This article examines how sustainable marketing could be achieved through the contribution of three existing sub-disciplines; green marketing, social and critical marketing. Green facilitates development more products services while introducing sustainability efforts into core process business practice. Social involves using power to encourage behaviour among individuals, businesses decision makers also assessing impact current commercial on sustainability. links paradigm which entails...

This article considers the role of four Ps marketing mix model in social marketing, arguing that given reconfiguration mainstream discipline, and characteristics a re-thought re-tooled is required. A brief review fields presented. Criticisms are then examined. It argued outdated for application to an alternative approach proposed. posited expanded recognizing strategies such as relational thinking, upstream activities would offer more suitable approach. Using open minded less reliant on can...

Purpose – Social marketing scholars have posited that influencing policy makers, regulators, managers and educators can help address societal problems “upstream”. Applying “upstream social marketing”, these groups be treated as target audiences, through use of techniques, advocacy, stakeholder engagement, informing evidence based making, their behaviour influenced to engender pro-social outcomes, for example change. However, examples guidance on how upstream effectively employed successfully...

Purpose The purpose of this paper is to examine the nature and role critical dimension social marketing its place within scholarly thought. It posited that such activity can be defined as “critical marketing” a formal definition offered. Design/methodology/approach ability inform research evidence base, well upstream downstream discussed. Scholarly debate on paradigms, both which heavily concept, are reviewed. application framework study impact tobacco food examined. Findings demonstrates...

Contemporary societies around the world face a number of what have been termed ‘wicked problems’ (Churchman, 1967; Rittel & Webber, 1973). These issues include but are not restricted to health ineq...

The Internet of Things (IoT) refers to a pervasive presence interconnected and uniquely identifiable physical devices. These devices' goal is gather data drive actions in order improve productivity, ultimately reduce or eliminate reliance on human intervention for acquisition, interpretation, use. proliferation these connected low-power devices will result explosion that significantly increase transmission costs with respect energy consumption latency. Edge computing reduces by performing...

Aim: To examine whether awareness of, and involvement with alcohol marketing at age 13 is predictive of initiation drinking, frequency drinking units consumed 15. Methods: A two-stage cohort study, involving a questionnaire survey, combining interview self-completion, was administered in respondents' homes. Respondents were drawn from secondary schools three adjoining local authority areas the West Scotland, UK. From baseline sample 920 teenagers (aged 12–14, mean 13), 2006, 552 followed up...

BACKGROUND AND OBJECTIVES: Sleep is important to child development, but there limited understanding of individual developmental patterns sleep, their underlying determinants, and how these influence health well-being. This article explores the presence various sleep in children implications for health-related quality life. METHODS: Data were collected from Longitudinal Study Australian Children. Participants included 2926 young followed age 0 1 years 6 7 years. on duration every 2 years,...

Abstract Workplace bullying is a major problem that affects the well‐being and productivity of employees. Some previous studies have found workplace associated with absenteeism, which contributor to lost productivity. However, comprehensive understanding how different experiences are absenteeism currently lacking. In particular no examined potential mediators these relationships. The present article aimed provide new insights into relationship between absenteeism. 12‐month prospective study...

Purpose – The purpose of this article is to demonstrate why the time ripe for a reflexive turn in social marketing, response criticisms marketing as neo-liberal, positivist and lacking critical introspection. Design/methodology/approach paper traces development three paradigms field, highlighting entrenchment traditionalist paradigm that heretofore has stifled debate practice. However, emergence ecologist stimulated imperative turn. Insights into reflexivity, its relevance applicability...

Since 2008, Australia has seen the rapid emergence of marketing for online and mobile sports wagering. Previous research from other areas public health, such as tobacco alcohol, identified range appeal strategies these industries used to align their products with culturally valued symbols. However, there is very limited that investigated tactics wagering industry uses within influence consumption its services. This study consisted a mixed method interpretive content analysis 85...

Purpose Drawing on value theory, this study aims to explore the perceived of using energy efficiently amongst a low-income older population group. It provide an empirical exploration concept value-in-behaviour, and, in doing so, identify that it is logical addition extant concepts value-in-exchange and value-in-use. Design/methodology/approach Exploratory focus group research was conducted older, people’s towards contexts their everyday lives. The regional New South Wales, Australia, with 11...

Purpose This paper aims to present a study using encephalography (EEG) investigate consumer responses narrative videos in energy efficiency social marketing. The purpose is assess the role of attention, working memory, emotion and imagination transportation, how these stages transportation are ordered temporally. Design/methodology/approach Consumers took part an EEG experiment during which they were shown four different identify brain response specific video segments. Findings found that...

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As alcohol marketing remains a highly debated and politically charged issue, we examine the cumulative impact of on initiation drinking behaviour among youth (12–14 years). Cross-sectional data come from cohort 920 second year school pupils Scotland. Regression models, with multiple control variables, were employed to relationship between awareness of, involvement with, range communications, intentions. Marketing variables constructed for 15 different types marketing, including in new media....

Commercial SRAM-based, field-programmable gate arrays (FPGAs) have the potential to provide space applications with necessary performance meet next-generation mission requirements. However, mitigating an FPGA’s susceptibility single-event upset (SEU) radiation is challenging. Triple-modular redundancy (TMR) techniques are traditionally used mitigate effects, but TMR incurs substantial overheads such as increased area and power In order reduce these while still providing sufficient...