Purpose This paper aims to explore the impact of live streamer authenticity (LSA) on purchase intention in tourism e-commerce streaming, with a focus boundary conditions and underlying mechanisms. Design/methodology/approach The data collected from 451 participants were analyzed using structural equation modeling. Findings found that four dimensions LSA – sincerity, truthfulness endorsement, expertise uniqueness positively influenced intention, while visibility did not. In addition,...

Based on event systems theory, this study examined the impact of COVID-19 pandemic consumers’ impulse buying, as well underlying mechanisms and boundary conditions from perspective individual consumers. Results three experiments (N = 437) show that, first, enhanced buying behavior. Second, two key elements, loss control anxiety, mediated relationship between buying; third, moderate thinking (also known Zhong-Yong thinking) moderated buying. The findings indicate that in consumers with low...

Purpose This paper aims to explore the matching effect of hospitality brand image (cool vs non-cool) and service agents (Artificial intelligence [AI] human staff) on attitude, with a focus assessing role feeling right as mediator failure moderator. Design/methodology/approach tested hypotheses through three experiments Supplementary Material experiment, which collectively involved 835 participants. Findings The results indicated that adoption AI by cool brands can foster enhance consumers’...

Abstract Zebrafish gonadal sexual differentiation is an important but poorly understood subject. Previously, we have identified a novel insulin-like growth factor (Igf) named 3 (Igf3) in teleosts. The importance of Igf3 oocyte maturation and ovulation has been recently demonstrated by us zebrafish. In this study, further found the essential role A differential expression pattern igf3 between ovary testis during sex (higher level than testis) was An knockout zebrafish line established using...

An eco-label is an important tool for identifying green products in the marketplace. Most eco-labels, however, present a single icon that simple and carries limited information, thus creating cognitive barriers consumers. As result, eco-labels might not always effectively promote consumption. Based on dual coding theory spatial contiguity effect, this study investigated effect of “joint presentation information” (JPEI), which adds (functional/emotional) descriptive text to improving...

Abstract This study aimed to reveal the associated risk factors for latent tuberculosis infection (LTBI) detected by T-SPOT. TB assay among health care workers (HCWs) at different working locations or job categories in China. cross-sectional included 934 HCWs who underwent assay. Demographic and social characteristics of participants, including age, sex, categories, department/ward duration healthcare service, were recorded. Among HCWs, 267 (28.5867%) diagnosed as having LTBI with positive...

In this paper, we investigate the multiple attribute decision making(MADM) problems for evaluating security of wireless sensor networks with interval-valued intuitionistic fuzzy information. We utilize hybrid geometric (IVIFHG) operator to aggregate numbers corresponding each alternative and derive overall value alternatives, then rank alternatives select most desirable one(s) according score function accuracy function. Finally an illustrative example has been given show developed approach...

With the large number of online courses currently available, learners may have difficulty choosing appropriate course, so education institutions launched a free trial marketing approach. The factors influencing learners’ continuous usage in mode course become prominent and meaningful topic. Online platforms also introduced series virtual management services for learning through communication media, but their effectiveness has not been fully studied. Based on updated DeLone McLean information...

The resources in the engine room are comprised of many factors, meanwhile, numerous factors affecting these resources. All necessarily simplified and hierarchized so that studies or practice on engine-room resource management (ERM) have clear priorities. As such, analytic hierarchy process (AHP) was utilized as study technique for this purpose. Five categories were specified top criteria. These include personnel resources, consumable information equipment environmental Twenty-two...

This paper studies the consignment auction as an allocation mechanism for emission permits among polluting firms. By assuming firms have non-increasing marginal values and linear bid functions, we characterize equilibrium in a divisible with positive trading volumes unique price. We further compare its uniform-price counterpart. show that acquire revenues from selling their consigned permits, they incentives to overstate demands, which results higher price than auction; nevertheless, ex post...

This article covers a theory of dense subsets in general semigroups, including basic algebraic properties and disjunctive subsets, characterizations subset preserving homomorphisms some remarkable elements.

The evaluation model of entrepreneurial practice effect college graduates has the problem that growth rate opportunity-based entrepreneurship index and survival-based are too low in process application. An based on entropy weight method is designed to solve above defects. Extracting influence factors graduates' entrepreneurship, obtaining important antecedent variables introduce negative flow, calculating entrepreneurs' power method, expression formula total value expertise, constructing...