In the past few years, expenditure on influencer marketing has grown exponentially. The present study involves preliminary research to understand mechanism by which affects consumers via social media. It proposes an integrated model—the media value model—to account for roles of advertising and source credibility. To test this model, we administered online survey among users who followed at least one influencer. Partial squares (PLS) path modeling results show that informative...

Mobile apps for health exist in large numbers today, but oftentimes, consumers do not continue to use them after a brief period of initial usage, are averse toward using at all, or unaware that such even exist. The purpose our study was examine and qualitatively determine the design content elements facilitate impede usage from users' perceptive.In 2014, six focus groups five individual interviews were conducted Midwest region U.S. with mixture 44 smartphone owners various social economic...

Health and fitness applications (apps) are one of the major app categories in current mobile market. Few studies have examined this area from users' perspective. This study adopted Extended Unified Theory Acceptance Use Technology (UTAUT2) Model to examine predictors intention adopt health apps.A survey (n=317) was conducted with college-aged smartphone users at a Midwestern university United States.Performance expectancy, hedonic motivations, price value, habit were significant continued...

Via the unprecedented interactivity of social media, media personae can build strong relationships with followers. Such relationships, which carry great marketing potential, appeal to corporations and brands. Based on literature source credibility communication justice, this study investigated determinants parasocial relationship between influencers their followers, as well effects followers’ interests in products advertised by influencers. The results an online survey showed that perceived...

A set of parallel surveys scientists from multiple scientific societies finds that the most consistent predictors willingness to take part in engagement activities with public are a belief she or he will enjoy experience (attitude), make difference through (response efficacy), and has time engage. Age, sex, field, what scientist thinks about public, perceived personal skill (self-efficacy), her his colleagues (normative beliefs) inconsistent predictors. Research may be needed find how shape...

This study looks at how United States–based academic scientists from five professional scientific societies think about eight different communication objectives. The degree to which say they would prioritize these objectives in the context of face-to-face public engagement is statistically predicted using scientists’ attitudes, normative beliefs, and efficacy as well demographics past activity, training, thinking data allow for questions such variables consistently predict views research...

Qualitative interviews with science communication trainers ( n = 24) on the role of objectives and goals in training efforts suggest that believe scientists come to a range long-term mind. However, appear focus teaching skills are relatively unlikely identifying specific as means achieving scientists’ goals. The objective consistently report emphasizing is knowledge building. Other potential such fostering excitement, building trust, reframing issues were rarely raised. Research aimed at...

With the development of information and communication technologies (ICTs), there are increasingly more Internet-based methods available for older adults besides traditional (e.g., in-person or landline phone). However, adults' preferred remain under-investigated. The purpose this study is to explore preferences patterns in United States, with emphasis on technologically-mediated environments. In study, 17 semistructured interviews were conducted participants from a midwestern state States....

Many adults with type 2 diabetes (T2D), living in rural communities, are not optimally managing the disease through their diet and physical activities. Mobile apps have potential to facilitate self-management activities, such as providing educational content, assisting problem solving, self-regulation. The goal of this study was understand perceived barriers, benefits, facilitators among T2D regarding use free mobile available Apple App store or Google Play for management behavior...

The current study explores the degree to which two-way communication is applied in science contexts North America, based on experiences of trainers. Interviews with 24 trainers suggest that scientists rarely focus applying tactics, such as listening their audiences or tailoring messages audiences' needs. Also, although generally recognize value communication, it seldom addressed trainings. importance fostering interactive dialogical between and public, thus emphasizing more during training,...

This study identifies key characteristics of current science communication training programs based in North America. We report findings from semistructured interviews conducted with trainers ( N = 32) that examined programs’ curricula, trainees, and impacts. Findings suggest the landscape is one where a range well-intentioned individuals groups provide guidance to mostly self-selecting scientists. Training typically involves helping scientists find refine their own message then expecting...

This study investigated how communication scholars view scientists’ public engagement as well differences between these and natural physical scientists think about the topic. The used surveys of authors who recently published in five journals related to science alongside from three prominent professional societies. results suggest that ( N = 362) shared some views with 307, 373, 372) regarding performance, factors influence activities, objectives, but potentially important were observed...

The present study investigated the effects of communication styles, source expertise, and audiences’ preexisting attitudes in contexts debate regarding genetically modified organisms. A between-subject experiment ( N = 416) was conducted manipulating styles (aggressive vs. polite) expertise communicator (scientist nonscientist) blog articles. results showed significant individuals’ on writer likability message quality, depending style used. Expectancy violation found as a mediator that...

Seminal reports, based on recommendations by educators, scientists, and in collaboration with students, have called for undergraduate curricula to engage students some of the same practices as scientists-one which is communicating science a general, non-scientific audience (SciComm). Unfortunately, very little research has focused helping develop these skills. An important early step creating effective efficient understanding what baseline skills prior instruction. Here, we used Essential...

An online experiment (N = 303) explored the effects of ad-video thematic congruence and ad format on recall recognition for attitudes toward persuasive environmental videos paid commercials YouTube. Pairing YouTube with congruent advertisements enhanced both messages advertisements. Congruent in-stream were strongest in affecting advertising contents. A negative effect occurred evaluations advertised companies where ads rated less favorably. In-stream elicited better memory but favorable...

This study examined the influences of perceived distance to communicator on effects aggressive style (i.e. personal attacks and intense languages) in communicating scientific issues such as COVID-19 public. With a multi-site experiment ( N = 464), we found that aggression led heightened violation expected social norm regarding communication styles. However, interpretation varied depending individual’s communicator. Close articulated urgency severity risks conveyed with aggression, which...

Abstract Rapid innovations in media technologies have ushered diverse entertainment avenues, including politically oriented content, presenting both novel opportunities and societal challenges. This study delves into the implications of burgeoning deepfake phenomenon, particularly focusing on audience interpretation engagement with parodies, a quintessential example “misinfotainment.” Additionally, it examines potential impact artificial intelligence (AI) disclaimers understanding related...

A survey ( N = 524) examined how frequently college students engage in multitasking with social media, texting/instant messaging (IM), and music while studying/working what motivates them to multitask each medium. Four out of five participants multitasked Facebook texting/IM, two three music. Habit was the strongest motivation for that positively predicted frequency. Overall, Facebook, differed by motivations. Multitasking associated entertainment efficiency needs, Facebook/texting/IM...

A randomized experiment of 1,024 U.S. adults was conducted to examine the effect war on science frame perceptions scientists’ credibility. Because recent use this is a response Trump Administration, those who politically align with him (e.g., conservatives) are likely experience identity threat when confronted frame. Results show that viewed as aggressive, prompted conservatives report lower agreement scientist credibility index than liberals, suggesting has potential further polarize science.

The current study examined the effects of aggressive communication styles on individuals’ pro-environmental behavioral intentions. Two underlying mechanisms—psychological reactance and expectancy violation—as well as moderating role played by political ideology were investigated. An online experiment ( N = 423) was conducted results showed that more style likely to trigger psychological violation expectation, liberals responded negatively message than conservatives, an important mediator....

We have witnessed an increasing amount of science podcasts, and it has emerged as important venue for communication. From a strategic communication perspective, this study investigated how podcasters view communication–related goals objectives, well the tactics they use in producing content based on theory planned behavior. A survey ( N = 147) with showed that see excitement interest their most prioritized objective present value over time. In addition, our results frequently tactics, but...