Abstract This study examines how consumers' corporate social responsibility (CSR)‐related activities in media affect their responses to brands. We defined CSR‐related as the extent which consumers use engage CSR communication by companies. An online survey was conducted examine users China, largest consumer market today's global economies. developed a theoretical model and empirically tested relationships between media, identification with brand, three behavior outcomes: electronic...

Problematic Internet use has long been a matter of concern; however, few studies extend this line research from general to the social network sites (SNSs), or explicate problematic SNSs by understanding what factors may enhance reduce users' compulsive behaviors and excessive form on SNSs. Building literature that found positive relationship between gratifications sought use, study first explores types examines their with SNS use. It three gratifications-diversion, self-presentation,...

Sampling 515 college students, this study investigates how privacy protection, including profile visibility, self-disclosure, and friending, are influenced by concerns efficacy regarding one's own ability to manage settings, a factor that researchers have yet give great deal of attention in the context social networking sites (SNSs). The results indicate an inconsistency adopting strategies protect privacy, disconnect from limiting visibility friending self-disclosure. More specifically,...

This study builds on the privacy calculus model to revisit paradox social media. A two-wave panel data set from Hong Kong and a cross-sectional United States are used. extends by incorporating self-efficacy as another privacy-related factor in addition concerns (i.e., costs) examines how these factors interact with capital expected benefit) influencing different management strategies, including limiting profile visibility, self-disclosure, friending. proposed found two-step strategy which...

Using two-wave panel data from Hong Kong, this study examines the spiral of silence process on social media. It extends theoretical framework by including both supporting and disagreeing opinion expression examining not only expressive but also withdrawal behaviors This investigates moderating roles disagreement publicness as two affordances media that influence process. Results moderated mediation model with a lagged autoregressive analysis suggest fear isolation (FSI) has an indirect...

The Asia-Pacific constitutes the fastest growing region in mobile and social media penetration. Yet, political implications of technologies are not fully understood. Using probability samples university students Taiwan, Hong Kong, China, this study examines roles news offline online participation. Consistent with O-S-R-O-R model (Orientations–Stimulus–Reasoning–Orientations–Response), which derives from communication cognitive mediation models explaining relationship between use...

Due to its immediacy and efficiency, Twitter has recently emerged as a form of marketing communication tool that offers unique advantages for two-way between marketers consumers. This study examines brand-following behavior on using the Ajzen's model theory planned (TPB). Results show attitude toward brand following, subjective norm, perceived behavioral control, attachment are positively associated with intention follow brands Twitter. Consumers' create (i.e., tweet at brands) disseminate...

Recent studies in political communication have found a generally positive role of social media democratic engagement. However, most research on youth's use relation to their engagement has been conducted the context American and European democracies. This study fills gap literature by examining effects uses structural features three different Asian systems: Taiwan (young liberal democracy); Hong Kong (partial China (one-party state). The findings showed that sharing information connections...

A substantial body of scholarship has long explored the ways emerging media may foster and also hamper an informed engaged citizenry. Individually, digital have become integral part citizens’ political life as a growing number people around world use technologies for information communication. Collectively, constituted important platform that to coordinate among themselves mobilize each other. Nevertheless, while distributing informative mobilizing messages, facilitate socio-political...

Abstract Using two-wave U.S. panel survey data, this study proposes a moderated serial mediation model to examine through what paths and under conditions incidental exposure counter-attitudinal information on social media would enhance or mitigate polarization. The findings suggest that such can indirectly polarize attitude by eliciting passive scanning behaviors, but it also attenuate polarization first active engagement with the information, then cognitively elaborating information....

Citizens these days feel inundated with news online and are worried about its veracity. This study examines if concerns in the digital environment led to greater avoidance authentication behaviors. The relationships were tested across 16 countries by combining individual-level survey data from Reuters Institute Digital News Report (N = 34,201) country-level based on comparative media systems research. Analysis multilevel modeling showed that concern fake was related fatigue avoidance. High...

The proliferation of misinformation in social media has raised concerns on the veracity news that citizens consume. Recent scholarship therefore emphasized importance literacy as higher levels imply greater competence navigating streams information space. Drawing from subsamples respondents who use for seven democracies (UK, Germany, Denmark, Spain, Ireland, Norway, and US, N = 6774), this comparative analysis examines dynamics platform influence literacy. After controlling demographics,...

The use of social media has risen exponentially in Asia the past decade, but there have been few comparative studies examining news engagement region. We online survey data to examine relationships among political networks, internal efficacy, and six countries (Taiwan, Japan, Korea, Hong Kong, Malaysia, Singapore). Findings across samples showed that individuals networks comprising cross-cutting like-minded views engage more, efficacy accentuated between cross-cutting/like-minded engagement....

Employing original survey data, this study examined how mobile phone communication is associated with political participation. Findings revealed that informational use of and mobile-based talk are positively Specifically, using a smartphone for news information leads to increased levels participation through mobile-mediated discussion. More importantly, we found gaps in between individuals higher lower education levels: significantly moderates the mediating relationship, more educated...

Second screening has become a prevalent media consumption behavior. Nevertheless, the political implications of second are not fully understood. Using data from two-wave panel survey in Hong Kong, this study examines role contributing to an engaged public based on Orientation-Stimulus-Reasoning-Orientation-Response (O-S-R-O-R) model. In addition, behaviors differentiated into for news and expression. The findings show that these two play significant but different roles influencing citizens’...

Social media platforms allow people to exert some control over their news feeds, even though not everyone utilizes the relevant features. This article conceptualizes consumptive feed curation on social as a special type of proactive personalization in consumption. Survey data were analyzed examine extent and correlates practice six East Asian societies. The findings indicated that consumers do frequently engage media. Engagement practices was consistently related age, interest news,...

Using an online panel survey in the United States, this study examines how multi-platform social media use impacts news engagement on media. Results show that prompts incidental exposure to counter-attitudinal and further encourages people cognitively elaborate information, which turn contributes However, is performed a biased way supportive of like-minded content non-supportive content. Furthermore, indirect effect becomes stronger when one’s network more homogeneous. Although studies have...