Abstract This study tested for intermedia agenda-setting effects among explicitly partisan news media coverage and political activist group, citizen activist, official campaign advertisements on YouTube—all in support of the same candidate. The setting this investigation was organization MoveOn.org's "Obama 30 Seconds" online ad contest, which held during 2008 U.S. presidential election primaries. data provided evidence first- second-level relationships. Partial correlations revealed that...

This study tests agenda-setting theory and the agenda-melding hypothesis in context of brand actors virtual communities. The aggregate attribute agendas brand-controlled communications, news media content, a community are analyzed. results indicate positive relationship between agenda agenda, an unexpected negative agenda. In terms melding, data that community, when divided by various demographic measures into subgroups, reflects remain similar to

In an effort to advance knowledge of the online agenda-setting process during a trigger event, this longitudinal macro-level study explores over-time relationship between US news media attention and aggregate search interest public in BP plc throughout Gulf Mexico oil spill 2010. The results provide strong evidence interactive two-way street transfer salience agendas. addition slower-moving, basic effects coverage volumes on query volumes, documents instance faster-moving “reverse agenda...

The purpose of this study was to assess the value Second Life among post-secondary instructors with experience using as an educational tool. Using Everett Rogers's diffusion innovations theory, survey respondents (N = 162), were divided into three adopter categories: innovators, early adopters and majority. Respondents from 15 countries 25 academic disciplines, indicating considerable potential innovation has be adopted across many different borders in areas academe. Nearly 94% said they...

Using a multidisciplinary case study approach, including in-depth interviews, survey and text analysis, this research analyzes how U.S.-based fast-casual restaurant chain Chipotle Mexican Grill purposefully communicates its corporate social responsibility (CSR) programs to publics brand personality is perceived by community. Previous (e.g., Hoeffler Keller, 2002 Hoeffler, S. K. L. 2002. Building equity through societal marketing. Journal of Public Policy & Marketing, 21(1): 78–89....

Purpose – While investor relations have become an established corporate function, research into how officers (IROs) practice measurement and evaluation is limited. The purpose of this paper to examine which approaches metrics IROs use gauge their success. Design/methodology/approach To address gap in the literature, study surveyed ( n =384) membership National Investor Relations Institute (NIRI), world's largest association, on topic evaluation. Findings results indicate that strongly (80...

To investigate the role of strategic political communication in governing, this study comprehensively examined presidential agenda-building associations at three levels during first six months U.S. president Barack Obama's second term. Multiple information subsidies, national news content, and policymaking activity were monitored. The results revealed solid support for all (i.e., object salience, attribute network among objects or attributes), but linkages with media coverage not uniform...

In an effort to advance agenda-setting theory in the web environment, this study examined shifts newswire coverage and search interest among Internet users President Obama during first two years of his administration (2009-2010). Both volume valence media influenced attention, with exerting a stronger effect. Coverage was also driven by trends. The impact on relatively than reverse, though it moved at slower pace. These findings suggest reciprocal, more complex process salience transmission online.

This study examined the intercandidate agenda-setting hypothesis in setting of proxy contests that featured dueling public relations efforts between corporate actors to garner stakeholder support. Through a series content analyses, this analyzed news releases and shareholder letters issued by competing candidates twenty-five largest held US markets from 2005 2009. After controlling for influence media coverage, significant support was found issue linkages, thereby extending research...

Purpose – Publicly-held companies collectively allocate tens of millions dollars each year to investor relations, yet little research has been conducted into how relations officers (IROs) try determine the effectiveness this investment. The purpose paper is discuss above issues. Design/methodology/approach This exploratory study based on a survey ( n =384) IROs who are members National Investor Relations Institute (NIRI), world's largest professional association. Findings Respondents...

Disruptive change has become the new normal for business and society. In turn, Agile thinking, values, principles are permeating a growing number of organizations as they try to navigate such changes. Unfortunately, many strategic communication professionals unlikely have received training in Agile. This article provides communicators with foundational understanding through examining history development from world information technology (IT) functions across enterprise; reviews major...

While global financial journalism has grown substantially in recent decades, little is known about journalists’ perceptions of the key players this news ecosystem. This study draws from research into social group hierarchies and prestige media to explore question within United States, largest market for journalists. A national survey journalists ( n = 349) shows that The Wall Street Journal Andrew Ross Sorkin New York Times are perceived as most influential outlet journalist, respectively....

Existing research has demonstrated how media elites influence journalistic practices, but much less been done to help explain why journalists grant such a high status select peers in the first place. This study explores rank allocation within news ecosystem through theoretical framework of social hierarchy. Survey data from representative sample U.S.-based financial indicate that peer perceptions prestige (i.e., deference earned by expertise, knowledge, or success) significantly and...