Tourism has the potential to empower women, particularly in rural areas. However, little is known about whether it can have same effect Andean communities, mainly because traditional social and cultural structures of those communities limited women’s ability themselves through economic activities. Through interviews with residents participating agritourism development seven across Cusco Puno regions (Peru, South America), this study examined role empowerment women as well ways which changed...

Agritourism—visiting a working farm for education or recreation—may serve as tool to increase local food consumption it often includes opportunities purchase on-site. Yet, the influence of agritourism on consumers’ purchasing behavior remains underexplored. Thus, this study measures impact experiences intentions food. To do so, visitors were surveyed at six farms with similar activities (e.g., U-pick, educational displays, and on-site market) located across North Carolina (USA) before (pre)...

AbstractTransformative learning (TL) is an important component of sustainable volunteer tourism experiences, potentially reducing unsustainable outcomes, and educating enlightening volunteers. This paper reviews theories issues about TL in tourism, analyzes data from 1008 useable responses to online survey potential tourists. A factor–cluster analysis tourists' motivations identified key tourist segments assessed differences expectations across each segment. Altruism remains the primary...

As the relationship between Cuba and United States evolves, many Americans are entertaining idea of travel to Cuba. This study used Theory Planned Behavior (TPB) examine predictors US residents’ intentions across three time horizons: 1 year, 5 years, 10 years. TPB constructs were administered a cross-sectional panel residents. Results varied by horizon, with negative attitudes toward having positive significant influence on their intention visit within one year. finding suggests that some...

In the unique environment of rural tourism, leadership is often credited for initiation and governance sustainable development, but has received little empirical examination. Rural tourism leaders face many challenges, such as managing factions enclaves within communities, re-assuring new entrants about risk vulnerability, securing long-term commitment amongst leaders, establishing continuity from one leader to next, coordinating cooperative across numerous governmental non-governmental...

Transformative travel encourages tourists to self-reflect, question their assumptions, and develop a more tolerant worldview. While this form of is gaining attention, there unmet demand for scale that measures the complex transformative experience potential outcomes. This study focuses on developing Travel Experience Scale (TTES). The applies well-tested approach based DeVellis Podsakoff et al. reveal four-dimensional scale, composed dimensions local residents culture, self-assurance,...

Food and beverage experiences (FBEs) are an important travel motivator in tourists’ decision-making process. This study determines how food tourism destinations within North Carolina (NC), U.S.A. can optimally market FBEs to different types of tourists. Using survey data from potential visitors across three NC destinations, 10 foodie traveler profiles were created based on enjoyment food/beverage-related activities. Differences willingness for interest seeking out at the destination also...

The genesis of agritourism is rooted in diversifying income for farmers, and accordingly, epistemological framing research has focused on understanding the direct economic value farm visits. literature identified multiple measures tourism values we propose that a similar broad perspective needed to expand analysis full spectrum benefits can provide farmers food systems. We describe potential, yet unmeasured, empirically examine educational marketing potential through building agricultural...

The consumption of food is an integral part a tourism experience. As foodie travellers seek out unique experiences, it valuable for destination managers to understand their preferences and behaviours. Using 61-item activity scale, 2948 surveys were analyzed determine clusters foodies. findings suggest that researchers or should avoid "one size fits all" approach in the development destinations. Giving attention travel types experiences segments prefer may allow communities reap benefits...

• Most respondents were very concerned about traveling during COVID-19. There is a relationship between travel COVID-19 and political ideology. Political ideology good predictor of attitudes Right-leaning more likely to if COVID conditions remain. should be considered in tourism-related policy planning.

Nonprofit organizations are important sources of aid and assistance in the aftermath disasters, directly contributing to disaster recovery efforts communities some cases broader environmental justice objectives. However, there is a need better align nonprofit organization processes programs address needs disadvantaged communities. This study examines how leaders navigate experiences Latinx persons their community. We draw from 18 semi-structured interviews with involved Wilmington, North...

The impact of the COVID-19 crisis on tourism industry called attention to how crucial it is for operations be resilient, as their ability overcome crises also impacts communities and adjacent industries. communication theory resilience argues that a dynamic capability can developed through processes. Exploring role processes in building important establishing holistic strategies strengthen industry. This work applies explore employment by agritourism operators during pandemic. Seven North...

• Outlines directions to advance craft beverage tourism development and promotion. Identifies frameworks create new knowledge of resources. Establishes explore promotion strategies.

Members of the tourism workforce are a crucial resource, whose quality and quantity determine success businesses destinations. Yet, they frequently subjected to social, psychological, economic stressors which can result in isolation from destination communities or limited interest participation workforce. Both these outcomes threaten sustainability destinations, but more importantly create working environment that be unjust unsafe for members. This study relies upon community capitals...