A5051066037- Digital Marketing and Social Media
- Customer Service Quality and Loyalty
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Diverse Aspects of Tourism Research
- Sharing Economy and Platforms
- Environmental Education and Sustainability
- Adolescent Sexual and Reproductive Health
- Technology-Enhanced Education Studies
- Behavioral Health and Interventions
- Social Robot Interaction and HRI
- Environmental Sustainability in Business
- Tourism, Volunteerism, and Development
- Technology Adoption and User Behaviour
- Cruise Tourism Development and Management
- AI in Service Interactions
- FinTech, Crowdfunding, Digital Finance
- Hospitality and Tourism Education
- International Student and Expatriate Challenges
- Service and Product Innovation
- Animal and Plant Science Education
University of Economics Ho Chi Minh City
2023-2025
University of Central Florida
2025
Oklahoma State University
2017-2019
Tampere University
2018
The rise of veganism as a dynamic sociocultural trend has underscored the need for research agenda in this area within hospitality and tourism sector. Therefore, our paper introduces concept vegan hotel products extends previous on consumption behaviors to industry. Specifically, objective was examine pro-environmental underpinnings products' behavioral intention based an integrative Theory planned behavior (TPB) – Value-belief-norm theory (VBN) theoretical model. empirical analysis...
In this study, we attempted to explore the role of chain steakhouse image (functional, symbolic, and experiential), pleasure, arousal, brand satisfaction in building customer repurchase intention uncover moderating impact functional/cognitive emotional advertisements (ads). A field survey was conducted for data collection. quantitative approach employed analyze data. Findings from structural analysis showed that image, emotions, played a significant generating intention, both pleasure acted...
This study aims to examine why international hospitality and tourism (H&T) undergraduates (IHTUs) travel Malaysia for higher education what factors influence their choices. In-depth interviews were conducted with IHTUs studying in six different private institutions. Thematic analysis found five noble factors: price, people, location, culture reputation. Our findings can assist Malaysian institutions better meeting IHTUs' expectations reinforcing loyalty the institution. results also be...
This research aimed to explore the impact of social network services (SNS) sales promotions on brand loyalty generation process by considering role attitude, awareness, service quality, experience, trust, and attachment in chain steakhouse industry. A field survey was conducted collect data a metropolitan city South Korea. According our structural equation modeling results, SNS significantly increased its antecedents, had greatest influence loyalty. The mediating study variables also...
Since the outbreak of COVID-19, tourists have been increasingly concerned over various risks international travel, while knowledge pandemic appears to vary significantly. In addition, as travel restrictions continue impact adversely on tourism, tourism efforts should be placed more domestic markets. Via structural equation modeling, this study unearthed different risk factors impacting Korean travelers’ choices alternative local destinations in post-pandemic era. extended goal-directed...
The underlying mechanism of the destination trust Korean travelers and behaviors toward China after COVID-19 pandemic is explored in present study, which considers role image constituents perceived government policy responsiveness for tourism recovery. data was collected from nationals who are currently residing South Korea have traveled to last five years. results revealed that developed conceptual framework had a satisfactory level explanatory ability regards predicting travel...
The outbreak of the COVID-19 pandemic has been affecting every field all over world, especially education. One most obvious changes in education is transition from on-campus learning to online learning. However, this process requires careful preparation for learners' perception. This study, therefore, aims investigate perception acceptance and use urgent during among Third-year students Faculty English, University Foreign Language Studies, Da Nang (UFLs, UD). With main survey method by...