Assesses how branded ingredients affect consumer product quality perceptions, confidence in evaluations, taste purchase likelihoods, and reservation prices of host brands varying quality. In two experiments, we find that consistently positively affected moderate‐quality brands, but only occasionally higher‐quality brands. Suggests managers both moderate consider implementing ingredient strategies, albeit for different reasons. While can improve their competitive position by using...

Managers often extend brands to different quality levels (e.g., Charmin's lower-quality Charmin Basic), which may increase sales but risks diluting brand image. This study examines such line extensions by testing middle-quality Giovanni's pasta sauce [fictitious], Foster's beer [real]) that offer higher-quality Magnifico) or Grog). A robust asymmetry emerges in improve evaluation far more than damage it. The prevails across various perceptual and evaluative dimensions, multiple product...

Abstract Advertisers are constantly seeking ways to increase the persuasive power of their ads. To that end, advertisers encouraged match advertising's executional elements (e.g., spokespersons, visuals, etc.) with consumer's motivation, opportunity, and ability (MOA) process brand information from advertising. A less‐considered approach is select will consumer ability. Following this approach, current study examines typography, a potentially critical but relatively underinvestigated...

<h3>ABSTRACT</h3> Although marketers generally consider homosexuals to be a desirable market segment, they are not targeted using mainstream media because it is expected that heterosexuals will react negatively homosexual advertising messages. However, this study found consumers9 response heterosexual or content was affected by the type of imagery used in advertisement and gender sexual orientation consumer viewing advertisement. The findings indicate consumers should use incorporating gay...

Studies of grocery sales show that consumers store brands switch to (price) discounted national more than brands. Such asymmetric price competition can be explained with numerous mechanisms proposed here and elsewhere. We report a choice experiment replicates favoring higher-quality competitors demonstrates quality lower-quality competitors. Also demonstrated are multiple contributing competitive asymmetries, where dominance involving the otherwise preferred brand is particularly potent...

Thank you for your interest in spreading the word about The BMJ.NOTE: We only request email address so that person are recommending page to knows wanted them see it, and it is not junk mail. do capture any address. Username * Your Email Send To You going following Drug's 5000% price rise puts spotlight on soaring US drug costs Personal Message CAPTCHA This question testing whether or a human visitor prevent automated spam submissions.

Journal Article Spokesperson Fame and Vividness Effects in the Context of Issue-relevant Thinking: The Moderating Role Competitive Setting Get access Timothy B. Heath, Heath Search for other works by this author on: Oxford Academic PubMed Google Scholar Michael S. McCarthy, McCarthy David L. Mothersbaugh Consumer Research, Volume 20, Issue 4, March 1994, Pages 520–534, https://doi.org/10.1086/209367 Published: 01 1994 history Received: October 1992 Revision received: August 1993

As organizations are striving to increase customer loyalty through relationship marketing programs, more firms implementing penalty policies that impose fees or charges (e.g. airline reticketing fees) on customers fail comply with purchase agreements. While penalties intended compliance agreements, they may also reduce and negative word‐of‐mouth communications. Owing a paucity of available research, the authors conducted national consumer survey determine, first, if compliance, loyalty,...

Abstract Purpose – This paper aims to provide an insight into the actions required by trust officers improve customer satisfaction during a time of difficult economic and regulatory conditions. Design/methodology/approach A total 96 bank located in USA were surveyed using mail questionnaire. Findings Increased compliance regulation financial industry problems 2008 2009 have had only minor negative impact on satisfaction. Success maintaining levels has come from customer‐focused corrective...

Retrospective cohort study. To find out: (1) if the energy of trauma (high and low) influence outcome after cervical spinal cord injury; (2) time to decompression degree injury (complete incomplete) high- low-energy injury. Twenty-one consecutive patients with were identified from injuries unit database (eg, ball sports, diving, surfing, falls). aged-matched high-energy motor vehicle trauma) then randomly selected groups compared. All had formal American Spinal Injuries Association...

Three hundred thirty-eight endomyocardial biopsies, performed as part of the routine annual evaluation at 1 or more years after transplantation in 211 patients, were reviewed. In only two instances (0.6 %) histologic findings suggestive, but not pathognomonic, acute rejection. Both patients treated for rejection and are doing well 4 6 postoperatively. On basis results this study, we believe that yearly heart biopsies asymptomatic necessary long-term care transplantation, they should be if...

SummaryIn a prospective study of the outcome hospital or home postnatal care, patient's own preference was taken as arbiter, instead usual criteria parity and appraisal social circumstances by health personnel. Forty-eight women were discharged from up to 5 days after delivery 100 6 14 days. No harm resulted patient-selected early discharge no benefit found longer stay.

We examine the effects of traditional advertising and/or promotional items in formation brand equity for a new brand. In two-part experiment, subjects first reviewed print ad and received item that did (or not) relate to advertised Nine days later, provided measures The findings indicate (a) combining product with results greater levels (b) using or without likelihood future visit brand's website.