Purpose This paper aims to investigate the mediating effect of brand love on purchase intention and word-of-mouth through mystery, sensuality intimacy as image dimensions in context neo-luxury brands. It also explores moderating duration intensity consumer-brand relationships dimensions. Design/methodology/approach The data collection was done via an online survey a representative group Millennials. Data analysis performed using structural equation modeling multi-group analysis. Findings...

Purpose This paper aims to the literature on negative consumer-brand relationships by advancing knowledge key triggers of brand hate global and prominent brands. It investigates for first time role in triggering hate, as well behavioral emotional outcomes, i.e. willingness punish engagement. Additionally, it explores impact product ownership previous love feelings formation hate. Design/methodology/approach The data collection was conducted two Apple anti-brand communities after given...

Purpose Cryptocurrencies put consumers at the heart of a potential revolution by shifting central authority to distributed peer-to-peer monetary system. This study aims perform systematic literature review and bibliometric analysis within topic cryptocurrencies consumer trust. Design/methodology/approach The Web Science database has been selected, analyses performed allowed us identify five research trends obtained from bibliographic coupling analysis: (1) Understanding consumer's...

Abstract This study expands the conceptual model on antecedents and consequences of masstige brands by analysing similarities differences in consumer perceptions between Generations Z Y. Focusing Chinese consumers, data were collected via a structured survey analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM) bootstrapping to ensure methodological rigor. The results validate framework, showing partial measurement invariance two generational cohorts, indicating that...

Purpose – This study aims to explore the relationship between consumer perceptions of corporate social responsibility (CSR) and buying behaviour in brand clothing Salsa . paper intends analyse if knows about meaning economic, environmental contexts. Design/methodology/approach used a survey assess perception practices brand. The questionnaires were administered consumers north Portugal. questions tested through an exploratory factor analysis. A least squares estimation was performed test...

Purpose The purpose of this study is to analyse the antecedent (Consumer Involvement) and consequences (Brand Connection Brand Usage Intent [BUI]) three dimensions Consumer Engagement (CBE) (Cognitive Processing, Affection Activation) in luxury brand engagement on Facebook. Design/methodology/approach Data were collected through an online questionnaire completed by fans/followers brands’ Facebook pages. empirical was conducted using structural equation modelling. Findings Involvement has a...

Abstract Framed by the consumer-brand relationship theory, this paper investigates path from brand-consumer behaviour interaction to durability and stability, through brand quality. Specifically, it examines experience as an antecedent of love, customer loyalty satisfaction outcomes in retail setting. Based on 560 customers’ responses a face-to-face questionnaire administered fashion store, research hypotheses were tested using structural equation model. The findings suggest that influences...

Abstract This study focused on developing a new conceptual model of consumers' perceptions of—and behaviours towards—masstige brands based consumer‐brand relationship and brand equity theory, which was then applied using quantitative data analysis. The research facilitated an exploration how important love, co‐creation need for uniqueness are as masstige antecedents whether happiness, loyalty electronic word mouth outcomes. proposed model's generalisability assessed consumer total sample...

Purpose The purpose of this paper is to evaluate the effect scandals and distrust over past years in brand love regarding a classic well-known financial brand. authors consider antecedents contemplating role negative emotions, engagement authenticity. study Portuguese bank, Caixa Geral de Depósitos, which was associated with harmful management had be intervened monetary aid from government. Design/methodology/approach An online questionnaire used collect data. applied confirmatory factor...

Purpose The aim of this study is to evaluate the implicit and explicit attitudes Generation Z (Gen Z) individuals toward experience visiting getting know traditional or virtual museums. Design/methodology/approach Two studies were conducted. first assesses Gen through Implicit Association Tests (IAT) versus Considering results one, second proposes validates a conceptual model PLS-SEM approach about generation Findings In study, it was found that museums are more successful at engaging...

The tourists' gastronomic experiences are important in developing a destination branding strategy, especially if this translates into greater happiness and life satisfaction. We intend to study the influence of five gastronomic/food experience variables on tourists’ satisfaction happiness. After inquiring 352 tourists Porto, data were analysed through SEM SPSS/AMOS software. results validate hypotheses concerning refreshment hedonic/novelty experiences, which improve adverse reduce...

Sustainability and smart tourism are current hot topics in academic research. While these two concepts complementary, their relationship has not been clearly outlined the scientific literature. This bibliometric analysis aims to address this gap by examining literature on sustainability tourism. Specifically, review five objectives: (i) document size growth of topic, (ii) identify key authors, journals, documents, (iii) categorize countries with highest productivity rates, (iv) highlight...

Clinical studies have shown that low levels of endogenous testosterone are associated with cardiovascular diseases. Considering the intimate connection between oxidative metabolism and myocardial contractility, we determined effects deficiency on two spatially distinct subpopulations cardiac mitochondria, subsarcolemmal (SSM) interfibrillar (IFM).We assessed function mitochondria structure SSM IFM after 12 weeks in male Wistar rats.Results show reduced contractility. Orchidectomy increased...

Purpose This paper aims to evaluate the links between health importance, mindfulness aspects and positive mental outcomes in consumers. It uses both symmetric asymmetric methods study these complex relationships. Design/methodology/approach A structured questionnaire was distributed obtain data from consumers, 721 completed considering our research objectives. Structural Equation Modelling (SEM) used analyse constructs, whereas Fuzzy Set Qualitative Comparative Analysis (fsQCA) find sets of...

Purpose This study sought to fill research gaps by exploring consumers’ paradoxically declining trust in cryptocurrencies despite stable purchase intentions and examining how cryptocurrency adoption trust-enhancing mechanisms influence consumer behavior. Design/methodology/approach The mixed-methods approach combined qualitative quantitative analyses. Study One included structured interviews with 50 consumers explore drivers, barriers factors affecting adoption. Two relied on data from a...

Purpose The purpose of this paper is to evaluate the perception tourists in relation corporate social responsibility (CSR) practices city Porto as a tourism destination three main domains follows: community, environment and customer’s on effect creation image (CSRI) if produces direct brand love (BL). At same time, it evaluates tourist engagement BL destination. Design/methodology/approach A sample 958 complete answers that were collected through questionnaire, which was administered used....

We evaluate the determinants of two different types tourists’ expenditure behaviour at a musical festival: per day in city event and expenses enclosure during event. prove that domestic tourists who live out town foreigners came purposely for spend more enclosure. Comparing expenditures city, than nationals from city. Four distinct factors satisfaction emerged application factorial analysis: organization festival, kind music, conditions accessibility to venue. It was also found most...

Tributyltin chloride (TBT) is an organotin compound that reduces estrogen levels in female rats. We aimed to investigate the effects of TBT exposure on vascular tonus and remodelling resistance arteries Rats were treated daily with (500 ng/kg) for 15 days. did not change arterial blood pressure but modify some morpho-physiological parameters third-order mesenteric following ways: (1) decreased lumen external diameters; (2) increased wall/lm ratio wall thickness; (3) distensibility stiffness;...

Purpose This study, based on craft beer brands, aims (1) to explain the importance of four brand authenticity dimensions (continuity, originality, reliability and naturalness) in consumers' perceptions image; (2) verify if brand–consumer emotional relationship (brand love) is enhanced by consumer's brand's (3) image increase satisfaction; (4) satisfaction increases love. Design/methodology/approach Data were collected from consumers different brands evaluate assumptions underlying proposed...

Purpose The purpose of this paper is to propose a brand equity measurement model in the consumers’ mind. separates perceptual component behaviour individuals their preferences for brands. That is, as result set perceptions, consumers create that will be realised loyal and willingness pay premium price brand. Design/methodology/approach A using methodology SEM proposed. Two samples were used, one estimation another validation proposed model, with 272 observations each. sample constituted by...

This study sought to examine the coronavirus COVID-19 pandemic’s impacts on local communities whose residents are directly or indirectly affected by city tourism. Qualitative research was conducted via in-depth interviews and Leximancer software analysis explore locals’ perceptions in two highly tourism-dependent southern European cities. While crisis has had predominantly negative tourism, positive effects could contribute cities’ greater resilience more sustainable tourism models. The...

Purpose Circular economy (CE) is receiving increasing worldwide attention as a manner to overcome the challenges linked current trends of unsustainable energy and resource consumption. This paper aims fill this gap analyze adherence sustainable, access-based collaborative consumption practices by exploring role CE awareness, specifically in context Porto, second-largest city Portugal. Design/methodology/approach The methodology choice quantitative, based on partial least square-based...

Purpose This study aims to fill various gaps detected in the literature on mass prestige (hereafter referred as masstige) theory. The originality of work stems from multidimensional application Paul’s (2015) model, introduction brand addiction a construct consumer-brand relationship (CBR) theory within context wines and exploration new less studied sector masstige strategies. Design/methodology/approach A structured questionnaire was distributed collect data wine buyers Portugal, whom 166...