A5012091357- Consumer Market Behavior and Pricing
- Digital Platforms and Economics
- Merger and Competition Analysis
- Consumer Retail Behavior Studies
- Innovation Diffusion and Forecasting
- Consumer Behavior in Brand Consumption and Identification
- Economics of Agriculture and Food Markets
- Business Strategy and Innovation
- COVID-19 Pandemic Impacts
- Vaccine Coverage and Hesitancy
- Decision-Making and Behavioral Economics
- Economic Policies and Impacts
- Esophageal and GI Pathology
- Gallbladder and Bile Duct Disorders
- COVID-19 epidemiological studies
- Game Theory and Applications
- Experimental Behavioral Economics Studies
- Economic theories and models
- Customer Service Quality and Loyalty
- Supply Chain and Inventory Management
- Organic Food and Agriculture
- Pancreatic and Hepatic Oncology Research
University of Nebraska–Lincoln
2008-2024
Collaborative Group (United States)
2022
Baruch College
2010-2016
University of Pennsylvania
2008
We study competitive positioning and pricing strategies in markets where consumers seek variety. Variety seeking behavior is modeled as a decrease the willingness to pay for product purchased on previous purchase occasion. Using three-stage Hotelling-type model, we show that presence of variety reduces differentiation offered equilibrium, thereby explaining some otherwise counterintuitive findings empirical research. find firms charge higher prices Period 1 lower 2. The price 2 represents...
In the last two decades, organized retailing has transformed landscape in emerging economies, where unorganized traditionally been dominant. this paper, we build a theoretical model of and economies by carefully modeling key characteristics environment, retailers, consumers, product categories. The primary insight that obtain is competitive market comprising only advent injects efficiency into leading to reduction number retailers. This, turn, makes less competitive. Building on basic...
ABSTRACT Promoting through daily deal sites has become popular in the past few years. Groupon is perhaps best known provider of these promotions (also as online discount vouchers) to customers. Daily deals differ from traditional coupons on three important dimensions: (i) They are not offered consumers directly by firms but an intermediary, (ii) promotional depth localized tends be higher, and (iii) prepay for vouchers, then site reimburses retailer a prespecified negotiated percentage each...
The objective of this article is to study the impact differentiation and firm positioning on firm’s pricing decisions in a horizontally differentiated competitive market. We build parsimonious game-theoretic model analyse simultaneous entry firms. effect modelled as an additional cost incurred by both firms based degree between market level affecting whereby incur if they want position themselves away from centre distribution consumers. Our analysis provides some surprising results, explains...
Public health agencies have designed and implemented interventions to control the global obesity epidemic using healthfulness messaging policy changes such as taxation. These in environment marketplace dynamics shifted consumer trends challenged food producers industry. The following questions are considered industry a context: (i) Should firms offer similar or very different quality offerings? (ii) How should firm's positioning strategies change consumers' perceptions of healthful taxation...
This paper uses a game-theoretic model to examine the role of reference price for firms that vary in their quality positioning competing customers. Reference prices provide consumers with additional components utility. Building on previous research impact consumer decision making firm strategies, we focus how choose when utility is driven not only by acquisition but also transaction associated purchase and this, turn, affects firms' pricing decisions profits. Considering competition between...
The existence of reference price effects in consumer decision making is well documented prior research, but few studies focus on its implications for firms' strategic behavior. Using a competitive model, we address this gap by examining how product positioning and pricing strategies non-durable goods market (where consumers repeatedly purchase products from the category) are affected compared with benchmark situation which not pertinent. In model internal effects, find that as salience...
In recent decades, organized retailing has transformed the landscape in emerging economies, where unorganized traditionally been dominant. this paper, we build a theoretical model of and economies by carefully modeling key characteristics environment, retailers, consumers product categories. The primary insight that obtain is competitive market comprising only advent injects efficiency into leading to reduction number retailers. This, turn, makes less competitive. Building on basic insight,...
Much has changed in the wake of COVID-19 pandemic, consumer behavior notwithstanding. In this study, we explore drivers retail mobility several metropolitan areas United States under perceived risks COVID-19. We measure risk using both local and national case death counts assess response to these real-time Google Trends searches for personal protective equipment (PPE) including masks, hand sanitizer, disinfectant. further investigate effects risk, PPE, tweets on mobility, as measured via...