Ayesha Masood

ORCID: 0000-0003-2481-3543
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About
Contact & Profiles
Research Areas
  • Impact of Technology on Adolescents
  • Technology Adoption and User Behaviour
  • Knowledge Management and Sharing
  • Public Policy and Administration Research
  • Cyberloafing and Workplace Behavior
  • Digital Marketing and Social Media
  • Liver Disease Diagnosis and Treatment
  • Chronic Obstructive Pulmonary Disease (COPD) Research
  • Cardiac, Anesthesia and Surgical Outcomes
  • Management and Organizational Studies
  • Disaster Response and Management
  • Behavioral Health and Interventions
  • Innovations in Medical Education
  • Vascular Procedures and Complications
  • Employment and Welfare Studies
  • Escherichia coli research studies
  • Diversity and Career in Medicine
  • Renal function and acid-base balance
  • Inhalation and Respiratory Drug Delivery
  • Southeast Asian Sociopolitical Studies
  • Viral gastroenteritis research and epidemiology
  • Hepatitis B Virus Studies
  • Hemoglobinopathies and Related Disorders
  • Global Maternal and Child Health
  • Local Government Finance and Decentralization

Shenzhen University
2022-2024

Lahore University of Management Sciences
2017-2024

University of Lahore
2021-2023

King Edward Medical University
2022

Combined Military Hospital
2021-2022

International Islamic University, Islamabad
2022

New York University
2022

Institute of Molecular Biology and Biotechnology
2022

Continental (Canada)
2021

University of Science and Technology of China
2017-2021

Despite the increased use of Enterprise Social Media (ESM) worldwide, its adverse impact on firms’ employees, such as exhaustion, has not been researched sufficiently. This is a critical gap in literature since employees’ well-being crucial to maintaining their productivity. The current study addresses this by examining whether interruption overload and psychological transition affect relationship socio-instrumental ESM with ESM-related exhaustion employee creativity, respectively. We...

10.1016/j.jbusres.2021.03.051 article EN cc-by Journal of Business Research 2021-04-03

Abstract Administrative burden research has highlighted the multiple costs imposed by public policies and their impact on citizens. However, empirical understanding of citizens’ responses to such burdens remains limited. Using ethnographic data doctors applying for maternity leave in Pakistan, this article documents strategies used citizens navigate administrative faced them. Our findings suggest that these are based an individual’s cache social, cultural capital, economic capital. Based our...

10.1093/jopart/muaa031 article EN cc-by-nc Journal of Public Administration Research and Theory 2020-08-04

Purpose The purpose of this study is to investigate the impact enterprise social media (ESM) use on two trust dimensions – affect-based (ABT) and cognition-based (CBT) as mediators in relationship between ESM knowledge sharing. In first stage proposed model, authors also consider transparent communication (TC) personal blogging with colleagues (PBC) during work non-work hours moderators that reshape levels subsequently promote sharing within organisation. Design/methodology/approach...

10.1108/jkm-11-2021-0880 article EN Journal of Knowledge Management 2022-08-01

The study investigates how the excessive use of social networking sites (SNSs) on smartphones for social, hedonic, and cognitive purposes leads to three types technological friction; namely, friction between technology family, work, personal health (T-FWP friction), with moderating role guilt feelings, results in strain consequently intention discontinue SNSs. Time-lagged data collected from 505 smartphone-based SNS users provide general support our hypotheses.

10.1080/10580530.2020.1732527 article EN Information Systems Management 2020-02-26

While the sizable body of research focuses on various psychological effects enterprise social media (ESM), connecting link between ESM and cyber-slacking is still very sparse. Drawing from theories affordance bonding, we propose that negative relationship four genres (i.e., visibility, association, editability, persistence) mediated by bounding at workplace. Using a sample 277 respondents, found technology (except for persistence affordance) relates to bonding workplace, which in turn...

10.1080/10447318.2020.1752475 article EN International Journal of Human-Computer Interaction 2020-04-29

Purpose The phenomenon of mobile social networking site (SNS) addiction has become increasingly severe nowadays and brings adverse outcomes to users’ daily life work efficiency. However, there are relatively few research probes into the formation process SNS behavior, how demographic factors (e.g. gender age) influence behavior. Adopting stimulus–organism–response (S–O–R) framework, this study examines effects three types technological functions (enjoyment, sociability information value) on...

10.1108/k-05-2019-0367 article EN Kybernetes 2020-01-16

Abstract Research on street‐level bureaucrats has identified their role as policy entrepreneurs through the adoption and advocacy of innovations. This article adds to this research by underscoring how use creativity improvisation find contextual solutions for emergent local problems in response scarcity. We suggest that these practices repair allow frontline bureaucracies deal with personnel, process, material scarcity maintain public service delivery even resource‐scarce environments. Using...

10.1111/puar.13414 article EN Public Administration Review 2021-07-13

BACKGROUND--Inhaled nebulised morphine may reduce breathlessness in patients with lung disease, although the results of controlled trials are conflicting. A direct action on has been postulated. This study aimed to investigate whether reduced exercise-induced chronic obstructive pulmonary disease (COPD) and determine if this was a local effect or occurred after systemic absorption. METHODS--A double blind, randomised, crossover performed 12 men COPD compare effects (10 25 mg), equivalent...

10.1136/thx.50.6.629 article EN Thorax 1995-06-01

Through their gendered spatial practices, women in Pakistan re-negotiate and contest the multiple social material restrictions daily mobility to reclaim urban transit spaces, specifically, roads. Ethnographic research on automobile use driving with doctors Lahore, reveal relationship between these strategic practices educational occupational choices of women. These spatially embedded, intentional doctors, contingent economic positions, are directly linked emerging identities changing...

10.1080/0966369x.2017.1418736 article EN Gender Place & Culture 2017-12-29

Smartphone-based Social networking sites (SNS) use changed the ways that individuals are increasingly becoming free and flexible to engage in social media wherever whenever they like. However, there have been few studies ask possible adverse effects of late-night usage SNS. The current aims explore extreme social, cognitive, hedonic usages media, such as poor sleep quality (PSQ) cognitive function depletion (CFD). Drawing from stress–strain-outcome ego-depletion theories, we argue SNS is a...

10.1080/0144929x.2020.1773538 article EN Behaviour and Information Technology 2020-05-31

In recent research on information systems (IS), the advantages of social networking sites (SNS) in education field have received widespread attention. However, excessive use SNSs will negatively impact students academic performance, leading to discontinuation intentions media. Therefore, this study aims investigate an extended model drawing stress-strain-outcome (SSO) theory and transactional stress examine adverse effect SNS stressors performance. The required data from target population...

10.1177/21582440221079905 article EN cc-by SAGE Open 2022-01-01

Purpose Grounded in the framework of social learning theory (SLT), current study explores impact leaders’ unethical proorganizational behavior (UPB) on their subordinates’ self-management and moral self-efficacy, which, turn, affect knowledge hiding sharing among followers. This aims to examine how instrumental thinking influences relationship between leader UPB subordinate behaviors, shaping hiding. Design/methodology/approach Using a longitudinal approach, this research uses two-wave data...

10.1108/jkm-05-2023-0382 article EN Journal of Knowledge Management 2024-05-21

Using the theoretical framework of inequality regimes, this article offers a reconceptualization purdah as it is practised, lived and experienced by women doctors Pakistan. Based on an ethnographic study Pakistani doctors, research indicates that practising in workplace perceived doing femininity within hegemonic masculine culture In organizations, individual institutionalized practices create gendered substructure which marginalizes dictating norms conduct, international ethics,...

10.1111/gwao.12308 article EN Gender Work and Organization 2018-10-28

Social networking site (SNS) providers and information system (IS) researchers are becoming increasingly interested in the factors that cause individuals to quit SNS. This study integrates psychological neurocognitive perspectives examine effects of poor sleep quality on intention quit. We utilise stress–strain–outcome, guilt, ego depletion theories argue excessive use smartphone-based SNSs at night decreases quality. Poor increases failure self-control SNS thereby increasing tested...

10.1080/0144929x.2020.1740787 article EN Behaviour and Information Technology 2020-03-12

The inhalation of nebulized morphine has been advocated to treat dyspnoea and pain in patients with cancer. We have compared plasma concentrations healthy volunteers after (50 mg 4 ml saline), oral (10 solution) intravenous (5 mg) sulphate. Bioavailability was estimated by dividing the concentration AUC/dose that obtained morphine. Peak were achieved more rapidly than morphine, occurring within 10 min all subjects. systemic bioavailabilities (mean ± s.d.) 5 3% 24 13% for routes respectively....

10.1111/j.1365-2125.1996.tb00192.x article EN British Journal of Clinical Pharmacology 1996-03-01

Brexit and Trump’s victory in the United States has sparked renewed academic interest far-right populism. However, this discourse remains remarkably orientalist its tenor rhetoric. The focus of debates restricted to dissecting rise populism Global North West, while similar movements South East remain largely ignored. We argue that contemporary about is based on fundamental assumption ‘normal’ West becoming ‘abnormal,’ question abnormality or lack thereof proverbial Orient not taken up...

10.1177/1350508419828572 article EN Organization 2019-02-22

Bureaucracy is deeply implicated in the biopolitical regimes that create and render invisible social waste—individuals classified as abnormal, deviant, or useless—in contemporary societies. According to previous theorists, bureaucracy able carry out this critical task through moral distance reliance on technical efficiency. By specifically focusing street-level bureaucrats, a unique tier of which often afforded neither nor clear directions, article explains microprocesses classification,...

10.1177/1350508419883382 article EN Organization 2019-11-06

Maternity leave forms the mainstay of work–life policies aimed towards creating an inclusive and diverse workplace. While extensive research has examined impact maternity on women's participation, progress retention in labour force, institutional micro‐social foundations implementation interpretation these remain underexplored. Based ethnographic study Pakistani women doctors, this explores intersection different logics prevailing various institutions — family, state profession involved...

10.1111/gwao.12448 article EN Gender Work and Organization 2020-04-04

Introduction Enhanced recovery after surgery (ERAS) protocols have been widely studied in elective abdominal surgeries with promising outcomes. However, the use of these emergency has not investigated. This study aimed to evaluate ERAS application outcomes via early oral feeding compared regular postoperative care patients undergoing perforated duodenal ulcer repairs surgeries. Materials and methods We conducted a randomized controlled trial at Surgical Unit 1 Benazir Bhutto Hospital from...

10.7759/cureus.12553 article EN Cureus 2021-01-07

Iron deficiency anemia (IDA) during pregnancy is a widespread disease associated with adverse effects on both the mother and fetus. Objectives: To determine effectiveness of intravenous ferric carboxymaltose (FCM) versus iron sucrose (IS) for improving hematological parameters in pregnancy-related anemia. Methods: This Quais experimental study was conducted over six months from January 2024 to June at Rai Medical College Sargodha. A total number participants n=120 pregnant IDA women...

10.54393/pjhs.v6i2.2328 article EN cc-by Pakistan Journal of Health Sciences 2025-02-28
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