Heather M. Meyer

ORCID: 0000-0003-3348-4147
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About
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Research Areas
  • LGBTQ Health, Identity, and Policy
  • Consumer Behavior in Brand Consumption and Identification
  • Gender, Feminism, and Media
  • Media, Gender, and Advertising
  • Media Studies and Communication
  • Health Policy Implementation Science
  • Auditing, Earnings Management, Governance
  • Corporate Finance and Governance
  • Feminist Theory and Gender Studies
  • Psychology of Development and Education
  • Consumer Retail Behavior Studies
  • Homicide, Infanticide, and Child Abuse
  • Counseling Practices and Supervision
  • Financial Reporting and Valuation Research
  • Participatory Visual Research Methods
  • Mental Health and Patient Involvement
  • Evolutionary Psychology and Human Behavior
  • Job Satisfaction and Organizational Behavior
  • Geriatric Care and Nursing Homes
  • Cultural Industries and Urban Development
  • Reproductive Health and Technologies
  • Customer Service Quality and Loyalty
  • Behavioral Health and Interventions
  • Gender Roles and Identity Studies
  • Psychotherapy Techniques and Applications

University of Nebraska at Kearney
2017-2023

Transgender and gender diverse (TGD) individuals face a long-term, multifaceted process if they choose to begin affirmation journey. Decisions go on hormone therapy and/or have surgical procedure necessitate the TGD individual set up an appointment with health care provider. However, when patients interact practitioners, problems can arise. This article documents categorizes types of unmet expectations that are common in patient–health provider social dynamic Central Great Plains United...

10.1177/1049732319860265 article EN Qualitative Health Research 2019-07-22

Individuals who identify as transgender or gender diverse (TGD) are presenting at mental health clinicians' offices with increasing frequency. Many TGD clients seeking care related to affirming their identity but also may present anxiety, depression, trauma, substance abuse, other problems for which a clinician commonly provide services. Some clinicians hesitate accept into practice if they have little specialized training work this population in an manner, especially more underserved areas...

10.1037/pro0000448 article EN other-oa Professional Psychology Research and Practice 2022-03-24

Purpose The purpose of this paper is to investigate the effects internal marketing orientation, external and subjective well-being on affective organizational commitment frontline employees. Design/methodology/approach Previous research was used develop hypotheses a questionnaire for project. An online survey completed by 108 Findings hypothesized model all three variables having positive organization supported. Internal were significant predictors commitment. Research...

10.1108/jmd-12-2016-0334 article EN Journal of Management Development 2017-10-03

Transgender and gender nonconforming (TGNC) individuals interact with mental health care systems at high rates experience substantial barriers to care. Rural TGNC face additional disparities in accessing appropriate services. Little research has focused on the providers who work underserved areas. The current study sought describe services delivered by perceived as affirming community members Central Great Plains. We conducted qualitative interviews 10 understand how seek cultural competency...

10.1037/ort0000406 article EN American Journal of Orthopsychiatry 2019-03-28

Purpose The decisions marketing managers make on advertising expenditures are vital to maintaining the sales and profitability of a firm. However, these have not been taken into account great enough extent when determining firm’s performance. purpose this paper is better understand marketing-finance interface reveal effect marketers’ discretionary can firm In particular, real activities method managed earnings (ME) will be used study phenomenon. Design/methodology/approach initial sample...

10.1108/mip-03-2016-0045 article EN Marketing Intelligence & Planning 2017-02-17

Purpose Brand prominence describes the conspicuousness of a brand on product. The purpose this research is to investigate types variation. Design/methodology/approach Utilizing an exploratory approach, 20 in-depth interviews were conducted where respondents created five outfits for anticipated social scenarios. brands these photographed, catalogued and qualitatively analyzed thematic Then, data points quantitatively content analyzed. Findings results from qualitative analysis organizing...

10.1108/jcm-11-2014-1226 article EN Journal of Consumer Marketing 2017-04-13

Purpose Transgender and gender diverse (TGD) individuals who choose to begin a affirmation journey often find the experience challenging. This can be highly stigmatized process, TGD consumers must strategically interact with brands products successfully construct authentic identities. Therefore, purpose of this study was obtain better understanding individual’s identity transformation within consumption context. Design/methodology/approach Interviews were conducted 27 about their journeys....

10.1108/qmr-04-2021-0045 article EN Qualitative Market Research An International Journal 2023-02-10

Community-based participatory research (CBPR) represents an important improvement in the integration of marginalized voices into programs by including community members designs, conduct, and dissemination studies. CBPR often features a social justice component, generating studies designed to reduce societal disparities improve outcomes for disenfranchised groups. However, practical implementation usually fails capitalize on this promise, using same traditional methodologies, leadership...

10.54656/nsqc3467 article EN cc-by Journal of Community Engagement and Scholarship 2020-01-01

The creation of advertisements is the most widely researched topic in advertising literature. However, extant literature on agency dynamics during campaign development remains vague and imprecise. purpose this paper to introduce a new framework that can be used practice studying agencies. Twelve face-to-face interviews were conducted with executives at an agency. A qualitative discourse analysis revealed parallels exist between major skill areas theatrical troupe. In particular, roles...

10.1080/10496491.2017.1297973 article EN Journal of Promotion Management 2017-03-27
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