The UN 2030 agenda for global sustainable development has huge connotations the theory, practice, and policy of tourism. This study comprehensively evaluates extant scholarly publications related to United Nations Sustainable Development Goals (SDGs) in existing tourism scholarship. review also research identify knowledge gaps literature set future agendas accelerate progress SDGs. Doing so, we have utilized systematic (SLR) technique identify, select, review, evaluate on this topic. Web...

Purpose This study aims to identify, review and synthesize existing literature on key theories, drivers barriers affecting consumer adoption or resistance artificial intelligence (AI) in the hospitality sector. Design/methodology/approach conduct a complete of accrued knowledge generated so far AI To attain overall objectives this study, we used systematic (SLR) method. method systematically handles diversity specific topic answer precise research questions. It also generates new visions...

The organic food market is speedily growing in the current era; organizations this industry, therefore, need to understand consumer motivations, perceptions, attitudes, and behavioral intentions of purchasing food. Based on a survey 268 respondents, we investigated relationships between individuals’ safety concerns health consciousness with their purchase findings our study reveal that are positively related products through involvement. In addition, consumers’ ecological motive has been...

This study explores the reasons (for and against) adoption of AI in hospitality industry among Pakistani customers. The hypothesis was tested using sample obtained from data is collected via an online survey analyzed with structural equation modeling PROCESS macro. results indicate that cultural values positively associate for, attitudes, intentions to adopt. Moreover, prove attitude mediates relationship between intention adopt services hospitality. Furthermore, finding shows customer...

Purpose The purpose of this study is to examine the drivers and barriers travel behavior associated with tourist during/post-COVID-19 pandemic provide a knowledge base as well an agenda for future research. Design/methodology/approach authors utilized Systematic Literature Review (SLR) technique searching articles published in Web Science (WOS) Scopus , identify main affecting pandemic. Eventually, 47 were chosen final analysis. Findings findings are reported three sections, (1) quantitative...

The purpose of this paper is to investigate the relationship service quality dimensions (tangibility, responsiveness, assurance, reliability, empathy, and e‐learning) on student's academic performance through student motivation, satisfaction. Primary data were collected from 384 participants studying in higher education institutes (HEI's) Punjab province Pakistan research model was empirically tested. findings reveal that all are positively associated with motivation This study makes a...

Despite concerted scholarly and managerial interests in sustainability, integrating the principle of sustainable development small medium-sized enterprises (SMEs) remains an elusive goal. This article examines complex interdependent nature three strategic orientations (entrepreneurial orientation, market sustainability orientation) two external environmental conditions (competitive intensity institutional support) how they may jointly affect SME's financial, social, goals (triple bottom line...

The emergence of new banking channels like as phone banking, Internet Automated Teller Machines (ATM), furthermore developing financial market & global competition have constrained bankers to explore the importance customer loyalty. For banks be successful in intensively competitive environment, they are bound attach aim this study is investigate how behavior and intentions respondents will influenced by different factors objectives current two folds; firstly, examine relationship trust,...

Purpose This study aims to investigate how the interplay of multiple strategic orientations influences growth-based performance small and medium enterprises (SMEs). The authors have specifically examined direct complementary effects [i.e. entrepreneurial orientation (EO), market (MO) sustainability (SO)] on firm performance. Design/methodology/approach data been collected from 410 SMEs operating in Pakistan. Findings results revealed that (EO, SO MO) positive as well SMEs' Specifically,...

Organizations are constantly searching for new pathways to ensure survival and sustainability in a highly dynamic competitive environment. Against this background, the present study aims propose strategic framework considering crucial role of small businesses entrepreneurship sustainable economic, social, environmental development. This paper employed selective-intensive literature review technique evaluate extant orientation (SO) from multiple paradigm. In addition, drawing theoretical...

The aim of this study is to investigate the relationship between students' impression management and their academic performance. Through two independent studies data were collected from 311 graduate students (study‐1), 183 postgraduate research supervisors (study‐2) Higher Education Institutions (HEIs) situated in Punjab province Pakistan. Findings Study 1 revealed that employ certain tactics styles interpersonal interactions with teachers fellows; moreover, it was found exemplification,...

Purpose The identification of a successful mix strategic orientations is big challenge for corporate sustainability and management research. To this end, the purpose paper to explore analyze interrelationships among multiple variants (i.e. entrepreneurial orientation (EO), market (MO), technology (TO) (SO)) that lead superior performance sustainability-oriented small medium enterprises (SMEs) in developing country context. Design/methodology/approach This study utilized case-study method...