The purpose of the research is to analyze behavioral intention adopt social media in SMEs affected by COVID-19 crisis, based on TOE Model. This study uses framework as a theoretical basis. important because has destroyed most SMEs, and are exposed technology market their products. success adoption helped be able rise from adversity. Respondents this were 250 Special Region Yogyakarta, Indonesia. data analysis technique used structural equation modeling with AMOS. results indicate that crisis...

This study examines the impact of Organizational Culture (OC) on Innovative Behaviour (IB), with Knowledge Transfer (KT) as a mediator and Work Autonomy (WA) moderator at Regional Disaster Management Agency (BPBD) Yogyakarta Special Region. A quantitative approach using census method was applied, encompassing all 111 employees, including 38 Civil Servants (PNS) 73 Contract-based Employees (PPPK). Data were collected through structured questionnaires analyzed Partial Least Squares (PLS)...

The damaged environment that has been influenced by human life is now encouraging consumer behavior changes to be more aware of the and interested in buying green products; through this study, we want determine analyze role attitude as mediation effect advertising, brand trust, attitudes towards purchase intention. We used a questionnaire obtained sample 118 respondents using purposive sampling technique. Then, data PLS-SEM analysis tool with Smart PLS 3.2.8. Our results showed products had...

This study aims to analyze pro-environmental behavior that is influenced by perceived behavioral control, subjective norms, environmental attitude, and intention. research based on the Theory of Planned Behavior. uses students as respondents because are young people who most responsible for preservation both now in future. Higher education also often foundation various student social movements when it comes values pro-environment associations. was conducted address empirical issues related...

Internal marketing is a planned effort aimed at progressing employees through approach in order to implement and synchronize the company's consumer-focused strategy. The goal of this research see if there link between internal service quality university organizational management, which mediated by job satisfaction employee loyalty. This study survey-based qualitative study. Cross-sectional analysis was used In Special Region Yogyakarta, population made up lecturers from private universities...

This study aims to analyze the model of social media adoption in SMEs tourism Special Region Yogyakarta, with antecedents’ managers innovativeness, pressure from competitors, barrier adoption, Perceived Usefulness (PU), Ease Use (PEU) and attitude. Two theoretical approaches are used, namely Technology Acceptance Model Technology-organization-environment (TOE) models. research is a survey research. Respondents this tourism. The was tested empirically using 200 respondents. Structural...

Objective: This study aims to analyze tourism business performance influenced by human capital, social capital and open innovation. The problem approach in this research uses a supply-side regarding how actors use networks innovation build which impacts increasing company performance.
 
 Theoretical framework: analyzes after the pandemic integrating theories (Shi et al., 2020; Ogink 2023). concept of enterprise has received widespread attention among researchers management...

Market orientation, cost leadership strategies, strategic management accounting practices, competitor accounting, and customer of village-owned enterprises in Indonesia were the focus this study's effort to identify empirical evidence a causal link between them. Village-owned businesses role manager those are subjects quantitative study. Applying SMA practice-competitor Accounting practice-customer supported Village Owned Enterprises is positively impacted by market orientation strategies....

This research aims to analyze marketing strategy of tourism in Yogyakarta using SWOT analysis. is Community Based Tourism (CBT) approach. CBT the empowerment local community where they are involved planning, managing, and decision making for development. The urgency this demand from Indonesian government development Special Region order make as a leading destination Southeast Asia. conducted that has four districts one city. data used primary secondary data. respondents foreign domestic...

This research examines the moderating effect of some contingency variables, which consisted environmental turbulence, organization structure, company size, and culture, in organizational context, on relationship between formal strategic planning performance. The investigation was done to small medium enterprises (SMEs), data were gathered through interviews questionnaires collected from sixty-four SME exporters regional featured products. Five hypotheses tested this using Partial Least...

Dieng Plateau is one of the largest vegetable-producing areas in Indonesia, and most inhabitants work as farmers.While shifting to commercial agriculture with marketing digital skill can improve farmers' lives, it faces obstacles that cause resistance.The barriers arise from commercialization Indonesia are scale agricultural business generally relatively small, capital limited, use technology still simple.Agriculture plateau seasonal relies heavily on family labor, limited access credit,...

This study is an exploratory where researchers try to measure the influence of luxury brand fashion objects during Covid-19 pandemic. The pursose this research produce overview marketing strategy for online store Zalora Indonesia which sells brands, in efffort face very tight competition market Indonesio and recover after being affected by Coved-19 pandemic measuring magnitude satisfaction, attachment, loyalty on customer advocacy. respondents were 150 who customers brands had made a...

This study aims to examine the effect of green transformational leadership and knowledge on environmental performance tourism village. It also mediating creativity their relationship. Data was collected from 69 village in Special Region Yogyakarta (DIY). used primary data through closed-ended questionnaires that distributed via google forms (online) directly (offline). The itself were analyzed using PLS. results show have positive Furthermore, is found significant between both performance,...

The arrangement of the Paya Ilang Traditional Market in Central Aceh Regency aims to organize trading activities within designated market building. However, this initiative faces challenges as vendors are reluctant use provided facilities, leaving building vacant and poorly maintained. This study seeks evaluate role local government development enhancement traditional markets identify factors influencing success regulation. A qualitative approach was employed, incorporating in-depth...

Business competition does not only occur in a company. Universities also compete with each other to get students. A strategy is needed strengthen the attractiveness of institutions amidst increasingly tight competition. This study aims identify factors that influence students' decisions choosing universities West Java, an emphasis on role Integrated Marketing Communications, Customer Relationship Management, and Service Quality. The survey method was conducted online offline 561 respondents,...

Travel activities have become the lifestyle of today's society. Many people take advantage a holiday just to travel various tourist attractions. In context tourism, lifestyles are also associated with activities, hobbies, opinions, which play an important role in consumer behavior. Trend tours that became one them is special interest tourism. Dolandeso attractions environmental conservation mission based on cultural values and local wisdom. community-run tourism Community Tourism (CBT)....