Purpose This paper aims to understand the factors that affect consumers’ adoption of mobile wallet as an alternative method making payments purchase goods and services. Design/methodology/approach A survey over 210 phone consumers was made. The study added two additional constructs – perceived regulatory support (PRS) promotional benefits (PBs) proposed integrated approach understanding adoption. hypothesized relationships were analysed via structural equation modelling. Findings results...

Purpose – The advent of mobile telephony devices with strong internet capabilities has laid the foundation for commerce (m-commerce) services. purpose this paper is to empirically examine predictors m-commerce adoption using a modification widely used technology acceptance model and unified theory use model. Design/methodology/approach data were collected from 213 respondents by means an online survey. analyzed through multi analytic approach employing structural equation modeling (SEM)...

Purpose The purpose of this paper is to determine the key factors influencing mobile shopping adoption intention and actual usage in backdrop moderating effect gender age. Design/methodology/approach study identifies eight independent variables including two relatively new variables, i.e. perceived regulatory support (PRS) benefits, proposes an integrated framework understand behavior. A total 304 device users were surveyed using a comprehensive questionnaire. collected data utilized analyze...

Today, with the rapid advancement of technology, Artificial Intelligence (AI)-powered chatbots have become omnipresent across sectors like e-commerce, travel, hospitality, banking, EdTech, etc.; but they still haven't been predominantly adopted by academic libraries. This paper reports on a qualitative study aimed to explore perceived risks and challenges behind adoption in libraries how could help deliver superior experience all library users as well stakeholders. We conducted interviews...

Summary Artificial intelligence empowered Chatbots are altering the nature of service interfaces which has further resulted in raised expectations from to understand customer's social interactions and respond them within turnaround time. To close this research gap, we conduct an exploratory study two phases‐industry's perspective B2B analyze results with help NVIVO 12 plus Leximancer. The findings reveal perceived risk respect is high, complex pricing structure along nonavailability testing...

Purpose The purpose of this paper is to understand the influence online brand communities on customers’ attitude, who engage with such communities, and their further purchase intention (PI). Design/methodology/approach A conceptual framework was developed by reviewing literature then validating it in context customers, engaged Facebook pages. empirically examined perceived usefulness, ease use, social attachment (AWB) attitude towards PI; alongside AWB PI, from 206 responses gathered an...

Purpose This paper attempts to identify emerging themes that focus on customer experience of culinary tourism international tourists who opted for food tours in Delhi. Design/methodology/approach The uses a multi-method approach data collection. A thorough review literature was conducted followed by gaining insights from the industry experts and tentative thematic table established. Thereafter, secondary comprising 1,744 reviews world’s leading travel website – Tripadvisor.com analysed using...

Purpose The purpose of this paper is to understand the customer attitude and perception towards online brand communities (OBCs) purchase intention (PI). also analyses moderating effects age, income internet usage on relationship among proposed variables. Design/methodology/approach study employed a multi-analytical approach through use structural equation modelling neural networks test framework. information was obtained from 236 respondents using web-based questionnaire survey. Further,...

Brand polarity has gained considerable attention among researchers all over the world. Brands are trapped in a dilemma of love and hate experienced by their users. They trying hard to place themselves favourable position which could fetch them more revenue positive electronic word mouth (e-WOM). Most literature branding revolves around brand satisfaction, loyalty, equity image, but there relatively lesser studies discuss (BH). However, it is crucial emotion related brand. Therefore, this...

Companies with product line consisting of multiple brands very well understand the weightage parent brand reputation as a seal approval to consumers. This understanding not only helps them bolstering other products but also creates powerful voice and resulting equity. Brand equity is understood help dimensions in existing literature. In addition this, many researches on extension have traced pivotal change owing variation attitude However, little amount significant contribution has been...

Adoption of “Industry 4.0” technologies in construction is rising recent years due to intervention government and non bodies for combating environmental challenges. In order understand various enablers that influence “adoption Industry – technologies, this study conducted assessing degree Indian construction. A hybrid MCDM approach using Fuzzy SWARA COPRAS named as ARank-FSC proposed. “SWARA” aids obtaining relative weights while helps ranking selecting most efficient amongst them. The...

Brand extension is an important strategy to utilize the credibility of brand and minimize advertising costs. The used in various industries these days but fast moving consumer goods (FMCG) such industry which lie closer a consumer, hence immediate effect any can be properly viewed this industry. study attempt provide framework examine effects on parent equity. It based two real FMCG brands Indian market their extensions. Two frameworks are shown Saffola Fortune with sample size 285 278...

Brand extension as a strategy is used by corporates for increasing profits. It an approach new product development. extensions have already been studied in the past few years, however, till now not evaluated with help of structural equation modeling (SEM) and neural networks (NNs) integrated approach. The NNs to analyze nonlinear influence data without prior knowledge such influences. SEM helps validate framework proposed study significant variables gathered through are input NNs. major...

Purpose Social networking sites (SNSs), especially Facebook, have made deep inroads in the teaching-learning process worldwide. The purpose of this paper is to understand key factors which influence a students’ intention use Facebook for academic usage. Design/methodology/approach A web-based questionnaire survey was administered among 218 students enrolled higher education programme universities/institutions National Capital Territory Delhi. relationship proposed variable were tested...

Emotional branding is a powerful strategy that has significant influence on consumers final purchasing decisions, and marketers have used it extensively. The purpose of this research to create multifactor instrument for measuring emotional branding, show can predict consumer behaviour investigate the mediating role celebrity endorsement (CE) in relationship. study divided into three sections. A multistage scale development validation process was initial step. Exploratory factor analysis...

Purpose Despite the severe impact of COVID-19, Maldives was one top destinations which witnessed decent tourist arrival amid pandemic. This study aims to analyze luxury hospitality experiences guests COVID-19 Design/methodology/approach is exploratory in nature. analyses 4,302 real-time customer reviews using sentiment and thematic analysis with help NVIVO 12 plus Leximancer. Findings The findings suggest travel products as well services associated resorts needs be revisited. Staff more...

Mergers and acquisitions (M&A) are critical to achieving growth in intense globalisation for healthy inorganic expansion of business firms. However, a relatively large number M&A fail or can achieve suboptimal results. Previous studies that have attempted analyse failed cases focused on financial strategy perspectives, thus not being able explain the causes failure. This accentuates need shift focus more qualitative human aspects drive social-cultural adjustment process M&A. Our analysis...

Abstract Artificial Intelligence empowered Chatbots are altering the nature of service interfaces which has further resulted in raised expectations from to understand customer’s social interactions and respond them within turnaround time. To close this research gap, we conduct an exploratory study two phases-Industry’s perspective B2B analyse results with help NVIVO 12 plus Leximancer. The findings reveal perceived risk respect is high, complex pricing structure along non-availability...