of but interpretation term 'adoption' may vary. In nationally representative survey U.S., 767 respondents were asked questions regarding their opinions adoption. Within sample, 45% had dog; those, 40% adopted dog, 47% visited veterinarian once year. A best-worst choice experiment, where to choose most least acquiring from statistically...

This research investigates net present value–maximizing beef cow weights for U.S. Southern Plains cow–calf operations. The relationship between weight and calf weaning was estimated were simulated a 15-year time period. Annual returns computed using revenues production costs cows with mature 950 1,800 pounds. A grid search showed that optimal size pounds across scenarios. Selection growth may improve feedlot profitability but has deleterious effects on producers. Development of...

Meat consumption and public concern for farm animal welfare are increasing, despite limited understanding of agriculture welfare. Turkey is important in U.S. holiday meal traditions turkey meat a frequently consumed processed product (i.e., lunchmeat). However, little known about perceptions knowledge commercial turkeys. An online survey was administered to 1,695 respondents November 2018 examine (1) demographic factors affecting consumption, selection labeled products, welfare, (2) turkeys,...

Animal welfare–related production attributes are increasingly considered by U.S. consumers making food purchasing decisions and voters at the ballot box. This research considers consumer preferences for egg attributes. The results reveal less hen stress, more natural behavior, improved worker health welfare. We propose an index combining animal welfare scores preference shares determining preferred combinations of When weighting housing systems attributes, system is enriched colony housing,...

Using a nationally representative survey of U.S. consumers, we analyze demographics, food shopping behaviors, and stated preferences use logistic regressions to further explore local perceptions farmers’ markets. When asked the definition “local,” largest percentage respondents (28%) selected that meant “in their county residence.” Respondents assigned various qualities markets, including freshness, healthiness, tastiness, locally produced. Having higher income, presence child in household,...

Dairy products are considered a staple in the American diet due part to their nutritious content and appealing flavor. Consumption patterns may differ among age segments influenced by preferences for fat taste dairy. Furthermore, having children household influence amount, frequency, type of dairy that consumer chooses purchase. This study finds households frequently bought food generally purchased larger quantities fluid milk more with higher content. Households also yogurt than other...

The public perception of the veterinary medicine profession is increasing concern given mounting challenges facing industry, ranging from student debt loads to mental health implications arising compassion fatigue, euthanasia, and other challenging aspects profession. This analysis employs social media listening discern top themes online posts referencing veterinarians. Social sentiment also employed aid in quantifying search results, terms whether they are positivity/negativity associated....