Brand activism, defined as a brand's act of taking public stand on sociopolitical issues, has emerged new marketing tactic in recent years. Many brands use social media to communicate their ideas and values with consumers. Guided by the theories cognitive behavioral, congruity, attribution, identity, this study provides an integrative framework that incorporates two brand factors (brand-sociopolitical cause fit self-serving motive) (attitude trust) explain process how activism influences...

This study investigated consumer responses to online behavioral advertising (OBA), particularly focusing on the role of perceived ad relevance and privacy concern as key perceptual factors influencing consumers' attentional, attitudinal, such ads. An survey with a sample 292 U.S. consumers reveals that respondents were somewhat strongly concerned about risks regarding collection potential misuse activity data, but did not seem perceive OBA be personally relevant. However, was found strong...

This cross-sectional study investigated the risky sexual behaviors of American college students, focusing on associations between condom use practices and various risk factors including drinking before sex, history non-injection drug use, hookup experiences, one-night stands. Data collected from a total 325 sexually active students recruited via convenience sampling method was analyzed. revealed significant association inconsistent alcohol consumption prior to hooking up, Participants who...

Objective:The purpose of this study was to investigate the levels unmet needs and quality life (QOL) among family caregivers (FCs) cancer patients characterize relationship between QOL.Methods:A descriptive correlation design used. Data were collected by convenience sampling during 2013 from 191 FCs who visited an outpatient center in a general hospital Korea. The comprehensive assessment tool for cancer-caregivers Korean version Caregiver QOL Index-Cancer used measure QOL,...

Over the past two decades, everyday users have become a prominent force in advertising landscape. They actively participate conversations with and about brands by creating, amplifying, interacting brand-related messages. These user activities generate large volumes of structured unstructured data that advertisers can mine to understand consumer interests preferences. In this article, we survey insights from user-generated content literature through computational lens offer road map for...

Abstract Aims To test a model of the relationship between nurses’ burnout and emotional labour using structural equation modelling to identify mediating effects workplace violence. Background Nurses are group that experiences high exposed various types violence in clinical setting. Burnout is related exposure violence, but alternatives reduce context (e.g., reduction violence) have not been extensively investigated. Design This study adopted cross‐sectional design. Methods A convenience...

Purpose The purpose of this paper is to examine the way message source and presence positive social cues influence evaluations (attitude toward corporate responsibility (CSR) company, word-of-mouth intention support campaign) decreased use CSR messages on Facebook. Design/methodology/approach In context Facebook, study adopted 2 (message source: a in sponsored ad format vs posted by another Facebook user) × (social cue: highly salient, no cues) factorial experimental design. Findings main...

Abstract The balance between mitochondrial fission and fusion is essential for cellular homeostasis, with imbalances implicated in numerous diseases, making these dynamics biomarkers. However, morphological analysis of mitochondria using fluorescence electron microscopy limited by phototoxicity, photobleaching, an inability to capture live cell dynamics. This study utilizes Holotomography (HT) imaging the HT-X1 system non-invasive, real-time, 3D morphology without need fluorescent staining....

This study examines the role of source trust in viral ad diffusion, specifically impact on reach and speed diffusion. It tests feasibility using computer-algorithm-generated social media metrics, indicating degree to which each person is trusted by others within a network, for trust-based seeding strategy, future research advertising. Applying theory computational approach real-life cases, this found that only small proportion users exposed ads tend contribute those with higher scores make...

Abstract Using the 2017 Pohang earthquake in South Korea as a natural experiment, we examined responses of population. By constructing counterfactual using synthetic controls, found that significantly decreased local To investigate mechanisms population decrease, gathered administrative data on universe address changes and self-reported reasons for migration. While out-migration due to residential environment increased significantly, job-related migration showed little change. This also led...

Abstract The COVID‐19 crisis provided an opportunity for information professionals to rethink the role of in individuals' decision making such as vaccine uptake. Unlike previous studies, which often considered a single factor among others, this study examined impact quantity and trustworthiness on people's adoption vaccination decisions based model. We analyzed Preventive Behavior Survey data collected by Massachusetts Institute Technology from Facebook users ( N = 82,213) 15 countries...

Disability scholars have recently highlighted social work professional organizations' lagging pace in adopting disability advocacy within diversity agendas and questioned the adequacy of content accredited curricula. Amid growing concerns, measures to assess attitudes workers toward disability-related issues are needed. Using a sample 237 students, current study details development validation Social Worker's Attitudes Toward Scale, multidimensional measure workers' as related roles. Initial...

<h3>ABSTRACT</h3> Using a computational analysis, so-called big-data approach, this study examines how brands9 Facebook posts affect consumers9 electronic word-of-mouth behavior. The findings suggest that the use of multimedia content—such as photo and video, brand9s name, hashtag (<i>i.e.</i>, "#"), subjective word, or social word—increases behaviors regarding brand posts. Practical academic implications are discussed on basis these findings.

This article substantiates the need for a gender-sensitive approach to research on economic behavior of inhabitants Arctic in context region's industrial development. The also emphasizes one category indigenous peoples North as separate subject field sociology. purpose is development model residents region based use methods sociological research. paper presents findings carried out areas Russian where industrialization underway, well survey focused impact COVID-19 pandemic peoples. principal...

Abstract This paper studies the impact of immigration on native labor market outcomes in South Korea. We exploit variation flows an education-experience cell and find that, average, has no harmful effect wages or employment workers. However, there is a great heterogeneity wage effects across education groups: high school dropouts suffer from adverse effects, whereas for college graduates are positive. potential explanation these differential suggestive evidence degree substitution....

This study tests the effects of social information cues on ad responses and consumer decision making processes in domain unfamiliar product adoption. The findings show that participants having a huge size network are particularly responsive to featured ads, showing an inverted U-shape pattern purchasing intentions as number prior purchasers increased. Findings suggest targeting marketing strategies service platforms.

Although the literature on upselling has investigated different aspects of inducing upselling, there are limited discussions effect past transactions customers’ acceptance upsells. Building expectation-confirmation and reference dependence theories, this study utilized mixed-effect regression analysis to explore extent which upsells changes in response their prior experience unexpected gains via free upgrades. The results show that customers accept spend more offers when they have...