Maud Derbaix

ORCID: 0000-0003-1419-1795
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About
Contact & Profiles
Research Areas
  • Consumer Behavior in Brand Consumption and Identification
  • Digital Games and Media
  • Digital Marketing and Social Media
  • Cultural Insights and Digital Impacts
  • Digital Storytelling and Education
  • Diverse Aspects of Tourism Research
  • Cultural Industries and Urban Development
  • Business Strategy and Innovation
  • Impact of Technology on Adolescents
  • Nostalgia and Consumer Behavior
  • Linguistics and Discourse Analysis
  • Customer Service Quality and Loyalty
  • Diverse Music Education Insights
  • Media Influence and Health
  • Media, Gender, and Advertising
  • Virtual Reality Applications and Impacts
  • Social and Cultural Dynamics
  • Psychology of Social Influence
  • Diverse multidisciplinary academic research
  • Music History and Culture
  • Art Education and Development
  • Art History and Market Analysis
  • Social Media and Politics
  • Wine Industry and Tourism
  • Innovation and Knowledge Management

Kedge Business School
2014-2025

Purpose This paper aims to examine how and why an “old” technology mode of consumption – vinyl records, which should have become obsolete has managed not only survive but also revive in the face supposedly cheaper superior digital formats. Design/methodology/approach The authors used constructivist grounded theory (CGT), a methodology rooted pragmatism. acknowledge primacy relational, conversational social practices as source individual life, that all knowledge is local product negotiation...

10.1108/ejm-10-2017-0717 article EN European Journal of Marketing 2019-03-27

ABSTRACT As social media platforms continue to expand and attract more users, there is growing interest among scholars policymakers understand their impact on individuals. Drawing self‐presentation comparison theories, this study explores the complex dynamics of within context media, aiming identify key individual platform characteristics that influence phenomenon. The methodology uses two waves qualitative studies with diverse respondent profiles complexities across various demographic...

10.1002/mar.22194 article EN cc-by Psychology and Marketing 2025-02-02

The purpose of this exploratory research is to understand how visiting a particular heritage-based attraction, Cézanne's studio in Aix-en-Provence – an almost empty place which Cézanne painted his major works becomes authentic experience through consumer's imaginative processes. Thirty-three semi-directive in-depth interviews were conducted at the end attendees' visits. Content analysis led identifying key themes that describe imagination work during visit creates experience. More...

10.1080/0267257x.2016.1199588 article EN Journal of Marketing Management 2016-07-04

Abstract This paper seeks to identify kinds of relationships fans who celebrate their passion individually might have with music icons and focuses on a better understanding the content these relationship (how interact icon valuable consumption practices associated). It relies recent works considering fandom as an intensely personal phenomenon that can occur in absence group or social context. The theoretical background builds subcultures studies, related, attachment consumers develop...

10.1002/cb.1751 article EN Journal of Consumer Behaviour 2019-02-19

The purpose of this research is to assess the relationship between perceived authenticity and value. “Generational concerts” - built on memories seem particularly suited study relationship. After a literature review four central constructs (authenticity, value, nostalgia generation) pilot studies, 404 persons having attended such concerts were questioned. statistical analysis their answers clearly shows that (through its projection singularity dimensions) does impact value hedonic social...

10.1177/205157071002500303 article EN Recherche et Applications en Marketing (English Edition) 2010-09-01

L'objectif de cet article est tester la relation entre authenticité perçue et valeur perçue. Les « tournées du souvenir » ou concerts générations offrent un contexte particulièrement propice à L'étude l'impact l'authenticité sur valeur. Au terme d'une revue littérature quatre construits centraux (authenticité, valeur, nostalgie génération) études pilotes, 404 personnes ayant assisté ce type sont interrogées. L'analyse statistique leurs réponses fait clairement apparaître une significative...

10.1177/076737011002500303 article FR Recherche et Applications en Marketing (French Edition) 2010-09-01

ABSTRACT Ticket prices of pop/rock concerts have risen considerably over the last decade. Reasons for this growth are debatable: monopolistic position one concert promoter, development mass culture and fanaticism, or changes in artists’ business model due to illegal downloading. This empirical paper identifies artist‐related variables that play a significant role pricing music concerts. Referring economic principles (e.g., transaction costs, economies scale) psychological theories...

10.1002/mar.20726 article EN Psychology and Marketing 2014-07-09

Purpose The purpose of this paper is to examine whether children’s online play and participation in massively multiplayer role playing games (MMORPGs) leading the development virtual retail shopping motivations behaviours. This exploratory study also examines influence age-related differences social consumer vs adults gender on this. Design/methodology/approach was conducted using two focus groups ten in-depth interviews with 20 French children between ages eight 12 years. Findings Results...

10.1108/ijrdm-12-2015-0183 article EN International Journal of Retail & Distribution Management 2016-11-14

Cet article se centre sur la valeur experientielle et qualite percue de spectacles sportifs. La place la gratuite au sein des motivations a assister ce type spectacle y est d’abord precisee. Ensuite, les relations entre percue, satisfaction d’une part, intention revenir, propension faire du bouche-a-oreille consente- ment payer, d’autre sont mises en evidence dans contexte. Finalement, limites cette recherche ses implications manageriales detaillees.

10.7193/dm.059.17.28 article FR Décisions Marketing 2010-07-01

This study explores the lived dimensions of musical taste emerging from interactions over life-course within nuclear family. We address this subject using intergenerational transmission as a conceptual frame reference simultaneously highlighting dynamic and situated nature taste, thus promoting pragmatic approach. Our aim is to identify moments, contents, goals processes linked transmissions. Interpreting data 18 parent-young adult dyads reveals: parental mark imprinted mainly through...

10.1080/0267257x.2019.1669691 article EN Journal of Marketing Management 2019-10-03

Les goûts musicaux ou une partie significative des jeunes adultes ont-ils pour origine ce qu’ils écoutaient avec leurs parents étant enfants ? Ces mêmes sont-ils à leur tour parvenus influencer les de Autrement dit, y-a-t-il un transfert intergénérationnel et quel niveau (habitudes d’ écoute, activités musicales, style musical, groupe chanteur, compositeur, musicien voire instrument) se situe-t-il L’objectif cette recherche est découvrir éléments – tangibles intangibles transmis vers...

10.3917/mav.087.0151 article FR Management & Avenir 2016-10-17

Cet article 1 observe les réactions des consommateurs face au redéploiement marques issu fusions et acquisitions. Après une revue de la littérature qui se veut exhaustive, contribution majeure ce travail est traiter quatre cas F&A en réalisant deux revues presse, entretiens avec responsables organisations impliquées surtout donnant parole aux afin cerner leurs réactions. La théorie réactance psychologique mobilisée d’interpréter redéploiements marques.

10.3166/rfg.2017.00177 article FR Revue française de gestion 2017-10-01
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