Sylvie Borau
A5073978739- Consumer Behavior in Brand Consumption and Identification
- COVID-19 and Mental Health
- Evolutionary Psychology and Human Behavior
- Behavioral Health and Interventions
- Psychology of Moral and Emotional Judgment
- Media, Gender, and Advertising
- Environmental Education and Sustainability
- Digital Marketing and Social Media
- Climate Change Communication and Perception
- Misinformation and Its Impacts
- Ethics and Social Impacts of AI
- Customer Service Quality and Loyalty
- COVID-19 epidemiological studies
- Eating Disorders and Behaviors
- Marriage and Sexual Relationships
- Fashion and Cultural Textiles
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
- Vaccine Coverage and Hesitancy
- Sexuality, Behavior, and Technology
- Psychology of Social Influence
- Neuroethics, Human Enhancement, Biomedical Innovations
- Business Strategy and Innovation
- Organizational Management and Leadership
- Wine Industry and Tourism
École Supérieure de Commerce de Toulouse
2015-2024
Institute for Advanced Study in Toulouse
2024
University of St Andrews
2022
Toulouse School of Economics
2021
Université de Toulouse
2015
Changing collective behaviour and supporting non-pharmaceutical interventions is an important component in mitigating virus transmission during a pandemic. In large international collaboration (Study 1, N = 49,968 across 67 countries), we investigated self-reported factors associated with public health behaviours (e.g., spatial distancing stricter hygiene) endorsed policy closing bars restaurants) the early stage of COVID-19 pandemic (April-May 2020). Respondents who reported identifying...
Abstract Companies have repeatedly launched Artificial Intelligence (AI) products such as intelligent chatbots and robots with female names, voices, bodies. Previous research posits that people intuitively favor over male bots, mainly because bots are judged warmer more likely to experience emotions. We present five online studies, including four preregistered, a total sample of 3,000 participants go beyond this longstanding perception femininity. Because warmth (but not competence) seen...
Effectively reducing climate change requires marked, global behavior change. However, it is unclear which strategies are most likely to motivate people their beliefs and behaviors. Here, we tested 11 expert-crowdsourced interventions on four mitigation outcomes: beliefs, policy support, information sharing intention, an effortful tree-planting behavioral task. Across 59,440 participants from 63 countries, the interventions' effectiveness was small, largely limited nonclimate skeptics,...
The COVID-19 pandemic has affected all domains of human life, including the economic and social fabric societies. One central strategies for managing public health throughout been through persuasive messaging collective behaviour change. To help scholars better understand moral psychology behind behaviour, we present a dataset comprising 51,404 individuals from 69 countries. This was collected International Collaboration on Social & Moral Psychology project (ICSMP COVID-19). science survey...
Changing collective behaviour and supporting non-pharmaceutical interventions is an important component in mitigating virus transmission during a pandemic. In large international collaboration (Study 1, N = 49,968 across 67 countries), we investigated self-reported factors that associated with people reported adopting public health behaviours (e.g., spatial distancing stricter hygiene) endorsed policy closing bars restaurants) the early stage of pandemic (April-May 2020). Respondents who...
Abstract Green consumption is associated with femininity. This green‐feminine stereotype has been accused of deterring men from buying green products to protect their gender identity. Here, we investigate whether can benefit this stereotype, beyond the status effect conspicuous consumption. We propose that act as a signal altruism and high commitment both partner father. Based on evidence showing these traits are sought in long‐term partner, predict increase value mates by engaging also...
The COVID-19 pandemic has affected all domains of human life, including the economic and social fabric societies. One central strategies for managing public health throughout been through persuasive messaging collective behavior change. To help scholars better understand moral psychology behind behavior, we present a dataset comprising 51,404 individuals from 69 countries. This was collected International Collaboration on Social Moral Psychology project (ICSMP COVID-19). science survey...
The COVID-19 pandemic continues to impact people worldwide–steadily depleting scarce resources in healthcare. Medical Artificial Intelligence (AI) promises a much-needed relief but only if the technology gets adopted at scale. present research investigates people’s intention adopt medical AI as well drivers of this adoption representative study two European countries (Denmark and France, N = 1068) during initial phase pandemic. Results reveal aversion; 1 10 individuals choose over human...
The purpose of this article is to explain and illustrate the methodological approach used test moderated mediation effects (conditional indirect effects) in marketing. A effect indicates presence, a single model, one or more mediating variables moderating variables. Having first described main approaches effects, with an emphasis on their respective advantages disadvantages, we go recommend method by Hayes, which through several marketing applications. This makes it possible rigorously...
Advertisements often display ideal female bodies which create unattainable standards of beauty, generating body anxiety and disorders in viewers. Accordingly, public health concerns would encourage the use natural, unedited models advertisements. However, advertising performance natural remains contentious. We argue that previous inconsistent findings about this may result from a complex causal framework impact through two affective mediators (body anxiety, repulsion toward model), while...
L’objectif de cet article est d’expliquer et d’illustrer la démarche méthodologique qu’il convient suivre pour tester les effets dits médiation modérée (effets indirects conditionnels) en marketing. Un effet désigne présence, dans un même modèle, d’une ou plusieurs variables médiatrices modératrices. Après avoir décrit principales approches méthodologiques permettant mettant l’accent sur leurs avantages inconvénients respectifs, nous préconisons méthode Hayes (2013a, 2013b), que illustrons à...
This field study examined how customer-employee interactions are affected by the congruency between an employee's gender and perceived image of consumption context in one most equal cultures world (Scandinavia). Mystery shoppers had a service encounter with employee across set physical commercial settings that were classified according to their image. The mystery noted employee, provided evaluations, indicated word-of-mouth (WOM) ratings. Shoppers who congruent (e.g., female "feminine"...
Single people are more likely to die from COVID-19. Here, we study whether this higher death rate could be partly explained by differences in compliance with protective health measures against COVID-19 between single and married people, the drivers of marital gap. Data collected 46,450 respondents 67 countries reveal that comply than people. This gap is for men (approximately 5%) women 2%). These results robust across a large range independent country level respect culture, values or...
Undercover videos have become a popular tool among NGOs to influence public opinion and generate engagement for the NGO's cause. These are seen as powerful cost-effective way of bringing about social change, they provide first-hand evidence strong emotional response those who see them. In this paper, we empirically assess impact undercover on support We in addition analyze whether increased viewers is driven by negative reactions produced video. To do so, design an online experiment that...