Mobile marketing offers great opportunities for businesses. Marketing activities supported by mobile devices allow companies to directly communicate with their consumers without time or location barriers. Possibilities marketers are numerous, but many aspects of still need further investigation. Especially, the topic advertising (m-advertising) is major interest. M-advertising addresses individualized messages via devices. The underlying paper discusses relevance m-advertising and...

With growing use of interorganizational systems, the scope interfirm collaboration has increased considerably, particularly in supply chain context. An important prerequisite is information sharing. Extant research suggests clear advantages The at hand addresses antecedents Based on findings from systems adoption and research, a structural model developed validated by quantitative survey among Austrian retailers manufacturers fast-moving consumer-goods sector. proposed analyzes effect...

Ambient advertising is an answer to increasing clutter and resulting deteriorated attitudes toward advertising. This research draws on literature human information processing, schema congruity theory, effectiveness investigate drivers of ambient under conditions literacy. We contend that incongruity as evoked by positively impacts effectiveness. develop a conceptual framework suggests four antecedents – creativity, unexpectedness, engagement, subtlety two moderating variables perceived...

This paper examines whether classic ethical theories can solve the dilemmas associated with user-controlled customization and system-driven personalization of Web sites. Based on notion that data sensitivity is not a universal concept but comes in different levels intensity, we conducted an Internet-based survey among consumers to determine their level attitudes towards customization. Our results have shown users be classified into groups who differ significantly terms sensitivity. Applying...

Mobile technologies imply many opportunities for marketing, in particular a direct communication with consumers without time or location barriers. However, some aspects of mobile marketing such as advertising still require further research. The diffusion is considered factor that may impact consumers' perceptions and behavior. Consumer attitudes toward are an important issue, but little known about the role m-commerce attitude formation. therefore differ across countries. This paper...

The management of electronic retail channels is not limited to virtual companies only. Also store‐based (stationary) retailers are expected set up distribution channels. This paper discusses the occurrence such from a European perspective. authors introduce Web‐scan framework analyze nature Web offerings and thelogistical elements e‐tailing. application this structure showed that have already invested in Web‐based activities, mainly for information and/or communication issues. set‐up strong...

Multichannel retailing can offer a wide range of synergies for retailers when their distribution channels accommodate consumers’ preferences and buying behaviors. Among the large number retail types, mail-order companies are well-suited to benefit from electronic commerce. Not only they use infrastructure experience with direct selling, but also seek Internet attract new target groups in order increase typically small, narrow customer bases. Currently, we do not know enough about antecedents...

With growing use of interorganizational systems the scope interfirm collaboration has increased considerably, particularly in supply chain context. An important prerequisite is information sharing. Extant research suggests clear advantages The presented this paper addresses antecedents Based on findings from adoption and research, a structural model developed validated by quantitative survey among Austrian retailers manufacturers fast moving consumer goods sector. proposed explains effect...

The application of the radio frequency identification (RFID) technology in supply chain has experienced increased attention academic research and practice. There is, however, a gap on antecedents RFID adoption intention which impedes an assessment diffusion future. This study elaborates structural model based technology-organization-environment framework incorporates economic perspective concept need-pull to investigate by firms. results from quantitative survey European fast moving consumer...

ABSTRACT In today's ever‐changing and modern world, user‐generated content (UGC) on the internet exerts a significant influence consumers. Therefore, understanding UGC its design is of great interest to researchers practitioners alike. One examined factor influencing submission device, such as smartphone, tablet, or laptop. Despite digital devices offering similar capabilities for creation submission, they differ substantially in their characteristics, including screen size, user interface,...

Digital cross-organizational and cross-border collaboration are emerging research issues. Significant drivers of this development collaboration-related information systems. A structured discourse is essential here, due to the practical relevance interdisciplinary nature issue. This paper presents a scientometric study on publications focusing digital in settings. We reviewed 80 articles published six leading journals, EJIS, ISJ, ISR, JAIS, JMIS, MISQ, during 2000 -2007 period. Besides topics...

Although considerable research has been conducted on the definition and classification of e-commerce business models, little integrated support impact distinct transaction phases within models. Indeed, any channel design decisions depend arrangement three phases, viz. information phase, agreement phase fulfilment phase. Whereas in literature, a complete is implicitly assumed, practice, firms exist that consciously do not all through online channel. In cases for which only certain are...