A5050647098- Digital Marketing and Social Media
- Consumer Behavior in Brand Consumption and Identification
- Technology Adoption and User Behaviour
- Knowledge Management and Sharing
- Team Dynamics and Performance
- ICT Impact and Policies
- Media Influence and Health
- Customer Service Quality and Loyalty
- Social and Intergroup Psychology
- Social Media and Politics
- Cultural Differences and Values
- Impact of Technology on Adolescents
- Human Mobility and Location-Based Analysis
- Consumer Retail Behavior Studies
- Innovation Diffusion and Forecasting
- Memory Processes and Influences
- Psychology of Moral and Emotional Judgment
- Aesthetic Perception and Analysis
- AI in Service Interactions
- Color perception and design
- Marketing and Advertising Strategies
- Misinformation and Its Impacts
- Visual Attention and Saliency Detection
- Public Relations and Crisis Communication
- Focus Groups and Qualitative Methods
University of Washington
2005-2023
Seattle University
2019
Paccar (United States)
2015
Vanderbilt University
1998-2006
University of Illinois Urbana-Champaign
1996
The authors investigate the impact of Web site design investments on consumers’ trusting beliefs and online purchase intentions. Such signal component that is most strongly related to intentions: ability. These effects were strongest when goals search rather than browse purchases involved risk.
The research agenda for this article is to examine how individuals process information presented through virtual interaction with a product (object interactivity) and the impact that has on their purchase intentions if they are looking an aesthetic experience (browsers) or find specific (searchers). It proposed congruency between users’ goals delivery of will influence discursive processing thus attitudes. However, what most effective creating favorable attitudes not necessarily in raising...
Journal Article Posting versus Lurking: Communicating in a Multiple Audience Context Get access Ann E. Schlosser Search for other works by this author on: Oxford Academic PubMed Google Scholar of Consumer Research, Volume 32, Issue 2, September 2005, Pages 260–265, https://doi.org/10.1086/432235 Published: 01 2005
Enthusiasm for the anticipated social dividends of Internet appears boundless. Indeed, is expected to do no less than virtually transform society. Yet even as races ambitiously toward critical mass, some scientists are beginning examine carefully policy implications current demographic patterns access and usage. Key variables like income education drive questions surrounding because they most likely have a differential impact on consequences interactive electronic media different segments in...
Across the five sensory modalities we examine an unexplored difference in imagery: psychological distance. In particular, propose that imagined senses can be psychologically more proximal or distal based on maximum physical distance typically required for a stimulus to sensed. Specifically, require close proximity body order sensed (i.e., taste, touch) will feel than do not such hearing, sight). We obtain support our theoretical framework across pilot study, four lab studies, and one field...
Journal Article Learning through Virtual Product Experience: The Role of Imagery on True versus False Memories Get access Ann E. Schlosser Search for other works by this author on: Oxford Academic PubMed Google Scholar Consumer Research, Volume 33, Issue 3, December 2006, Pages 377–383, https://doi.org/10.1086/508522 Published: 10 October 2006
The authors empirically examine how locus of control, an important consumer behavior construct, differentiates among consumers’ Web use in a marketing policy context and argue that general expectancies as to whether they or others control events can predict their beliefs regarding the regulation content on Internet. test series hypotheses pertaining Internet consumers classified “internals” “externals” using data collected conjunction with tenth WWW User Survey Graphics, Visualization,...
When consumers post questions online, who influences the content of discussion more: consumer posting question or those respond to post? Analyses data from real online forums and four experiments show that early responses a tend drive as much more than initial query. Although advice seekers often explicitly tell respondents which attributes are most important them, authors demonstrate one common goal, affiliation, makes likely repeat mentioned by previous respondents, even if less seeker...
This research examines one aspect of the common but relatively understudied consumer behavior context group interaction. We argue and demonstrate that mere anticipation discussion can influence people's product attitudes. occurs because anticipating shifts focus toward criteria dominating what they are mentally rehearsing to discuss. Such a shift is important people commonly refer primarily less information when explain or prepare discuss their Three studies forming an attitude while...